{"id":19394,"date":"2022-09-28T18:07:00","date_gmt":"2022-09-28T22:07:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19394"},"modified":"2026-09-09T18:08:58","modified_gmt":"2026-09-09T22:08:58","slug":"mms-debuts-first-new-character-purple-in-a-decade-2","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/mms-debuts-first-new-character-purple-in-a-decade-2\/19394\/","title":{"rendered":"M&M\u2019S Debuts First New Character \u2014 Purple \u2014 In a Decade"},"content":{"rendered":"\n

By Heather Taylor<\/em><\/p>\n\n\n\n

She\u2019s here and she\u2019s just gonna be herself! M&M\u2019S, proudly part of Mars, is expanding its spokescandies to include Purple, the first new character in a decade<\/a>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Purple is designed to represent acceptance and inclusivity. She has a quirky nature, is keenly self-aware, and is full of confidence.<\/p>\n\n\n\n

“Mars is thrilled to debut the newest member of the M&M’S cast of characters to the world,\u201d said Jane Hwang, Global Vice President at Mars Wrigley.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cThere is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self. Our new character reminds us to celebrate what makes us unique. Our purpose story is just getting started and the introduction of our newest M&M’S spokescandy is the next chapter, as the brand continues to delight fans with fun in a way only M&M’S can.\u201d<\/p>\n\n\n\n

Speaking of the purpose story, Purple has her own music video. She\u2019s using this video to showcase her individuality with the world and oh yes, remind us what flavor M&M she is!<\/p>\n\n\n\n

\u201cI\u2019m Just Gonna Be Me\u201d<\/strong><\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Joined by the rest of the M&M\u2019S spokescandies, including Red, Yellow, Orange, Brown, Blue, and Green, Purple reveals some of the following fascinating tidbits about her personality through song.<\/p>\n\n\n\n