{"id":19320,"date":"2026-09-11T02:05:00","date_gmt":"2026-09-11T06:05:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19320"},"modified":"2026-09-08T14:15:18","modified_gmt":"2026-09-08T18:15:18","slug":"inside-a-student-run-ad-agency-spoiler-alert-its-clients-include-siemens","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/inside-a-student-run-ad-agency-spoiler-alert-its-clients-include-siemens\/19320\/","title":{"rendered":"Inside a Student-Run Ad Agency (Spoiler Alert: Its Clients Include Siemens)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Olivia Deacon<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like most brands, global tech giant Siemens helped celebrate America\u2019s sesquicentennial this summer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gen Z students at Ohio University created a video series highlighting Siemens innovative role in this American milestone. The <a>end product<\/a> was cool promotional spots for social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What we do at our student ad agency is real, very real. We work with real clients to strengthen their marketing and create engaging content.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"762\" height=\"570\" loading=\"lazy\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/image-1.png\" alt=\"image\" class=\"wp-image-19322\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/image-1.png 762w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/image-1-300x224.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/image-1-481x360.png 481w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/image-1-241x180.png 241w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" \/><figcaption class=\"wp-element-caption\"><strong>Students at a college ad agency produce video for Siemens. Olivia Deacon, seated at right, was script supervisor<\/strong>.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For the Siemens project, we used Ohio University\u2019s new 21-by-12 foot LED wall to make the ads. I was script supervisor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I am from small-town Ohio (Wheelersburg on the Ohio River, population 6,000+). My college town, Athens, is in the foothills of Appalachia (population around 25,000).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The client (Siemens) traveled from Atlanta to Athens, Ohio, to collaborate with students.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our client roster is a mix of large, regional, and local enterprises including nonprofits. Siemens is our biggest client since our student-run NEXT agency <a>was launched<\/a> in 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fall semester of 2024, when our agency started, 12 students enrolled. By spring semester of 2025, enrollment doubled to 24.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.aee.org\/news\/experiential-education-in-action-inside-ohio-universitys-new-student-ad-agency\">first student agencies<\/a> for advertising, public relations, and marketing started in the 1970s, according to&nbsp;<a href=\"https:\/\/communications.fullerton.edu\/comm\/faculty\/swanson_doug\/swanson_doug.php\">Professor Douglas J. Swanson<\/a>&nbsp;at California State University, Fullerton. Swanson is author of \u201cReal World Career Preparation: A Guide to Creating a University Student-Run Communications Agency.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nationally, the pandemic hobbled or ended dozens of the student-run agencies due to lockdowns and enrollment disruptions. But the concept of students gaining on-campus experience by serving real clients has survived covid, thanks to students\u2019 hunger for resume-boosting <a>expertise<\/a>.<\/p>\n\n\n\n<h2 id=\"h-pro-and-con-arguments-about-student-run-ad-agencies\" class=\"wp-block-heading\"><strong>Pro and con arguments about student-run ad agencies<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Supervision<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"508\" height=\"340\" loading=\"lazy\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/image.png\" alt=\"image\" class=\"wp-image-19321\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/image.png 508w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/image-300x201.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/image-269x180.png 269w\" sizes=\"auto, (max-width: 508px) 100vw, 508px\" \/><figcaption class=\"wp-element-caption\"><strong>Faculty advisor to NEXT student ad agency Chuck Borghese, who has deep industry connections<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Our faculty advisor, <a href=\"https:\/\/www.chuckborghese.com\/about\">Chuck Borghese<\/a>, has deep industry connections in New York, Detroit, and Atlanta (he worked at Lowe &amp; Partners, DONER, Ogilvy &amp; Mather, Merkley + Partners, and DDB). We have oversight <strong><em><u>and <\/u><\/em><\/strong>freedom to be creative.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Turnover versus consistency<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our client relationships can continue for multiple semesters (including summer), allowing us to build an understanding of the brand and develop stronger work products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The NEXT Agency consists of teams assigned to various accounts; students\u2019 specialties include graphic design, videography, photography, research, copywriting, and social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the summer, our team worked with ScatterDIY, a do-it-yourself pest control brand. With ScatterDIY, we created social media and marketing content designed to make the brand more engaging and accessible to its audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ScatterDIY tripled in sales this summer, which was a milestone for the client and for our student agency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The value of youth versus novice experience<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There is a learning curve because we are students, and our clients understand that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We take the work seriously and provide our clients with access to a creative team with a fresh perspective. Clients are more than curious about Gen Z perspectives . . . they also want help in connecting with this important cohort.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fundamentals of standout advertising are cross-generational. A great ad shows the personality of the company while clearly communicating \u2014 in authentic ways \u2014 what makes it worth supporting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Experience at a well-run student ad agency exposes young ad makers to deadlines, collaboration, rejection, dealing with clients, and more. Ultimately, this real-world exposure helps the ad industry because entry-level applicants are ready to create and contribute, thanks to experiential learning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>About the Author:<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Olivia Deacon is on track to graduate in the spring of 2027 from the School of Visual Communication at Ohio University.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The fundamentals of standout advertising are cross-generational. A great ad shows the personality of the company while clearly communicating \u2014 in authentic ways \u2014 what makes it worth supporting.<\/p>\n","protected":false},"author":26,"featured_media":19323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[32],"topics":[2],"class_list":["post-19320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-experiential","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Inside a Student-Run Ad Agency (Spoiler Alert: Its Clients Include Siemens) | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/inside-a-student-run-ad-agency-spoiler-alert-its-clients-include-siemens\/19320\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside a Student-Run Ad Agency (Spoiler Alert: Its Clients Include Siemens)\" \/>\n<meta property=\"og:description\" content=\"The fundamentals of standout advertising are cross-generational. 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