{"id":19570,"date":"2022-01-18T19:27:00","date_gmt":"2022-01-19T00:27:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19570"},"modified":"2026-09-15T19:29:50","modified_gmt":"2026-09-15T23:29:50","slug":"oreo-is-turning-110","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/oreo-is-turning-110\/19570\/","title":{"rendered":"Oreo is Turning 110!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Contributor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oreo, famously nicknamed Milk\u2019s Favorite Cookie, will officially become a supercentenarian on March 6, 2022. That\u2019s right: <a href=\"https:\/\/www.oreo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Oreo<\/a> is celebrating its 110<sup>th<\/sup> birthday!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/01\/OREO_110_Birthday.png\" alt=\"\" class=\"wp-image-14003\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Is it too soon to start the celebrations? No way! Let\u2019s look back at Oreo\u2019s history from its introduction to the Chelsea Market in 1912 to reaching Double Stuf milestone status in the 1970s. Plus, we\u2019ll investigate if Oreo ever had a brand mascot and share how fans can start celebrating <a href=\"https:\/\/www.110birthday.oreo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Oreo\u2019s birthday party<\/a> early!<\/p>\n\n\n\n<h3 id=\"h-oreo-s-beginnings\" class=\"wp-block-heading\"><strong>Oreo\u2019s Beginnings<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s an Oreo? Oreos consist of two chocolate flavored wafers with vanilla flavored filling nestled in between. The Oreo cookie was first introduced in New York\u2019s premier food market <a href=\"https:\/\/www.newyorkalmanack.com\/2021\/01\/the-oreo-cookies-new-york-origins\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chelsea Market<\/a> in Manhattan in 1912. Oreos were first sold to the curious, delighted public in bulk tins.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/01\/oreo_sandwich.jpeg\" alt=\"\" class=\"wp-image-14002\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">How exactly does one eat an Oreo? Oreo fans learned early on that the best way to eat this snack was to \u201ctwist, lick, and dunk\u201d their cookies. An Oreo advertisement began running on trolley cars in 1923 showing fans how to \u201ctwist\u201d and eat their Oreos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Oreo name also experienced subtle changes. Oreo, originally known as Oreo biscuit, was changed to Oreo sandwich in 1921. By 1937, after nearly 10 years of global recognition, Oreo sandwich was changed to Oreo cr\u00e8me sandwich. Eventually, the name simply became Oreo.<\/p>\n\n\n\n<h3 id=\"h-introducing-double-stuf-oreo\" class=\"wp-block-heading\"><strong>Introducing Double Stuf Oreo<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">By the 1970s, Oreo was a worldwide hit with snack fans and cookie enthusiasts. Little did anyone know; Oreo was just getting started! The company was preparing to introduce new types of cookies and flavors.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Oreo Double Stuf Sandwich Chocolate Cookie TV Commercial\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/APh4gh_3_KM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Double Stuf Oreos made their debut in 1974. Double Stuf lived up to its name, giving fans twice as much vanilla filling or the \u201cStuf Inside\u201d an Oreo. In the decades to come, Oreo would introduce several new cookies including these fan favorites:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oreo Minis in 1992.<\/li>\n\n\n\n<li>Golden Oreo, two golden vanilla flavored wafers that are an alternative to Oreo\u2019s chocolate wafers, in 2004.<\/li>\n\n\n\n<li>Oreo Thins, a thinner version of Oreo cookies in 2015,<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Couldn\u2019t get enough of Double Stuf? Oreo tripled the creme in 2013 with Mega Stuf Oreos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A long line of popular Oreo flavors started to launch in the 1990s, too. One of the brand\u2019s best-selling limited editions is the 1991 Halloween Oreo with orange-colored creme. This fan favorite always makes a return to snack shelves every October!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since the Halloween Oreo launch, other popular creme flavors have included lemon twist, s\u2019mores, and birthday cake, a special birthday cake-flavored creme filling with sprinkles, which celebrated Oreo\u2019s 100<sup>th<\/sup> birthday in 2012.