{"id":19504,"date":"2022-08-22T18:34:00","date_gmt":"2022-08-22T22:34:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19504"},"modified":"2026-09-15T18:36:47","modified_gmt":"2026-09-15T22:36:47","slug":"frute-brute-returns-to-the-monster-cereals-lineup-2","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/frute-brute-returns-to-the-monster-cereals-lineup-2\/19504\/","title":{"rendered":"Frute Brute Returns to the Monster Cereals Lineup!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Contributor <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Halloween cereal enthusiasts, get ready to scream your spooktacular hearts out! It is the start of August 2022 and General Mills\u2019 Monster Cereals are back earlier than ever. The legendary lineup of Franken Berry, Count Chocula and Boo Berry is joined by a fourth furry friend: Frute Brute!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/08\/monster_cereals_kaws.png\" alt=\"\" class=\"wp-image-15107\"\/><\/figure>\n\n\n\n<h2 id=\"h-let-s-re-introduce-you-to-frute-brute\" class=\"wp-block-heading\"><strong>Let\u2019s Re-Introduce You to Frute Brute<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Technically, Fruit Brute first howled into grocery store aisles in 1974. And no, that\u2019s not a typo. The character\u2019s original name spelling was <a href=\"https:\/\/popicon.life\/monsters-a-brief-history-of-the-monster-cereals-icons\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cFruit Brute\u201d<\/a> to pair with his \u201chowlin\u2019-good taste of fruit\u201d flavored cereal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His shelf life was much shorter than that of the original Monster Cereals trio: Franken Berry, Count Chocula, and Boo Berry. By 1982, Fruit Brute was discontinued for reasons unknown. Yummy Mummy would step in as Fruit Brute\u2019s replacement in 1987 and would later retire to the catacombs in 1992.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since being discontinued, Frute Brute has made only one triumphant return to cereal shelves. In 2013, the character and the cereal made a comeback under the new name \u201cFrute Brute.\u201d (It has been implied that the cereal name change was made under legal circumstances.)<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/08\/frute_brute_drums.png\" alt=\"\" class=\"wp-image-15109\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Savvy Monster Cereals\u2019 fans spotted Frute Brute in 2021\u2019s mockumentary <a href=\"https:\/\/popicon.life\/monster-cereals-monster-mash\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cThe Remaking of The Mash: A Monster Miracle.\u201d<\/a> He played the drums during the \u201cMonster Mash\u201d alongside his fellow spooky icons. They even managed to shake the sarcophagus enough to reunite with Yummy Mummy on tambourine.<\/p>\n\n\n\n<h3 id=\"h-the-story-behind-the-monster-cereals-box-design\" class=\"wp-block-heading\"><strong>The Story Behind the Monster Cereals\u2019 Box Design<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The return of Frute Brute means the four mascots will be featured in newly designed cereal boxes from American artist KAWS.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/08\/monster_cereals_boxes.jpeg\" alt=\"\" class=\"wp-image-15108\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Do these boxes look and feel oddly familiar? KAWS, a fellow Monster Cereals enthusiast, designed the limited-edition boxes based on vintage inspiration from how the original boxes were styled.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s been a thrill to collaborate with General Mills and Monster Cereals,\u201d said KAWS. \u201cI\u2019ve been a big fan of the cereals since I was a kid. Even now, I love the original box designs and the creativity and imagination they invoke.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t forget the prizes! You could win a set of the four cereals and their corresponding collectible cereal prizes in the Monster Cereals X KAWS Sweepstakes. Enter for a chance to win at <a href=\"https:\/\/www.kawsmonsters.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">kawsmonsters.com<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the meantime, watch this space for more spooky brand mascot coverage to continue throughout Halloween 2022. Anybody want to shake that sarcophagus one more time and see if Yummy Mummy comes out to join us?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Technically, Fruit Brute first howled into grocery store aisles in 1974. And no, that\u2019s not a typo. <\/p>\n","protected":false},"author":26,"featured_media":19505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Frute Brute Returns to the Monster Cereals Lineup! | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/frute-brute-returns-to-the-monster-cereals-lineup-2\/19504\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frute Brute Returns to the Monster Cereals Lineup!\" \/>\n<meta property=\"og:description\" content=\"Technically, Fruit Brute first howled into grocery store aisles in 1974. 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