{"id":19233,"date":"2026-08-31T15:28:59","date_gmt":"2026-08-31T19:28:59","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19233"},"modified":"2026-08-31T15:29:00","modified_gmt":"2026-08-31T19:29:00","slug":"changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\/19233\/","title":{"rendered":"Changing Event Agencies Without Breaking the Experience | Shawn Wagner &amp; Olivia Brooks Allan, HPE x Nteractive"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Shawn Wagner, Vice President of Global Events at Hewlett Packard Enterprise (HPE), and Olivia Brooks Allan, Chief Client Officer at Nteractive, unpack what it takes to bring a new agency into one of a brand\u2019s most important flagship events without losing what already makes it successful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using HPE Discover as the case study, they share how to build trust quickly, integrate client and agency teams, preserve years of event knowledge while bringing in fresh thinking, and create a partnership that can perform under pressure. They also explore how attendee feedback and data inform the evolution of the experience, and how HPE extends the impact of its flagship event beyond the show itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to sponsor or be featured on an episode?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f Reach out to our team today: <a href=\"mailto:contact@sightlinelive.com\">contact@sightlinelive.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Join our newsletter for industry news and expert insights before anyone else.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f <a href=\"https:\/\/www.sightlinelive.com\/join\">https:\/\/www.sightlinelive.com\/join<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Connect with us and follow our growing community:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f LinkedIn: <a href=\"https:\/\/www.linkedin.com\/company\/sightline-live\/\">https:\/\/www.linkedin.com\/company\/sightline-live\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f Instagram: <a href=\"https:\/\/www.instagram.com\/sightline.live\/\">https:\/\/www.instagram.com\/sightline.live\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explore the complete SIGHTLINE world:<a href=\"https:\/\/www.sightlinelive.com\/\"> https:\/\/www.sightlinelive.com\/<\/a><\/p>\n\n\n\t\t<div class=\"brand-logos wp-block-advertising-week-brand-logos\">\n\t\t\t\t\t\t\t\t\t<div class=\"container brand-logos__content\">\n\t\t\t\t\t\t\t\t\t<h2\t\t\t\t\t\tclass=\"brand-logos__heading h1 brand-logos__heading--align-center\"\n\t\t\t\t\t\tstyle=\"--aw-iac-underline:#ffeb3b\"\n\t\t\t\t\t>Subscribe &amp; Listen<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__grid has-3-columns\">\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/podcasts.apple.com\/us\/podcast\/sightline-live\/id1891365005\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/applepodcasts-badge.3ef14700864f.svg\" alt=\"applepodcasts-badge.3ef14700864f\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/open.spotify.com\/show\/61HCbVKPQXAr14FV1twKYn\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/05\/spotify-badge.96aadbd23096.svg\" alt=\"spotify-badge.96aadbd23096\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.youtube.com\/playlist?list=PLcTvMd3G4U68qe7FjLNDnExbZ26tlKqfj\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/05\/youtube_player-badge.9bfab4521c68.svg\" alt=\"youtube_player-badge.9bfab4521c68\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<iframe title=\"Changing Event Agencies Without Breaking the Experience | Shawn Wagner &#038; Olivia Brooks Allan, HPE x Nteractive\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:150px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=vjsg2-1b4a7f5-pb&#038;from=pb6admin&#038;share=1&#038;download=1&#038;rtl=0&#038;fonts=Arial&#038;skin=1b1b1b&#038;font-color=auto&#038;logo_link=none&#038;btn-skin=fb0584\" loading=\"lazy\"><\/iframe>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Shawn Wagner, Vice President of Global Events at Hewlett Packard Enterprise (HPE), and Olivia Brooks Allan, Chief Client Officer at Nteractive, unpack what it takes to bring a new agency into one of a brand\u2019s most important flagship events.<\/p>\n","protected":false},"author":7,"featured_media":19234,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[23,44],"class_list":["post-19233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-podcast","topics-sightline-live"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Changing Event Agencies Without Breaking the Experience | Shawn Wagner &amp; Olivia Brooks Allan, HPE x Nteractive | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\/19233\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changing Event Agencies Without Breaking the Experience | Shawn Wagner &amp; Olivia Brooks Allan, HPE x Nteractive\" \/>\n<meta property=\"og:description\" content=\"Shawn Wagner, Vice President of Global Events at Hewlett Packard Enterprise (HPE), and Olivia Brooks Allan, Chief Client Officer at Nteractive, unpack what it takes to bring a new agency into one of a brand\u2019s most important flagship events.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\/19233\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-31T19:28:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-31T19:29:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/PODCAST-Thumbnail-16_9-HPE.