{"id":19525,"date":"2022-05-16T18:51:00","date_gmt":"2022-05-16T22:51:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19525"},"modified":"2026-09-15T18:54:13","modified_gmt":"2026-09-15T22:54:13","slug":"design-evolution-sour-patch-kids-2","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/design-evolution-sour-patch-kids-2\/19525\/","title":{"rendered":"Design Evolution: Sour Patch Kids"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor, Contributor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Who are the <a href=\"https:\/\/sourpatchkids.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sour Patch Kids<\/a>?<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/05\/SPK_Red_Green-300x269.png\" alt=\"\" class=\"wp-image-14449\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Longtime fans of the famously sour then sweet candy may recall there used to be kids\u2019 faces on packaging \u2014 and even older fans might remember when they were known as \u201cMars Men.\u201d Then and now, follow along our timeline for a look back at the Sour Patch Kids and their evolution over the decades.<\/p>\n\n\n\n<h3 id=\"h-1970s-introduction-and-the-mars-men\" class=\"wp-block-heading\"><strong>1970s: Introduction and the \u201cMars Men\u201d<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cbsnews.com\/newyork\/news\/frank-galatolie-sour-patch-kids\/\" target=\"_blank\" rel=\"noreferrer noopener\">Frank Galatolie<\/a> is credited as the creator of the Sour Patch Kids in the 1970s while Galatolie was working as a confectioner at Jaret International in Ontario, California. The original candy flavors included lime, lemon, orange, and raspberry.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/05\/jaret_international-228x300.jpeg\" alt=\"\" class=\"wp-image-14446\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Before they were the Sour Patch Kids, the candy was referred to as Mars Men. It\u2019s a little difficult to track down any packaging with the Mars Men logo or branding and just as tough to figure out where the original brand name came from. There is speculation that the 1970s space craze may be the origin behind the Mars Men.<\/p>\n\n\n\n<h3 id=\"h-1980s-rebranding-as-the-sour-patch-kids\" class=\"wp-block-heading\"><strong>1980s: Rebranding as the Sour Patch Kids<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">By 1985, the Mars Men underwent a rebranding to become the Sour Patch Kids and was introduced into the U.S. market by M &amp; A Candy Company.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/05\/sour_patch-300x162.jpeg\" alt=\"\" class=\"wp-image-14447\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The new name and shape of the kids were inspired by another popular group of kids in pop culture: the Cabbage Patch Kids and their dolls!<\/p>\n\n\n\n<h3 id=\"h-2010s-the-red-sour-patch-kid-arrives\" class=\"wp-block-heading\"><strong>2010s: The Red Sour Patch Kid Arrives<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/05\/D6_SPK_Red_C_LL_HR-195x300.png\" alt=\"\" class=\"wp-image-14444\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the most beloved Sour Patch Kids\u2019 flavors made their debut more recently than you might realize. In 2012, the Red Sour Patch Kid character was introduced on the brand\u2019s packaging.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/05\/D6_SPK_Blue2_C_2_LL_HR-194x300.png\" alt=\"\" class=\"wp-image-14443\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">2013 marked the debut of Blue Raspberry to the candy\u2019s base mix. Meanwhile, Tropical and Tricksters flavors joined the Sour Patch Kids family in 2017.<\/p>\n\n\n\n<h3 id=\"h-2020s-the-sour-patch-kids-embrace-tiktok-stardom\" class=\"wp-block-heading\"><strong>2020s: The Sour Patch Kids Embrace TikTok Stardom<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/05\/sour_patch_packaging-300x300.jpeg\" alt=\"\" class=\"wp-image-14448\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Today, the Sour Patch Kids are owned by Mondel\u0113z and viewed as a colony of characters. The \u201csour then sweet\u201d icons are a TikTok sensation with <a href=\"https:\/\/www.tiktok.com\/@therealsourpatchkids\" target=\"_blank\" rel=\"noreferrer noopener\">1.4 million followers<\/a>.