{"id":19418,"date":"2022-08-20T18:26:00","date_gmt":"2022-08-20T22:26:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19418"},"modified":"2026-09-09T18:28:22","modified_gmt":"2026-09-09T22:28:22","slug":"which-brand-mascot-is-officially-a-twitch-star-2","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/which-brand-mascot-is-officially-a-twitch-star-2\/19418\/","title":{"rendered":"Which Brand Mascot is Officially a Twitch Star?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s <em>gr-r-reat <\/em>news in the gaming world! <a href=\"https:\/\/popicon.life\/how-tony-the-tiger-commercials-are-filmed\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tony the Tiger<\/a>, the beloved brand mascot from <a href=\"https:\/\/www.frostedflakes.com\/en_US\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">Kellogg\u2019s Frosted Flakes<\/a>, is now the first-ever brand mascot to work with video live streaming service Twitch.<\/p>\n\n\n\n<h2 id=\"h-how-tony-leveled-up-with-twitch\" class=\"wp-block-heading\"><strong>How Tony Leveled Up With Twitch!<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/08\/kelloggs_tony_tiger_twitch.png\" alt=\"\" class=\"wp-image-15349\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is the first-of-its-kind collaboration with Frosted Flakes and Twitch\u2019s Brand Partnership Studio. Tony made his streaming debut in \u201cTony the Tiger\u2019s GR-R-REAT BOWL OF GR-R-REATNESS\u201d livestreamed event on August 19.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What happened during the event? Tony went head-to-head playing a popular battle royale game live. Tony played with Twitch streamers Brennon \u201cGoldGlove\u201d O\u2019Neill, Chrissy Costanza and Jakeem \u201cBigCheese\u201d Johnson on Tony\u2019s Twitch channel: <a href=\"https:\/\/www.twitch.tv\/TonyTheTiger\" target=\"_blank\" rel=\"noreferrer noopener\">twitch.tv\/TonyTheTiger<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/08\/tony_tiger_twitch.png\" alt=\"\" class=\"wp-image-15350\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Check out Tony\u2019s profile! While the mascot is currently offline, Tony\u2019s bio says is all about being a cereal enthusiast.<\/p>\n\n\n\n<h2 id=\"h-will-tony-the-tiger-be-back-on-twitch\" class=\"wp-block-heading\"><strong>Will Tony the Tiger Be Back on Twitch?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our guess is yes! Kellogg\u2019s Frosted Flakes is the first brand to globally work with Twitch and transform its brand mascot into an interactive VTuber.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Bringing an iconic mascot like Tony the Tiger to our service is an exciting first for our Brand Partnership Studio,&#8221; said Adam Harris, Global Head of Twitch&#8217;s Brand Partnership Studio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Together with Kellogg&#8217;s Frosted Flakes, we&#8217;re producing a made-for-the-Twitch community live experience that introduces a beloved character to well-known Twitch streamers, fosters a healthy dose of competition, and encourages viewers to interact with Tony the Tiger in real-time in Chat.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the Year of the Tiger, Tony is officially making it his year! Keep up with Tony as he continues to keep making waves on the Kellogg\u2019s Frosted Flakes <a href=\"https:\/\/www.instagram.com\/kelloggsfrostedflakes\/?hl=en\">Instagram<\/a>, <a href=\"https:\/\/www.tiktok.com\/@kelloggsfrostedflakesus\">TikTok<\/a>, and Twitch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor It\u2019s gr-r-reat news in the gaming world! Tony the Tiger, the beloved brand mascot from Kellogg\u2019s Frosted Flakes, is now the first-ever brand mascot to work with [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Which Brand Mascot is Officially a Twitch Star? | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/which-brand-mascot-is-officially-a-twitch-star-2\/19418\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which Brand Mascot is Officially a Twitch Star?\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor It\u2019s gr-r-reat news in the gaming world! 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