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\\\/19233\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\\\/19233\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Changing Event Agencies Without Breaking the Experience | Shawn Wagner &amp; Olivia Brooks Allan, HPE x Nteractive\",\"datePublished\":\"2026-08-31T19:28:59+00:00\",\"dateModified\":\"2026-08-31T19:29:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\\\/19233\\\/\"},\"wordCount\":204,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\\\/19233\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/08\\\/PODCAST-Thumbnail-16_9-HPE.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\\\/19233\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\\\/19233\\\/\",\"name\":\"Changing Event Agencies Without Breaking the Experience | Shawn Wagner &amp; Olivia Brooks Allan, HPE x Nteractive | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\\\/19233\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\\\/19233\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/08\\\/PODCAST-Thumbnail-16_9-HPE.png\",\"datePublished\":\"2026-08-31T19:28:59+00:00\",\"dateModified\":\"2026-08-31T19:29:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\\\/19233\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\\\/19233\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\\\/19233\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/08\\\/PODCAST-Thumbnail-16_9-HPE.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/08\\\/PODCAST-Thumbnail-16_9-HPE.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\\\/19233\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Changing Event Agencies Without Breaking the Experience | Shawn Wagner &amp; Olivia Brooks Allan, HPE x Nteractive\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Changing Event Agencies Without Breaking the Experience | Shawn Wagner &amp; Olivia Brooks Allan, HPE x Nteractive | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\/19233\/","og_locale":"en_US","og_type":"article","og_title":"Changing Event Agencies Without Breaking the Experience | Shawn Wagner &amp; Olivia Brooks Allan, HPE x Nteractive","og_description":"Shawn Wagner, Vice President of Global Events at Hewlett Packard Enterprise (HPE), and Olivia Brooks Allan, Chief Client Officer at Nteractive, unpack what it takes to bring a new agency into one of a brand\u2019s most important flagship events.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\/19233\/","og_site_name":"AW360","article_published_time":"2026-08-31T19:28:59+00:00","article_modified_time":"2026-08-31T19:29:00+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/PODCAST-Thumbnail-16_9-HPE.png","type":"image\/png"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\/19233\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\/19233\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Changing Event Agencies Without Breaking the Experience | Shawn Wagner &amp; Olivia Brooks Allan, HPE x Nteractive","datePublished":"2026-08-31T19:28:59+00:00","dateModified":"2026-08-31T19:29:00+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\/19233\/"},"wordCount":204,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\/19233\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/PODCAST-Thumbnail-16_9-HPE.png","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\/19233\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\/19233\/","name":"Changing Event Agencies Without Breaking the Experience | Shawn Wagner &amp; Olivia Brooks Allan, HPE x Nteractive | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\/19233\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\/19233\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/PODCAST-Thumbnail-16_9-HPE.png","datePublished":"2026-08-31T19:28:59+00:00","dateModified":"2026-08-31T19:29:00+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\/19233\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\/19233\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\/19233\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/PODCAST-Thumbnail-16_9-HPE.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/PODCAST-Thumbnail-16_9-HPE.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/changing-event-agencies-without-breaking-the-experience-shawn-wagner-olivia-brooks-allan-hpe-x-nteractive\/19233\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Changing Event Agencies Without Breaking the Experience | Shawn Wagner &amp; Olivia Brooks Allan, HPE x Nteractive"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/19233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=19233"}],"version-history":[{"count":1,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/19233\/revisions"}],"predecessor-version":[{"id":19235,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/19233\/revisions\/19235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/19234"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=19233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=19233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=19233"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=19233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}