{"id":19403,"date":"2022-09-15T18:14:00","date_gmt":"2022-09-15T22:14:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19403"},"modified":"2026-09-09T18:15:54","modified_gmt":"2026-09-09T22:15:54","slug":"emirates-brand-ambassador-gerry-the-goose-shows-us-what-its-like-to-fly-better-2","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/emirates-brand-ambassador-gerry-the-goose-shows-us-what-its-like-to-fly-better-2\/19403\/","title":{"rendered":"Emirates\u2019 Brand Ambassador Gerry the Goose Shows Us What It\u2019s Like to Fly Better"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most geese have a monumental journey ahead of them. They must fly through wind and rain and from one continent to the next.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/09\/800_emirates-goose-12548-30-master-2022-08-04-fr337.jpeg\" alt=\"\" class=\"wp-image-15807\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Gerry the Goose is not one of them. When it comes to flying, this goose has better ideas. Take a gander at the new global ad campaign for <a href=\"https:\/\/www.emirates.com\/us\/english\/\" target=\"_blank\" rel=\"noreferrer noopener\">Emirates<\/a> starring its latest brand ambassador. Choose to \u201cFly Better.\u201d<\/p>\n\n\n\n<h3 id=\"h-fly-better\" class=\"wp-block-heading\"><strong>\u201cFly Better\u201d<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can fly like the geese behind an Emirates aircraft, a long, uncomfortable journey where you\u2019re constantly asking one another if you\u2019re there yet. Or you can ruffle some feathers like Gerry the Goose does on an Emirates flight: enjoying in-flight entertainment, delectable cuisine and acclaimed beverages, and an attentive world-class cabin crew at your service.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/5lGRtUA9Mds\">https:\/\/youtu.be\/5lGRtUA9Mds<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting August 30, this global ad campaign will run in 25 countries for one month. The campaign reminds frequent fliers about the award-winning Emirates travel experience. This experience isn\u2019t entirely limited to flying either. Those who fly with Emirates enjoy an impressive on-ground experience, complete with fabulous loungers, chauffeur-driven airport transfers, and ease in online and at-home check-in options.<\/p>\n\n\n\n<h3 id=\"h-the-origin-story-of-gerry-the-goose\" class=\"wp-block-heading\"><strong>The Origin Story of Gerry the Goose<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/09\/800_emirates-goose-12548-30-master-2022-08-04-fr511.jpeg\" alt=\"\" class=\"wp-image-15810\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">How did Emirates come up with the idea for Gerry the Goose? The brand ambassador was conceptualized at the Emirates headquarters in Dubai. Gerry\u2019s species heritage is Canada goose. These are large wild geese with black heads and necks, white cheeks, and brown bodies. They are native to the arctic and temperate regions of North America. Once the narrative of Gerry took flight, initial 3D models of geese were brought to life via CGI at <a href=\"https:\/\/untoldstudios.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\">Untold Studios<\/a> in London.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/09\/800_emirates-goose-12548-30-master-2022-08-04-fr408.jpeg\" alt=\"\" class=\"wp-image-15808\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Filming and CGI for Gerry took 14 weeks. A dedicated team carefully created his movements, lighting, and texture work. They also used the 14 weeks to animate Gerry\u2019s friends, shoot in London to capture the nature scenes, and shoot on board an Emirates aircraft in Dubai. British talent Michael Cronin provides the commercial voiceover and captures the tones of a dulcet nature documentarist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How was Gerry\u2019s on-set performance? This is Gerry\u2019s breakout brand ambassador role. Next stop: Hollywood!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIn terms of the qualities and profile we look for in our brand ambassadors \u2014 we are spreading our wings,\u201d said Richard Billington, SVP of Marketing and Brand at Emirates.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/09\/800_emirates-goose-12548-30-master-2022-08-04-fr439.jpeg\" alt=\"\" class=\"wp-image-15809\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cGerry is a savvy traveler who knows what he wants and where he wants to go \u2014 but he\u2019s adamant he\u2019ll do it in style, with luxury and comfort as a priority. Having witnessed his seamless travel experience, we are confident that next time his friends will choose to Fly Better.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Most geese have a monumental journey ahead of them. They must fly through wind and rain and from one continent to the next. Gerry the Goose is [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Emirates\u2019 Brand Ambassador Gerry the Goose Shows Us What It\u2019s Like to Fly Better | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/emirates-brand-ambassador-gerry-the-goose-shows-us-what-its-like-to-fly-better-2\/19403\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emirates\u2019 Brand Ambassador Gerry the Goose Shows Us What It\u2019s Like to Fly Better\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Most geese have a monumental journey ahead of them. 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