<\/p>\n\n\n\n<h3 id=\"h-meet-middleman-oreo-s-short-lived-brand-mascot\" class=\"wp-block-heading\"><strong>Meet Middleman, Oreo\u2019s Short-Lived Brand Mascot<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/01\/oreo_middleman_mascot.jpeg\" alt=\"\" class=\"wp-image-14001\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Did Oreo have a brand mascot? Middleman made his debut in the 1970s as Oreo\u2019s blink-and-you-might-miss-it brief cookie brand mascot.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/01\/oreo_middleman.png\" alt=\"\" class=\"wp-image-14000\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Middleman is described as the \u201c<a href=\"https:\/\/www.facebook.com\/SUArtMuseum\/photos\/a.10150090409354278\/10160509771319278\/\" target=\"_blank\" rel=\"noreferrer noopener\">animated personification of an Oreo cookie\u2019s creamy center.\u201d<\/a> Middleman\u2019s commercials usually centered on the premise of Middleman getting phone calls about kids eating the centers of their Oreo cookies. The cookie mascot would visit kids and beg them \u201cplease don\u2019t fiddle with the Oreo middle!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Middleman insisted that kids should have a heart and not tear the cookies apart. However, the kids would make a good point. If you ate the middle first, you had two chocolate cookies to eat last!<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Oreo Cookies - &quot;Please Don&amp;apos;t Fiddle With the Oreo Middle!&quot; (Commercial, 1975)\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/Gbn13UptxeQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO-o-o-o-o-o-o-o!\u201d Middleman gets it!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The mascot\u2019s jingle then changes to reflect that it\u2019s okay to fiddle with the Oreo middle. By the 1980s, Oreo had retired Middleman but perhaps for Oreo\u2019s 120<sup>th<\/sup> birthday we might see the brand revive its cookie mascot!<\/p>\n\n\n\n<h3 id=\"h-oreo-at-110\" class=\"wp-block-heading\"><strong>Oreo at 110!<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/01\/Oreo_110_TV_still_2.png\" alt=\"\" class=\"wp-image-13999\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Today, Oreo cookies can be found in more than 100 countries. 40 billion cookies are produced each year. If you stacked these cookies together, you would have enough Oreos to circle the earth five times!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFor over a century, OREO has brought fun, playful experiences to fans and we will continue to do just that as we celebrate our 110th birthday,\u201d says Sydney Kranzmann, U.S. Brand Manager OREO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur celebration is inspired by the magical birthday moment that spans generations and cultures\u2026 when you close your eyes, blow out the candles, and make a wish. We are so excited to celebrate 110 years of Milk\u2019s Favorite Cookie by encouraging fans to embrace this birthday magic no matter their age and to never stop wishing \u2013 we\u2019ll even be granting some fan wishes through our special sweepstakes prizes!\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/01\/OREO-Chocolate-Confetti-Cake_Birthday-Pack.png\" alt=\"\" class=\"wp-image-13996\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Party with Oreo today! Pre-sale for the limited-edition Oreo Chocolate Confetti Cake Cookie is now underway on <a href=\"https:\/\/www.oreo.com\/oreo-110th-birthday-chocolate-confetti-cake\" target=\"_blank\" rel=\"noreferrer noopener\">Oreo.com<\/a>. This one-of-a-kind cookie, featuring rainbow sprinkles <em>in<\/em> and <em>on<\/em> the cookie, will be available in retailers nationwide on January 31, 2022.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/01\/Oreo_110_TV_still_1.png\" alt=\"\" class=\"wp-image-13998\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Keep your eyes peeled for a special Oreo TV commercial encouraging fans to never stop wishing. Visit <a href=\"https:\/\/www.110birthday.oreo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">110Birthday.Oreo.com<\/a> for details on an upcoming Oreo sweepstakes and find out how you can enter to win!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oreo, famously nicknamed Milk\u2019s Favorite Cookie, will officially become a supercentenarian on March 6, 2022. That\u2019s right: Oreo is celebrating its 110th birthday!<\/p>\n","protected":false},"author":26,"featured_media":19571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Oreo is Turning 110! | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/oreo-is-turning-110\/19570\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oreo is Turning 110!\" \/>\n<meta property=\"og:description\" content=\"Oreo, famously nicknamed Milk\u2019s Favorite Cookie, will officially become a supercentenarian on March 6, 2022. 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