{"id":19585,"date":"2021-12-02T19:39:00","date_gmt":"2021-12-03T00:39:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19585"},"modified":"2026-09-15T19:41:38","modified_gmt":"2026-09-15T23:41:38","slug":"mr-peanut-reginald-veljohnson-get-retro-in-celebrating-a-nutty-holiday","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/mr-peanut-reginald-veljohnson-get-retro-in-celebrating-a-nutty-holiday\/19585\/","title":{"rendered":"Mr. Peanut, Reginald VelJohnson Get Retro in Celebrating \u201cA Nutty Holiday\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor, Contributor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re all feeling a bit nutstalgic this holiday season. After a year apart from loved ones, <a href=\"https:\/\/www.planters.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PLANTERS<\/a> icon Mr. Peanut is teaming up with actor Reginald VelJohnson to shellebrate safe reunions with family and friends.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/12\/Nutstalgia-Box.png\" alt=\"\" class=\"wp-image-13865\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">But these aren\u2019t your typical reunions and it\u2019s not the usual holiday season. This year, PLANTERS is debuting a music video that takes everyone a step back in time to the 1980s for \u201cA Nutty Holiday.\u201d<\/p>\n\n\n\n<h3 id=\"h-a-nutty-holiday\" class=\"wp-block-heading\"><strong>A Nutty Holiday<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/12\/vertical_Planters-Nutstalgia-Box.png\" alt=\"\" class=\"wp-image-13868\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The music video for \u201cA Nutty Holiday\u201d takes us back in time to an era where loved ones gathered, in their best shoulder pads, sweaters, and feathered bangs, together for the holidays.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fads may change over the years, as VelJohnson sings about how families used to sit around the TV to watch a yule log and made mix tapes instead of texting one another. What hasn\u2019t changed? That great feeling of being together with the people you love \u2014 and enjoying tasty PLANTERS nuts. (After all, fancy nuts are always front and center at any holiday get together!)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI\u2019m excited to team up with the PLANTERS brand to create the new music video, \u2018A Nutty Holiday,\u2019 to kick off the holiday celebrations,\u201d said VelJohnson.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/12\/Reggie-with-Nutstalgia-Box.png\" alt=\"\" class=\"wp-image-13867\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe video was a lot of fun to make and brought up a lot of memories of how I\u2019ve celebrated the holidays throughout the years. No matter how nutty things got, my family and I always came together to celebrate around great nuts. After all, it\u2019s those around you who make the season special.\u201d<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"A Nutty Holiday\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/A8bvjdKqMhE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hey, where\u2019s Mr. Peanut in this video anyway? Watch for Mr. P Easter eggs including a retro Christmas tree ornament and his grooving moves on a gift box.<\/p>\n\n\n\n<h3 id=\"h-a-nutstalgia-gift-box-giveaway\" class=\"wp-block-heading\"><strong>A Nutstalgia Gift Box Giveaway!<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/12\/Nutstalgia-box-stacked.png\" alt=\"\" class=\"wp-image-13866\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The shellebrations aren\u2019t stopping with this music video! Now through December 31st, fans can enter for a chance to win a Planters nutstalgia gift box. Limited-edition holiday boxes include retro Planters brand swag, classic board games, a Bluetooth cassette boombox, and a classic movie on DVD. (If you don\u2019t have a DVD player or know what a DVD is, don\u2019t worry. A code is also included that allows fans to download the movie.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visit <a href=\"https:\/\/www.nutstalgia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">NUTstalgia.com<\/a> and enter now for a chance to win fun retro finds for you and the whole family.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re all feeling a bit nutstalgic this holiday season.<\/p>\n","protected":false},"author":26,"featured_media":19586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - 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