{"id":19200,"date":"2023-02-09T06:24:00","date_gmt":"2023-02-09T11:24:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19200"},"modified":"2026-08-27T18:25:55","modified_gmt":"2026-08-27T22:25:55","slug":"peyton-manning-joins-duke-bush-and-jay-bush-in-first-ever-bushs-beans-super-bowl-ad","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/peyton-manning-joins-duke-bush-and-jay-bush-in-first-ever-bushs-beans-super-bowl-ad\/19200\/","title":{"rendered":"Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush\u2019s Beans Super Bowl Ad"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cRoll that beautiful bean footage!\u201d Peyton Manning says repeatedly and seemingly to himself. He says it for over 15 seconds. Why is Manning, a legendary quarterback, reciting the longtime slogan famously associated with <a href=\"https:\/\/www.bushbeans.com\/en_US\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bush\u2019s Beans<\/a>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As it turns out, Manning is just warming up for his new gig. We\u2019re watching the teaser commercial, \u201cBeautiful Bean Tryouts\u201d for Bush\u2019s Beans first-ever Super Bowl commercial.<\/p>\n\n\n\n<h2 id=\"h-what-s-a-bean-ambassador\" class=\"wp-block-heading\"><strong>What\u2019s a Bean Ambassador?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/02\/Peyton-and-Duke-BTS-scaled.jpg\" alt=\"\" class=\"wp-image-18858\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Bush\u2019s Beans 30 second spot was created by <a href=\"https:\/\/www.carmichaellynch.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carmichael Lynch<\/a> in partnership with <a href=\"https:\/\/omahaproductions.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Omaha Productions<\/a>. It stars Manning, Jay Bush (great grandson of Bush\u2019s founder) and Duke Bush (iconic spokesdog). Manning is seen prepping for his new role in the Bush\u2019s Beans family as a bean ambassador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Being a bean ambassador means doing more than saying a popular tagline with a new voice. The beautiful bean is truly getting the spotlight. For Bush\u2019s Beans, this means showing fans how nutritious and versatile beans can be and how they are an incredible source of protein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the current inflationary period, many American households have used this time to incorporate price tag friendly beans into more meals. The humble legume also does planet earth incredible amounts of good.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We believe beans are an important weekly staple,&#8221; said Stephen Palacios, senior vice president, marketing &amp; innovation at Bush&#8217;s. &#8220;Beans are an affordable plant-based protein source that have less impact on water sources compared to animal protein and come in infinitely recyclable cans.&#8221;<\/p>\n\n\n\n<h2 id=\"h-beautiful-bean-tryouts\" class=\"wp-block-heading\"><strong>\u201cBeautiful Bean Tryouts\u201d<\/strong><\/h2>\n\n\n<p><a href=\"https:\/\/youtu.be\/5p6MP8kP43k\">https:\/\/youtu.be\/5p6MP8kP43k<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The full-length commercial (also created by Carmichael Lynch) will highlight Bush\u2019s Baked Beans and even more sweet and savory products from the brand to audiences. Extra fun fact: Manning will be the third spokesperson to ever say this iconic phrase. Only Jay and Duke have said \u201croll that beautiful bean footage\u201d since 1994.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/02\/Peyton-with-Duke-and-Jay-Bush-scaled.jpg\" alt=\"\" class=\"wp-image-18857\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Working with Jay and Duke was a lot of fun, and it&#8217;s great to be working with this fantastic, family-owned company,&#8221; said Peyton Manning. &#8220;They&#8217;ve been bringing me up to speed, and I&#8217;m ready to share my newfound bean knowledge with fans for game days.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fans can enjoy watching the teaser spot leading up to the commercial airing during Super Bowl LVII on February 12. The Bush\u2019s Beans Game Day commercial will air during the second half of Super Bowl LVII.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Image Credits: Bush\u2019s Beans<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor, Editor-in-Chief, PopIcon \u201cRoll that beautiful bean footage!\u201d Peyton Manning says repeatedly and seemingly to himself. He says it for over 15 seconds. Why is Manning, a legendary [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush\u2019s Beans Super Bowl Ad | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/peyton-manning-joins-duke-bush-and-jay-bush-in-first-ever-bushs-beans-super-bowl-ad\/19200\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush\u2019s Beans Super Bowl Ad\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor, Editor-in-Chief, PopIcon \u201cRoll that beautiful bean footage!\u201d Peyton Manning says repeatedly and seemingly to himself. 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