{"id":19591,"date":"2021-11-22T19:44:00","date_gmt":"2021-11-23T00:44:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19591"},"modified":"2026-09-15T19:45:36","modified_gmt":"2026-09-15T23:45:36","slug":"aldi-uks-christmas-advert-debuts-kevin-the-carrot-helps-ebanana-scrooge-discover-the-holiday-spirit","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/aldi-uks-christmas-advert-debuts-kevin-the-carrot-helps-ebanana-scrooge-discover-the-holiday-spirit\/19591\/","title":{"rendered":"Aldi UK\u2019s Christmas Advert Debuts: Kevin the Carrot Helps Ebanana Scrooge Discover the Holiday Spirit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor, Contributor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recently, it appeared that Aldi UK\u2019s chipper Kevin the Carrot may have retired for the 2021 holiday season. In his place was <a href=\"https:\/\/popicon.life\/kevin-carrot-aldi-uk-ebanana-scrooge\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ebanana Scrooge<\/a>, a disgruntled banana determined to begin a new holiday tradition where carrots are replaced with bananas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How can we possibly have Christmas with Kevin? In a play on the timeless classic \u201cA Christmas Carol,\u201d Aldi UK debuts a new Christmas chapter with Kevin in the \u201cA Christmas Carrot\u201d advert. (Written by none other than Charles Chickens, of course.)<\/p>\n\n\n\n<h3 id=\"h-a-christmas-carrot\" class=\"wp-block-heading\"><strong>\u201cA Christmas Carrot\u201d<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA Christmas Carrot\u201d brings audiences back to Dickensian days. Ebanana Scrooge is described as \u201ca banana stuck in his ways.\u201d He scowls at the young tomatoes, including Tiny Tom, building snowmen. He even uses his cane to knock down their snowmen! As Ebanana approaches his home, he continues to mutters his distain for the season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suddenly, Ebanana\u2019s door handle magically transforms into the visage of a small carrot. It\u2019s Kevin! He gently, but firmly, reminds Ebanana that this is not the spirit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Panicked, Ebanana darts inside his home. A restless night\u2019s sleep reminds audiences the reason why Ebanana hates Christmas so much. Many years ago, he stayed up all night to meet Santa Claus. But Ebanana was paired with a tart on the same plate meant for Santa. Kris Kringle chose the sweet treat, forgetting all about Ebanana.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/11\/aldi_UK_kevin_ebanana.jpeg\" alt=\"\" class=\"wp-image-13812\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ebanana is startled awake by the Spirit of Christmas \u2014 it\u2019s <a href=\"https:\/\/www.aldi.co.uk\/kevin\" target=\"_blank\" rel=\"noreferrer noopener\">Kevin the Carrot<\/a>! He appears before Ebanana in a nightgown, nightcap, and full beard. Kevin immediately whisks Ebanana out the window and back into the town to learn about the magic of Christmas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the pair fly through the air, Kevin reminds Ebanana that Christmas is a time of \u201cpeas and goodwill.\u201d Kevin points out members of their community, like Marcus Radishford (voiced by England footballer Marcus Rashford), who have always helped those in need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more Ebanana soars through the skies, the more he is able to see Christmas through Kevin\u2019s eyes. He glimpses a delicious holiday feast and learns it\u2019s okay not to make every meal exclusively about bananas. Ebanana also sees all the snowmen he destroyed and realizes his behavior has brought so much sadness to the town.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Aldi Christmas Advert 2021 | Will Ebanana Scrooge discover his Christmas spirit?\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/MIL8Kl-r0bo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Upon waking up the next morning, Ebanana has a change of heart. He arrives to Kevin\u2019s home with a freshly baked cake for the whole family. (It\u2019s for \u201cpudding up with me.\u201d)<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/11\/ebanana_scrooge-scaled.jpeg\" alt=\"\" class=\"wp-image-13814\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ebanana rebuilds the snowmen he knocked down, much to the delight of Tiny Tom, and brings Yuletide joy back to the town again. The advert closes with a narrator saying that the moral of the story is for you to be happy, you need to be kind.<\/p>\n\n\n\n<h3 id=\"h-aldi-uk-s-partnership-with-neighbourly\" class=\"wp-block-heading\"><strong>Aldi UK\u2019s Partnership with Neighbourly<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Watch closely at the end of the spot. You\u2019ll notice a short blurb from Aldi UK stating that the grocery chain is donating 1.8 million meals to families in need this Christmas. <a href=\"https:\/\/www.neighbourly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Neighbourly<\/a> links businesses to charitable organizations in local UK communities. Aldi UK will be donating its surplus food to support these local causes.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/11\/kevin_carrot_family.png\" alt=\"\" class=\"wp-image-13815\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re delighted to be supporting Aldi in their year-round food redistribution program and in their commitment to donate 1.8 million meals this Christmas,\u201d says Steve Butterworth, CEO of Neighbourly. \u201cThese donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marcus Rashford has also spent the past 18 months waging a high-profile campaign to increase the support made available to vulnerable children. Rashford has gone on record to share his own story of an <a href=\"https:\/\/www.bbc.co.uk\/sport\/football\/55338104\" target=\"_blank\" rel=\"noreferrer noopener\">impoverished childhood<\/a> and relying on local food banks for Christmas dinner with his family.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/11\/ebanana_aldi.png\" alt=\"\" class=\"wp-image-13816\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFor many children in situations like mine growing up, there is very little expectation around this time of year; add the impact of the pandemic and the very least they deserve is a Christmas dinner,\u201d Rashford says. \u201cIt is with that in mind that I\u2019m delighted to lend my support to the Aldi campaign.\u201d<\/p>\n\n\n\n<h3 id=\"h-six-years-of-kevin-the-carrot\" class=\"wp-block-heading\"><strong>Six Years of Kevin the Carrot!<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">2021 marks the sixth year Kevin the Carrot has been featured in Aldi UK holiday adverts. According to Sean McGinty, Marketing Director at Aldi UK, the fan favorite is likely here to stay for many holidays ahead.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/11\/a_christmas_carrot-scaled.jpeg\" alt=\"\" class=\"wp-image-13813\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt wouldn\u2019t be a festive season without Kevin the Carrot on our TV screens,\u201d McGinty says. \u201cWe\u2019re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet. We hope our campaign will remind everyone of the true meaning of Christmas.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, it appeared that Aldi UK\u2019s chipper Kevin the Carrot may have retired for the 2021 holiday season. In his place was Ebanana Scrooge, a disgruntled banana determined to begin a new holiday tradition where carrots are replaced with bananas.<\/p>\n","protected":false},"author":26,"featured_media":19592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aldi UK\u2019s Christmas Advert Debuts: Kevin the Carrot Helps Ebanana Scrooge Discover the Holiday Spirit | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/aldi-uks-christmas-advert-debuts-kevin-the-carrot-helps-ebanana-scrooge-discover-the-holiday-spirit\/19591\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aldi UK\u2019s Christmas Advert Debuts: Kevin the Carrot Helps Ebanana Scrooge Discover the Holiday Spirit\" \/>\n<meta property=\"og:description\" content=\"Recently, it appeared that Aldi UK\u2019s chipper Kevin the Carrot may have retired for the 2021 holiday season. 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