{"id":19513,"date":"2022-06-20T18:42:00","date_gmt":"2022-06-20T22:42:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19513"},"modified":"2026-09-15T18:44:37","modified_gmt":"2026-09-15T22:44:37","slug":"nerf-debuts-first-mascot-murph-2","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/nerf-debuts-first-mascot-murph-2\/19513\/","title":{"rendered":"Nerf Debuts First Mascot \u2014 Murph"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Contributor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s Nerf or nothin\u2019! <a href=\"https:\/\/nerf.hasbro.com\/en-us\" target=\"_blank\" rel=\"noreferrer noopener\">Nerf<\/a>, the beloved Hasbro toy company, recently debuted its first-ever brand mascot. The character is named Murph and will be a key character in Nerf\u2019s \u201cUnleash the Play in You\u201d summer 2022 campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/06\/murph_super_soaker.jpeg\" alt=\"\" class=\"wp-image-14748\"\/><\/figure>\n\n\n\n<h3 id=\"h-who-is-murph\" class=\"wp-block-heading\"><strong>Who Is Murph?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Murph is a mascot designed to represent the playful spirit that lives inside us all and is unleashed through Nerf toys. The character uses they\/them pronouns. Longtime Nerf enthusiasts will notice Murph is made entirely out of foam Nerf darts.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/06\/murph_run.jpeg\" alt=\"\" class=\"wp-image-14747\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Commercials starring Murph are expected to debut later in June 2022 along with promotional imaging in retail stores and across Nerf\u2019s social media platforms. What can audiences expect? According to Hasbro, we\u2019ll be seeing a mascot that truly embodies the \u201cUnleash the Play in You\u201d campaign tagline and represents ageless, unbridled fun that lives in everyone along with the physical embodiment of that feeling you get when you play with Nerf.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/06\/murph_nerf.png\" alt=\"\" class=\"wp-image-14746\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We look forward to seeing them in these spots and throughout the summer as parents and kids get up, get out, get active and make memories together. PS: Murph would be a great nomination (and potential mascot win!) for the upcoming <a href=\"https:\/\/popicon.life\/madison-avenue-walk-of-fame-winner-profiles\/\" target=\"_blank\" rel=\"noreferrer noopener\">Madison Avenue Walk of Fame<\/a> later this year!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s Nerf or nothin\u2019! Nerf, the beloved Hasbro toy company, recently debuted its first-ever brand mascot. The character is named Murph and will be a key character in Nerf\u2019s \u201cUnleash the Play in You\u201d summer 2022 campaign.<\/p>\n","protected":false},"author":26,"featured_media":19514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nerf Debuts First Mascot \u2014 Murph | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/nerf-debuts-first-mascot-murph-2\/19513\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nerf Debuts First Mascot \u2014 Murph\" \/>\n<meta property=\"og:description\" content=\"It\u2019s Nerf or nothin\u2019! Nerf, the beloved Hasbro toy company, recently debuted its first-ever brand mascot. The character is named Murph and will be a key character in Nerf\u2019s \u201cUnleash the Play in You\u201d summer 2022 campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/nerf-debuts-first-mascot-murph-2\/19513\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-20T22:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-15T22:44:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-15-at-3.44.04-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1878\" \/>\n\t<meta property=\"og:image:height\" content=\"1070\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" 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