{"id":19340,"date":"2023-02-08T17:17:00","date_gmt":"2023-02-08T22:17:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19340"},"modified":"2026-09-09T17:25:52","modified_gmt":"2026-09-09T21:25:52","slug":"swaggy-spice-debuts-as-old-spices-first-ever-mascot","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/swaggy-spice-debuts-as-old-spices-first-ever-mascot\/19340\/","title":{"rendered":"Swaggy Spice Debuts As Old Spice\u2019s First-Ever Mascot"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Super Bowl LVII is shaping up to be a big night for famous brand mascots and spokescharacters. Amid the upcoming game night celebrations, a new mascot is also making his debut.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/02\/Old_Spice_Swaggy-scaled.jpg\" alt=\"\" class=\"wp-image-18835\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Swaggy Spice, the first-ever mascot for <a href=\"https:\/\/oldspice.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Old Spice<\/a>, officially made his first public appearance at NFL Opening Night. Keep an eye out for him as he continues to make appearances at upcoming Super Bowl events leading up to Super Bowl LVII.<\/p>\n\n\n\n<h2 id=\"h-who-is-swaggy-spice\" class=\"wp-block-heading\"><strong>Who Is Swaggy Spice?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Swaggy Spice is a young deodorant stick who is living out his dream. He\u2019s on a mission to deliver Smelf-Confidence to men everywhere. Smelf-Confidence, for those unfamiliar with the term, is a campaign from Old Spice highlighting everyday challenges guys need to overcome to avoid body odor, or BO. And BO, according to research from Procter &amp; Gamble, is a big fear for many men.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/02\/Old_Spice_Swaggy_Front-scaled.jpg\" alt=\"\" class=\"wp-image-18833\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Enter Swaggy Spice, hailing from the Old Spice Swagger collection. Clad in sunglasses, sneakers, and a backwards cap, this mascot is as cool as can be. Can Swaggy lend some freshness to men who need it? Absolutely!<\/p>\n\n\n\n<h2 id=\"h-swaggy-spice-s-commercial-debut\" class=\"wp-block-heading\"><strong>Swaggy Spice\u2019s Commercial Debut<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you haven\u2019t seen Swaggy out and about at Super Bowl events yet, watch the brand\u2019s new commercial. You\u2019ll spot him in the background of Old Spice\u2019s Broadway-inspired \u201cSoliloquy\u201d spot starring actor Manuel Pacific.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Soliloquy | Old Spice Swagger Antiperspirant Invisible Dry Spray and Deodorant\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/1Y3qmbcqgAk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not every day a background extra \u2014 who is literally a stick of deodorant \u2014 leaves such an impression on a brand, but this is the impact of Swaggy Spice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAfter making an impression on our team with his background performance during our recent commercial shoot, we were struck by the idea of how mascots are probably THE most in-need of our 24\/7 long-lasting freshness,\u201d said Matt Krehbiel, Old Spice\u2019s Vice President at Procter &amp; Gamble.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMascots have to do it all \u2014 dance, dunk, and make us laugh \u2014 while under the spotlight of thousands of fans. What people may not realize is mascots can sweat up to 10 pounds per game and there\u2019s only one way to stay dry in those costumes\u2026 and that\u2019s with help from Old Spice Swagger.\u201d<\/p>\n\n\n\n<h3 id=\"h-where-is-swaggy-heading-next\" class=\"wp-block-heading\"><strong>Where Is Swaggy Heading Next?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/02\/Old_Spice_Swaggy_Super_Bowl.png\" alt=\"\" class=\"wp-image-18834\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This week, Swaggy has a jam-packed schedule in Phoenix, Arizona.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-18836 size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/02\/Old_Spice_Swaggy_Garrett_Wilson.png\" alt=\"\" class=\"wp-image-18836\"\/><figcaption class=\"wp-element-caption\">Swaggy Spice pictured with New York Jets wide receiver Garrett Wilson.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">He\u2019s moving from the screen to real life, part of his pressure test, to deliver odor and sweat protection to the masses. Fans in attendance at Super Bowl-related events and festivities will receive samples from Swaggy Spice. He\u2019ll also be available to hype up Old Spice players to ensure they have all the confidence they need. This confidence will carry them far during interviews under the spotlight of Radio Row and in attendance at Super Bowl LVII events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Later this spring, Old Spice will premiere a follow-up commercial spot called \u201cTango.\u201d From there on out, Swaggy will make additional appearances in the coming months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For now, Swaggy is enjoying his newfound fame and entrance into the world of mascots. We even got the opportunity to grab a quick sound bite from Swaggy himself!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2023\/02\/Old_Spice_Swaggy_SuperBowl.png\" alt=\"\" class=\"wp-image-18837\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s a real honor to become THE most famous deodorant stick of all time and spread the word about my 24\/7 long-lasting freshness,\u201d said Swaggy Spice. \u201cI always had big dreams thanks to my confidence-inducing fragrance and odor protection but never expected to reach the pinnacle of deodorant stardom with Old Spice. Shout out to my good-smelling friends and family who believed in me as a young deodorant stick with one dream\u2026 to deliver Smelf-Confidence to guys everywhere.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Image Credits: Old Spice<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Super Bowl LVII is shaping up to be a big night for famous brand mascots and spokescharacters. Amid the upcoming game night celebrations, a new mascot is [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Swaggy Spice Debuts As Old Spice\u2019s First-Ever Mascot | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/swaggy-spice-debuts-as-old-spices-first-ever-mascot\/19340\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swaggy Spice Debuts As Old Spice\u2019s First-Ever Mascot\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Super Bowl LVII is shaping up to be a big night for famous brand mascots and spokescharacters. 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