<\/p>\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@therealsourpatchkids\/video\/7054676126270098735\" data-video-id=\"7054676126270098735\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@therealsourpatchkids\" href=\"https:\/\/www.tiktok.com\/@therealsourpatchkids?refer=embed\">@therealsourpatchkids<\/a> <\/p>\n<p>Aging with grace and beauty \u2728 <a title=\"sourpatchkids\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sourpatchkids?refer=embed\">#sourpatchkids<\/a> <a title=\"sourthensweet\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sourthensweet?refer=embed\">#sourthensweet<\/a> <a title=\"whenimolder\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/whenimolder?refer=embed\">#whenimolder<\/a><\/p>\n<p> <a target=\"_blank\" title=\"\u266c Musik Seram Malam Mencekam - Rusli Ridwan\" href=\"https:\/\/www.tiktok.com\/music\/Musik-Seram-Malam-Mencekam-7033987771421181954?refer=embed\">\u266c Musik Seram Malam Mencekam &#8211; Rusli Ridwan<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What do the Kids do on TikTok? Whatever they feel like! Two of the most active Kids include Red and Blue Raspberry. In a recent TikTok, vintage Red wonders what the character might look like when it\u2019s older and cuts away to the Red mascot circa 2022.<\/p>\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@therealsourpatchkids\/video\/7071314659743255854\" data-video-id=\"7071314659743255854\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@therealsourpatchkids\" href=\"https:\/\/www.tiktok.com\/@therealsourpatchkids?refer=embed\">@therealsourpatchkids<\/a> <\/p>\n<p>why count to 1 quintillion when you can count to 1   <a title=\"sourpatchkids\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sourpatchkids?refer=embed\">#sourpatchkids<\/a> <a title=\"sourthensweet\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sourthensweet?refer=embed\">#sourthensweet<\/a><\/p>\n<p> <a target=\"_blank\" title=\"\u266c Away With Me - Andrew Joy\" href=\"https:\/\/www.tiktok.com\/music\/Away-With-Me-6999652115752683521?refer=embed\">\u266c Away With Me &#8211; Andrew Joy<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In case anyone was wondering 1.7 quintillion Sour Patch Kids can fit on the surface of the earth. Blue Raspberry thinks there\u2019s an easier solution to all this math \u2014 watch the TikTok to see what it is.<\/p>\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@therealsourpatchkids\/video\/6986719025032219910\" data-video-id=\"6986719025032219910\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@therealsourpatchkids\" href=\"https:\/\/www.tiktok.com\/@therealsourpatchkids?refer=embed\">@therealsourpatchkids<\/a> <\/p>\n<p>Available for hire immediately <a title=\"tiktokresume\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokresume?refer=embed\">#tiktokresume<\/a> <a title=\"sourpatchkids\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sourpatchkids?refer=embed\">#sourpatchkids<\/a> <a title=\"sourthensweet\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sourthensweet?refer=embed\">#sourthensweet<\/a> <a title=\"hireme\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/hireme?refer=embed\">#hireme<\/a><\/p>\n<p> <a target=\"_blank\" title=\"\u266c Neon Bass - Tangelene Bolton\" href=\"https:\/\/www.tiktok.com\/music\/Neon-Bass-6776167407820998657?refer=embed\">\u266c Neon Bass &#8211; Tangelene Bolton<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Kids highly encourage fans to pick them as their next snack. The characters are 37 years old, which means they have a lot of experience in the snack field. The icons also have a rep of being sour and then sweet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBut if you don\u2019t pick me, you will face my wrath,\u201d Red deadpans at the end of the TikTok. Noted \u2014 these Kids are a sour then sweet menace indeed!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Longtime fans of the famously sour then sweet candy may recall there used to be kids\u2019 faces on packaging \u2014 and even older fans might remember when they were known as \u201cMars Men.\u201d <\/p>\n","protected":false},"author":26,"featured_media":19526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Design Evolution: Sour Patch Kids | AW360<\/title>\n<meta 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