{"id":19290,"date":"2026-09-09T01:16:00","date_gmt":"2026-09-09T05:16:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19290"},"modified":"2026-09-05T18:19:06","modified_gmt":"2026-09-05T22:19:06","slug":"passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\/19290\/","title":{"rendered":"Passion in Motion: The Smart Play Is to Reach Sports Fans on the Road"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By <strong>Mark Smith, UK Sales Director, <\/strong><a href=\"https:\/\/www.bauermedia.com\/business\/outdoor\"><strong>Bauer Media Outdoor<\/strong><\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertisers like to plan activities around live sporting events due to the large audiences they attract. In an age of fragmented media, mass audiences are increasingly difficult to come by.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, marketers often focus only on the location and timing of the event or match itself: the stadium, the broadcast, the streaming platform and, increasingly, the fan zone. This strategy risks missing another sporting environment that deserves far more attention: the journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When major sporting events take place, millions of people change the way they move through towns, cities and transport networks. From fans singing on trains and buses, team flags flying from car windows on motorways, to pubs being swamped with customers, locations can take on a whole new vibe on matchdays.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The scale of that movement should not be underestimated. Recent research found that UK sports fans are willing to travel an average of <a href=\"https:\/\/business.ticketmaster.co.uk\/state-of-play-sports\/\">146 miles<\/a> for a domestic fixture, while 15% would travel more than 250 miles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From an advertiser\u2019s perspective, the journey is actually a big part of any live sporting experience \u2013 and one of the most overlooked media opportunities in sport.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A tactical change<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Research into Premier League away travel found that the average fan spent <a href=\"https:\/\/www.intelligentinstructor.co.uk\/a-new-season\/\">118 hours<\/a> travelling to away matches in a single season: a huge amount of time spent in environments where anticipation, conversation and emotion are already building.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For brands, this should trigger a change in how they think about the sporting audience. People don\u2019t suddenly become superfans when they walk through a turnstile. Nor do they stop when the final whistle sounds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anticipation builds, and predictions are debated on the journey to the ground, just as emotions of victory, frustration, relief or disappointment are all shared on the way back home.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This matters because the emotional context of any moment changes how people experience media. A supporter travelling to a match is already in the mental space of thinking about sport and looking forward to the event. Any brand message that recognises context will be received more positively than one that seeks to disrupt the moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where Out of Home (OOH) advertising has a built-in advantage. OOH exists as a \u2018natural\u2019 element of the physical environments surrounding live sporting experiences. They are literally part of the experience rather than something else competing for the sports fans\u2019 attention at the wrong moment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Context creates relevance<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Regional identities and local rivalries are a huge part of British sporting culture, providing a real opportunity for brands to move beyond generic national campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Programmatic Digital Out of Home allows advertisers to tailor creative messaging to different cities, recognise local clubs or respond quickly to fixtures, results or moments within a match or tournament. In this way, a message near a transport hub can play a different role for a brand than an ad near a stadium.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The core principle is that context creates relevance, and relevance is very powerful when audiences are already emotionally engaged. Traditionally, media planning has begun by asking \u2018who are we trying to reach?\u2019 For live sport, additional questions should be: where are they going, how are they getting there, and what are they feeling when they arrive?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This kind of place-based planning supplies context which can greatly amplify the creative idea. It works with consumer behaviour rather than trying to interrupt it.<\/p>\n\n\n\n<h2 id=\"h-scoring-with-out-of-home\" class=\"wp-block-heading\"><strong>Scoring with Out of Home<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some experiences are difficult to replicate, and live sport is unquestionably one of them. Thrilling and heart-breaking by equal measure, live sport is a communal, emotional sensory experience that generates a truly unique atmosphere for those involved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OOH is uniquely placed as a media channel within those real-world experiences. It reaches audiences as they travel, gather and celebrate, without asking them to leave the moment. This makes the fan journey a valuable media environment in its own right. Brands that understand that movement \u2013 and use place, timing, and context to become part of it \u2013 can take the lead over their own rivals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good news for advertisers is that live sport creates temporary shifts in population that marketers can plan around, week after week and throughout the year, providing valuable opportunities to connect with audiences. When sport moves people, physically and emotionally, your media planning should move to meet the moment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some experiences are difficult to replicate, and live sport is unquestionably one of them. <\/p>\n","protected":false},"author":26,"featured_media":19291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-19290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Passion in Motion: The Smart Play Is to Reach Sports Fans on the Road | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\/19290\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Passion in Motion: The Smart Play Is to Reach Sports Fans on the Road\" \/>\n<meta property=\"og:description\" content=\"Some experiences are difficult to replicate, and live sport is unquestionably one of them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\/19290\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-09T05:16:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Passion-in-motion.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\\\/19290\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\\\/19290\\\/\"},\"author\":{\"name\":\"becky\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\"},\"headline\":\"Passion in Motion: The Smart Play Is to Reach Sports Fans on the Road\",\"datePublished\":\"2026-09-09T05:16:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\\\/19290\\\/\"},\"wordCount\":732,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\\\/19290\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Passion-in-motion.jpg\",\"keywords\":[\"Brands + Marketers\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\\\/19290\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\\\/19290\\\/\",\"name\":\"Passion in Motion: The Smart Play Is to Reach Sports Fans on the Road | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\\\/19290\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\\\/19290\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Passion-in-motion.jpg\",\"datePublished\":\"2026-09-09T05:16:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\\\/19290\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\\\/19290\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\\\/19290\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Passion-in-motion.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Passion-in-motion.jpg\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\\\/19290\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Passion in Motion: The Smart Play Is to Reach Sports Fans on the Road\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\",\"name\":\"becky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"caption\":\"becky\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Passion in Motion: The Smart Play Is to Reach Sports Fans on the Road | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\/19290\/","og_locale":"en_US","og_type":"article","og_title":"Passion in Motion: The Smart Play Is to Reach Sports Fans on the Road","og_description":"Some experiences are difficult to replicate, and live sport is unquestionably one of them.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\/19290\/","og_site_name":"AW360","article_published_time":"2026-09-09T05:16:00+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Passion-in-motion.jpg","type":"image\/jpeg"}],"author":"becky","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\/19290\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\/19290\/"},"author":{"name":"becky","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b"},"headline":"Passion in Motion: The Smart Play Is to Reach Sports Fans on the Road","datePublished":"2026-09-09T05:16:00+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\/19290\/"},"wordCount":732,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\/19290\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Passion-in-motion.jpg","keywords":["Brands + Marketers"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\/19290\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\/19290\/","name":"Passion in Motion: The Smart Play Is to Reach Sports Fans on the Road | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\/19290\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\/19290\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Passion-in-motion.jpg","datePublished":"2026-09-09T05:16:00+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\/19290\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\/19290\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\/19290\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Passion-in-motion.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Passion-in-motion.jpg","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/passion-in-motion-the-smart-play-is-to-reach-sports-fans-on-the-road\/19290\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Passion in Motion: The Smart Play Is to Reach Sports Fans on the Road"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b","name":"becky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","caption":"becky"}}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/19290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=19290"}],"version-history":[{"count":1,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/19290\/revisions"}],"predecessor-version":[{"id":19292,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/19290\/revisions\/19292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/19291"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=19290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=19290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=19290"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=19290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}