{"id":19558,"date":"2022-02-07T19:18:00","date_gmt":"2022-02-08T00:18:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19558"},"modified":"2026-09-15T19:19:52","modified_gmt":"2026-09-15T23:19:52","slug":"the-symbolic-emblem-for-the-paris-2024-olympic-games-2","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-symbolic-emblem-for-the-paris-2024-olympic-games-2\/19558\/","title":{"rendered":"The Symbolic Emblem for the Paris 2024 Olympic Games"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Contributor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What do you see when you look at the emblem for the <a href=\"https:\/\/www.paris2024.org\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paris 2024 Olympic Games<\/a>? You might see a brightly burning flame, the outline of a woman\u2019s face, or perhaps both. The official emblem for the Paris 2024 Olympic and Paralympic Games is made up of three powerful symbols connected to sport, the Games, and France.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Here is the new face of the Olympic and Paralympic Games of #Paris2024\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/ccrHmiad6XA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the first time, the emblem will be the same for the <a href=\"https:\/\/popicon.life\/meet-the-mascots-of-the-beijing-2022-olympic-winter-games\/\" target=\"_blank\" rel=\"noreferrer noopener\">Olympic and Paralympic Games<\/a>. (Differentiated only by the Olympic rings or Paralympic agitos.) The union of its three symbols \u2014the gold medal, the Olympic and Paralympic flames, and Marianne, the national personification of the French Republic \u2014 are visible in the face of the 2024 Olympic and Paralympic Games.<\/p>\n\n\n\n<h3 id=\"h-the-gold-medal\" class=\"wp-block-heading\"><strong>The Gold Medal<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The gold medal is described as unchanging like determination, dazzling like talent, and eternal like victory. It <a href=\"https:\/\/www.paris2024.org\/en\/a-single-emblem-for-paris-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">symbolizes achievement<\/a> and the examples set by the Olympic and Paralympic athletes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The gold medal isn\u2019t just for champions either. These athletes demonstrate everyone has a chance to win when excelling in their sport and improving their personal bests.<\/p>\n\n\n\n<h3 id=\"h-the-olympic-and-paralympic-flames\" class=\"wp-block-heading\"><strong>The Olympic and Paralympic Flames<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Olympic and Paralympic flame brings people together through the values of sport. These values move beyond borders, nations, and generations. This flame burns bright inside the world&#8217;s greatest athletes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While there are many interpretations that come with the flame\u2019s image, it symbolizes the unique energy of the Games. Players and spectators alike are encouraged to be bold and share in this energy together.<\/p>\n\n\n\n<h3 id=\"h-marianne\" class=\"wp-block-heading\"><strong>Marianne<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marianne, the national personification of the French Republic, is a familiar face to the French.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/02\/paris_2024.jpeg\" alt=\"\" class=\"wp-image-14062\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It is in Marianne that we find all the same characteristics represented in sport and in the Olympics and the Paralympics. Her French spirit reveals an ambition to be egalitarian, sharing, and generous. Marianne\u2019s face places humans at the heart of the games. She upholds the imperative for everyone to be creative and advance forward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>The mascot for the 2024 Summer Olympics will be unveiled in late 2022.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do you see when you look at the emblem for the Paris 2024 Olympic Games? <\/p>\n","protected":false},"author":26,"featured_media":19559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Symbolic Emblem 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