{"id":19179,"date":"2023-04-17T06:09:00","date_gmt":"2023-04-17T10:09:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19179"},"modified":"2026-08-27T18:11:03","modified_gmt":"2026-08-27T22:11:03","slug":"the-hamburglar-returns-to-mcdonalds","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-hamburglar-returns-to-mcdonalds\/19179\/","title":{"rendered":"The Hamburglar Returns To McDonald\u2019s"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Delicious changes are coming to the <a href=\"https:\/\/popicon.life\/hockey-ronald-mcdonald\/\" target=\"_blank\" rel=\"noreferrer noopener\">McDonald\u2019s<\/a> classic Cheeseburger, Double Cheeseburger, and Hamburger. These changes are so tasty they can only mean one thing: the return of the Hamburglar!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/04\/mcdonalds_hamburglar.png\" alt=\"\" class=\"wp-image-19122\"\/><\/figure>\n\n\n\n<h2 id=\"h-the-most-delicious-burgers-yet\" class=\"wp-block-heading\"><strong>The Most Delicious Burgers Yet<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In an April 17 press release, McDonald\u2019s revealed small but tasty improvements are coming to the classic Big Mac, McDouble burger, Cheeseburger, Double Cheeseburger, and Hamburger. McDonald\u2019s fans around the world will soon enjoy their favorites complete with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Softer buns freshly toasted to a golden brown.<\/li>\n\n\n\n<li>Perfectly melted cheese to savor.<\/li>\n\n\n\n<li>Adding white onions to patties while they\u2019re still on the grill for a juicier, caramelized flavor.<\/li>\n\n\n\n<li>More Big Mac sauce for extra tangy sweetness in every bite.<\/li>\n<\/ul>\n\n\n<p><iframe loading=\"lazy\" title=\"Heist I McDonald&amp;apos;s\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/kmWfPpqdr5s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The burger changes, previously introduced in Australia, Canada, and Belgium, are making their U.S. debut this year. By 2024, they will be rolled out across all restaurants nationwide.<\/p>\n\n\n\n<h2 id=\"h-the-hamburglar-wants-these-burgers\" class=\"wp-block-heading\"><strong>The Hamburglar Wants These Burgers!<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/04\/mcdonalds_hamburglar_2.png\" alt=\"\" class=\"wp-image-19121\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">McDonald\u2019s can\u2019t roll out its best burgers ever without attracting the notice of the Hamburglar! The resident mischief-maker will be back in the company\u2019s newest TV commercial on a burger heist. Hotter, juicier, and tastier burgers mean the iconic Hamburglar needs to well, hamburgle his favorites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does this mean we might see the return of other beloved McDonaldland brand mascots? Here\u2019s hoping for the return of Grimace, Birdie the Early Bird, the Fry Kids, and Ronald McDonald too!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor, Editor-in-Chief, PopIcon Delicious changes are coming to the McDonald\u2019s classic Cheeseburger, Double Cheeseburger, and Hamburger. These changes are so tasty they can only mean one thing: the [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Hamburglar Returns To McDonald\u2019s | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-hamburglar-returns-to-mcdonalds\/19179\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Hamburglar Returns To McDonald\u2019s\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor, Editor-in-Chief, PopIcon Delicious changes are coming to the McDonald\u2019s classic Cheeseburger, Double Cheeseburger, and Hamburger. 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