{"id":19406,"date":"2022-09-15T18:16:00","date_gmt":"2022-09-15T22:16:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19406"},"modified":"2026-09-09T18:17:40","modified_gmt":"2026-09-09T22:17:40","slug":"hinges-mascot-begs-gen-z-fall-in-love-and-delete-this-dating-app-2","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/hinges-mascot-begs-gen-z-fall-in-love-and-delete-this-dating-app-2\/19406\/","title":{"rendered":"Hinge\u2019s Mascot Begs Gen Z: Fall in Love and Delete This Dating App"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember Hingie? The brand mascot for the dating app <a href=\"https:\/\/hinge.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hinge<\/a>?<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/09\/Hinge_2022_Campaign_3.png\" alt=\"\" class=\"wp-image-15836\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hingie still exists and this can only mean one thing. While previous Hinge campaigns have seen great success with millennial daters, the app is expanding to the next generation of Gen Zers. Like the millennials before them, Gen Zers are encouraged to find love. Once they find love, they can delete the app \u2014 and subsequently say bye to Hingie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hinge is partnering with Red Antler for its third ad campaign \u201cDesigned To Be Deleted\u201d and reintroducing Hingie to a Gen Z audience. Gen Zers, please listen. Better yet, start swiping. Hingie is ready to die for your love.<\/p>\n\n\n\n<h2 id=\"h-designed-to-be-deleted\" class=\"wp-block-heading\"><strong>\u201cDesigned To Be Deleted\u201d<\/strong><\/h2>\n\n\n<p><a href=\"https:\/\/youtu.be\/ciuBvYv11rQ\">https:\/\/youtu.be\/ciuBvYv11rQ<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s get reacquainted with Hingie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hingie is a furry, bright-eyed app icon. Every time single Gen Zers go on a unique date, whether it\u2019s a trip to the video arcade, a cozy lunch, or a swoon-inducing campfire under the stars, Hinge gets this much closer to being deleted from their smartphones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of Hingie\u2019s deaths include, but aren\u2019t limited to, the following RIPs as seen in the new commercial spots.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/09\/Hinge_2022_Campaign_2-1.png\" alt=\"\" class=\"wp-image-15838\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Game over in a video game.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/09\/Hinge_2022_Campaign.jpeg\" alt=\"\" class=\"wp-image-15837\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Burned up in a campfire. (It was either this or quietly await a shooting star to explode it to bits.)<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/09\/Hinge_2022_Campaign_4.png\" alt=\"\" class=\"wp-image-15839\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Literal decomposition back into the earth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And even more endings like being sliced razor thin in a meat slicer, swallowed by a snake at the zoo, and cracking to pieces as a piece of pottery art.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is, of course, humor to be found in the various ways Hingie goes out. Designed To Be Deleted, according to Hinge, directly speaks to how Gen Zers approach dating. It\u2019s much more of a situation where the dater decides to delete when it feels right. A meaningful connection could be long-term or short-term depending on what the dater is looking for and wants in a partner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hingie doesn\u2019t mind sacrificing itself once you\u2019ve found someone special. When the green flags are there, you are free to delete Hinge \u2014 and let Hingie destruct in the name of love.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Remember Hingie? The brand mascot for the dating app Hinge? Hingie still exists and this can only mean one thing. While previous Hinge campaigns have seen great [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hinge\u2019s Mascot Begs Gen Z: Fall in Love and Delete This Dating App | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/hinges-mascot-begs-gen-z-fall-in-love-and-delete-this-dating-app-2\/19406\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hinge\u2019s Mascot Begs Gen Z: Fall in Love and Delete This Dating App\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Remember Hingie? The brand mascot for the dating app Hinge? Hingie still exists and this can only mean one thing. 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