{"id":19582,"date":"2021-12-08T19:37:00","date_gmt":"2021-12-09T00:37:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19582"},"modified":"2026-09-15T19:39:12","modified_gmt":"2026-09-15T23:39:12","slug":"meet-prince-cheddward-the-cheez-it-bowls-first-ever-mascot","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/meet-prince-cheddward-the-cheez-it-bowls-first-ever-mascot\/19582\/","title":{"rendered":"Meet Prince Cheddward, the Cheez-It Bowl\u2019s First-Ever Mascot!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hold our beer cheese. A member of <em>royalty<\/em> is attending the 2021 Cheez-It Bowl on December 29th between Clemson University and Iowa State University.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PopIcon, as always, is sharing a sneak peek at this crowning achievement in <a href=\"https:\/\/www.cheezit.com\/en_US\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">Cheez-It<\/a> history. Presenting His Royal Cheezness\u2026 Prince Cheddward!<\/p>\n\n\n\n<h3 id=\"h-meet-prince-cheddward\" class=\"wp-block-heading\"><strong>Meet Prince Cheddward<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Over the last century, Cheez-It has celebrated its real cheese, and super crunchy, dynasty. Birthday celebrations are in order as the snack favorite enters its 100th year. This includes encouraging the competing teams of the Cheez-It Bowl to play like kings. It also means a proclamation is due for a mascot fit to carry on this legacy.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full wp-image-13886\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/12\/Cheez_It_Bowl_Mascot_Prince_Cheddward-scaled.jpeg\" alt=\"\" class=\"wp-image-13886\"\/><figcaption class=\"wp-element-caption\">Prince Cheddward is here to celebrate the cheesy, crunchy satisfaction of a century-long, 100% real cheese dynasty and encourage the competing teams to play like kings on December 29<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Enter Prince Cheddward, the orange-blooded heir to the Cheez-A-Lot throne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prince Cheddward\u2019s aesthetic is regal from his cheese-wheel head to his Swiss boot-clad toe. Instagram is teasing his <a href=\"https:\/\/www.instagram.com\/p\/CXL9IlNAKg4\/\" target=\"_blank\" rel=\"noreferrer noopener\">game day arrival<\/a> as one where Prince Cheddward will ride a horse into the football stadium.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His Royal Cheezness will truly make a statement, and not just because he\u2019s wearing a crown and carrying a scepter. Prince Cheddward is the Cheez-It Bowl\u2019s first-ever mascot and part of a line-up of iconic college football characters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prince Cheddward brings more to the Cheez-It Bowl than his majestic presence. He\u2019s just as excited about bowl game season as everyone else and will be enthusiastically cheering on the teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We kicked off our 100th year with a Cheez-Itennial cake and knew we had to keep the party going until the very end,&#8221; says&nbsp;Erin Storm, Brand Senior Director for&nbsp;Cheez-It.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Over the past three years, the&nbsp;Cheez-It&nbsp;Bowl has seen unbeatable action, towering&nbsp;Cheez-It&nbsp;Box seats, and end zones packed with animatronic cheese wheel fans. This year calls for the royal treatment. Prince Cheddward takes team spirit to the next level, and we can&#8217;t wait for him to help bring fans into the fun of the cheesiest bowl game of the season.&#8221;<\/p>\n\n\n\n<h3 id=\"h-where-can-i-watch-the-cheez-it-bowl\" class=\"wp-block-heading\"><strong>Where Can I Watch the Cheez-It Bowl?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Grab your favorite Cheez-It snacks and get ready for game day fun! You can watch the <a href=\"https:\/\/cheezitbowl.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cheez-It Bowl<\/a> on December 29th at 5:45 PM EST on ESPN. Check out Prince Cheddward\u2019s stadium debut and cheer along your favorite teams with the Cheez-It Bowl\u2019s first-ever mascot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t forget to follow along on social media! Give Prince Cheddward a regal wave \u2014 er, tweet or like \u2014 on Cheez-It\u2019s <a href=\"http:\/\/facebook.com\/CheezIt\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/cheezit\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, and <a href=\"https:\/\/www.instagram.com\/cheezit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> accounts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hold our beer cheese. A member of royalty is attending the 2021 Cheez-It Bowl on December 29th between Clemson University and Iowa State University.<\/p>\n","protected":false},"author":26,"featured_media":19583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meet Prince Cheddward, the Cheez-It Bowl\u2019s First-Ever Mascot! | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/meet-prince-cheddward-the-cheez-it-bowls-first-ever-mascot\/19582\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet Prince Cheddward, the Cheez-It Bowl\u2019s First-Ever Mascot!\" \/>\n<meta property=\"og:description\" content=\"Hold our beer cheese. 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