{"id":19576,"date":"2022-01-10T19:33:00","date_gmt":"2022-01-11T00:33:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19576"},"modified":"2026-09-15T19:35:03","modified_gmt":"2026-09-15T23:35:03","slug":"pringles-will-address-age-old-snacking-problem-during-super-bowl-2022","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/pringles-will-address-age-old-snacking-problem-during-super-bowl-2022\/19576\/","title":{"rendered":"Pringles Will Address Age-Old Snacking Problem During Super Bowl 2022"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Contributor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With only a few weeks left before Super Bowl LVI kicks off on February 13, 2022, <a href=\"https:\/\/www.pringles.com\/us\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">Pringles<\/a> is confirming a fifth-year return as a Big Game advertiser. As a Big Game favorite, previous Pringles spots have taught fans <a href=\"https:\/\/popicon.life\/bill-hader-introduces-fans-flavor-stacking-pringles-first-super-bowl-ad\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to \u201cflavor stack\u201d<\/a> their Pringles chips and humorously snack like a pro.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/01\/Pringles_Big-Game.png\" alt=\"\" class=\"wp-image-13961\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Any hints for what to expect in this year\u2019s commercial? Pringles has a trick up its sleeve for 2022. This year, the snack brand plans to address an age-old snacking dilemma.<\/p>\n\n\n\n<h3 id=\"h-something-fun-and-completely-unique\" class=\"wp-block-heading\"><strong>\u201cSomething Fun and Completely Unique\u201d<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Few details can be let out of the can about the Pringles Game Day spot just yet. Gareth Maguire, Senior Director of Marketing for Pringles, promises there will be an unexpected twist.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/01\/Pringles-Big-Game-2022-Announcement.jpg\" alt=\"\" class=\"wp-image-13962\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe&#8217;re excited to kick off another year by bringing something fun and completely new to our dedicated Pringles fan base and Big Game viewers,&#8221; says Maguire. &#8220;Our fans will be both surprised and excited to see us address an age-old problem with a pretty delicious, and &#8216;worth it&#8217; risk during the most anticipated sporting event of the year.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This age-old snacking problem will be revealed in a :30 spot from <a href=\"https:\/\/www.grey.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Grey Group<\/a>. The Pringles\u2019 fully integrated ad campaign will also include PR, digital, and social media support.<\/p>\n\n\n\n<h3 id=\"h-our-pringles-game-day-prediction\" class=\"wp-block-heading\"><strong>Our Pringles Game Day Prediction<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/01\/Pringles-Emblem-2022-700x394-1.png\" alt=\"\" class=\"wp-image-13960\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Is it too early to make a prediction? We\u2019re hopeful that Mr. Pringle, the brand\u2019s beloved mascot, gets to play a significant role in addressing the delicious dilemma. Mr. P recently received a refreshed brand design in 2020, so what better way for the character to re-introduce himself with audiences?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So long as Mr. P doesn\u2019t pass away during the Big Game like <a href=\"https:\/\/popicon.life\/ripeanut-mr-peanut-heroically-sacrifices-life-for-friends-before-super-bowl-liv\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mr. Peanut famously did in 2020<\/a>, of course. (Fingers crossed fans don\u2019t have to see a #RIPringle hashtag trending on social!) Keep up with <a href=\"https:\/\/www.facebook.com\/PringlesUS\">Pringles<\/a>, and the brand\u2019s Super Bowl LVI plans, on <a href=\"https:\/\/www.facebook.com\/PringlesUS\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/Pringles\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, and <a href=\"https:\/\/www.instagram.com\/pringles\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With only a few weeks left before Super Bowl LVI kicks off on February 13, 2022, Pringles is confirming a fifth-year return as a Big Game advertiser. <\/p>\n","protected":false},"author":26,"featured_media":19577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pringles Will Address Age-Old Snacking Problem During Super Bowl 2022 | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/pringles-will-address-age-old-snacking-problem-during-super-bowl-2022\/19576\/\" \/>\n<meta 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