{"id":19185,"date":"2023-04-03T06:13:00","date_gmt":"2023-04-03T10:13:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19185"},"modified":"2026-08-27T18:15:18","modified_gmt":"2026-08-27T22:15:18","slug":"meet-the-sea-monsters","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-sea-monsters\/19185\/","title":{"rendered":"Meet The Sea Monsters!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re not already familiar with the seaweed puff brand <a href=\"https:\/\/seamonsters.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sea Monsters<\/a>, this kid-friendly snack will be on your radar soon enough. The world\u2019s first puffed seaweed snack, created by co-founders John Lee and Jiae Kim (and inspired by their two sons), received a great deal of interest at <a href=\"https:\/\/www.foodnavigator-usa.com\/Article\/2023\/03\/17\/Sea-Monsters-invade-Expo-West-Sprouts-with-seaweed-sorghum-puffs\" target=\"_blank\" rel=\"noreferrer noopener\">Natural Products Expo West 2023<\/a>. It will be expanding into Sprouts stores and other smaller natural retailers later this year.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/04\/sea_monsters.png\" alt=\"\" class=\"wp-image-19070\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Sea Monsters packaging features a literal sea of zany characters. Shoppers picking up this snack may wonder who these undersea friends are and the personalities behind each aquatic face. Let\u2019s take a deep dive \u2014 pun intended! \u2014 to submerge ourselves into the world of the Sea Monsters and some of the tasty puffs each character enjoys.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/04\/finn_sea_monsters.png\" alt=\"\" class=\"wp-image-19064\"\/><\/figure>\n\n\n\n<h2 id=\"h-finn\" class=\"wp-block-heading\"><strong>Finn<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Finn is a young, mischievous flying fish with a slightly rebellious edge. He loves to play pranks and listen to loud music. In a scenario where Finn bites off more than he can chew, his good humor comes in to save the day. His favorite puff? Cheese pizza, please!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/04\/pep_sea_monsters.png\" alt=\"\" class=\"wp-image-19068\"\/><\/figure>\n\n\n\n<h2 id=\"h-pep\" class=\"wp-block-heading\"><strong>Pep<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pep is a ravioli starfish and the youngest Sea Monster. Despite being a baby starfish, Pep asks questions and wants to be part of everything the \u201cbig kids\u201d do in the Sea Monsters crew. Pep prides himself on being able to eat a lot of food and stick himself into unexpected places.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/04\/nina_sea_monsters.png\" alt=\"\" class=\"wp-image-19066\"\/><\/figure>\n\n\n\n<h2 id=\"h-nina\" class=\"wp-block-heading\"><strong>Nina<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nina loves to take charge in the Sea Monsters! As the resident sea coral, she says her crown tubes prove she is in charge. Nina uses them to amplify her voice and take the lead in the group.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/04\/stan_chin_sea_monsters.png\" alt=\"\" class=\"wp-image-19069\"\/><\/figure>\n\n\n\n<h2 id=\"h-stan-chin\" class=\"wp-block-heading\"><strong>Stan Chin<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stan Chin is not your ordinary sea urchin. He\u2019s lazy and doesn\u2019t take offense to it either. Stan Chin will use his smarts to keep from moving and doing as little work as possible. Say, would you mind passing Stan some of the sour cream and onion puffs? They\u2019re his favorite. Stan says thanks in advance!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/04\/brains_sea_monsters.png\" alt=\"\" class=\"wp-image-19063\"\/><\/figure>\n\n\n\n<h2 id=\"h-brains\" class=\"wp-block-heading\"><strong>Brains<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The resident genius of the Sea Monsters, Brains is a brilliant brain coral. He wants to learn everything he can and is excited about the world around him. His other two interests? Spicy Korean BBQ puffs and his \u201cthinking cap\u201d hat.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/04\/kiki_sea_monsters.png\" alt=\"\" class=\"wp-image-19065\"\/><\/figure>\n\n\n\n<h2 id=\"h-kiki\" class=\"wp-block-heading\"><strong>Kiki<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kiki is a happy-go-lucky pufferfish who enjoys the sweet chili puffs. Plus, she\u2019s the go-to for anyone who needs a brave buddy. Should any of the Sea Monsters need her, she\u2019s ready to swim over in a flash and puff to more than double her usual size.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/04\/ollie_sea_monsters.png\" alt=\"\" class=\"wp-image-19067\"\/><\/figure>\n\n\n\n<h2 id=\"h-ollie\" class=\"wp-block-heading\"><strong>Ollie<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If Brains is the uh, brains, of the Sea Monsters, Ollie is the resident optimist. He\u2019s a flapjack octopus who is always positive and happy. When things go wrong, Ollie does split out a blob of black ink. Oops! But his silly smile will remind you of his charm all over again. Never mind the ink, Ollie!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep up with the Sea Monsters by visiting their <a href=\"https:\/\/seamonsters.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a> and stay tuned for when they&#8217;re on the shelves at your nearest Sprouts!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor, Editor-in-Chief, PopIcon If you\u2019re not already familiar with the seaweed puff brand Sea Monsters, this kid-friendly snack will be on your radar soon enough. The world\u2019s first [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meet The Sea Monsters! | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-sea-monsters\/19185\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet The Sea Monsters!\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor, Editor-in-Chief, PopIcon If you\u2019re not already familiar with the seaweed puff brand Sea Monsters, this kid-friendly snack will be on your radar soon enough. 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