{"id":19594,"date":"2021-11-22T19:45:00","date_gmt":"2021-11-23T00:45:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19594"},"modified":"2026-09-15T19:47:28","modified_gmt":"2026-09-15T23:47:28","slug":"5-fun-facts-about-snuggle-bear","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/5-fun-facts-about-snuggle-bear\/19594\/","title":{"rendered":"5 Fun Facts About Snuggle Bear"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Contributor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1986 marked the birth of one of advertising\u2019s most cuddly, and snuggly, brand mascots: Snuggle Bear!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/11\/snuggle_bear_FB.png\" alt=\"\" class=\"wp-image-13807\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Snuggle Bear represents the <a href=\"https:\/\/www.snuggle.com\/\">Snuggle<\/a> brand with products including fabric softeners, dryer sheets, scent boosters, and more must-haves in the laundry room. The launch of Snuggle liquid fabric softener in 1983 led the brand, currently owned by the Henkel Corporation, to create a teddy bear mascot.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"[broken] Snuggle Fabric Softener (Commercial, 1984)\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/9e_NBKqAKqw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This \u201cmagical spokesbear\u201d would curl up in fresh, fluffy towels in commercials. In these spots he would proudly share that his brand of snuggly softness is the less expensive alternative to fabric softeners. Since his inception, the Snuggle Bear has acted as a snuggly best friend to be there for you and your family and bring everyone plenty of comfort.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What else don\u2019t we know about Snuggle Bear? Here are five fun facts about the cuddly cute character.<\/p>\n\n\n\n<h3 id=\"h-1-kermit-love-created-snuggle-bear\" class=\"wp-block-heading\"><strong>1. Kermit Love created Snuggle Bear.<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"Snuggle Audition 2000s Funny Commercial (2002)\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/W1MimAGKhPw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re a fan of <em>The Muppets<\/em>, you\u2019ll be pleased to hear that the Snuggle Bear has ties to these characters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Snuggle Bear was created by puppeteer Kermit Love. Love was best known for his work with The Jim Henson Company, the same puppetry company that created the Muppets.<\/p>\n\n\n\n<h3 id=\"h-2-snuggle-bear-is-still-a-puppet\" class=\"wp-block-heading\"><strong>2. Snuggle Bear is still a puppet.<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/11\/snuggle_bear_2.png\" alt=\"\" class=\"wp-image-13806\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The original Snuggle Bear made his debut as a puppet. While times have changed significantly since his commercial debut, Snuggle Bear is still a puppet in U.S. commercials. With the help of modern digital technology, he has a slightly more realistic appearance \u2014 no strings!<\/p>\n\n\n\n<h3 id=\"h-3-who-voices-snuggle-bear\" class=\"wp-block-heading\"><strong>3. Who voices Snuggle Bear?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Previously, the voice of Snuggle Bear was done by voiceover actress, Corinne Orr. You can hear her work in popular TV series like <em>Speed Racer<\/em> and <em>PB&amp;J Otter<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/11\/snuggle_bear.png\" alt=\"\" class=\"wp-image-13805\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Who voices Snuggle Bear now? Shh \u2014 Snuggle will never tell. The voice of The Bear continues to evolve to appeal to modern consumers, but only The Bear knows the identity of the voiceover.<\/p>\n\n\n\n<h3 id=\"h-4-he-s-a-member-of-the-madison-avenue-walk-of-fame\" class=\"wp-block-heading\"><strong>4. He\u2019s a member of the Madison Avenue Walk of Fame!<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In 2014, Snuggle Bear joined The United States Forest Service\u2019s own Smokey Bear and the Morton Salt Girl to be inducted into Advertising Week\u2019s Madison Avenue Walk of Fame. What a great group of winners for 2014!<\/p>\n\n\n\n<h3 id=\"h-5-the-snuggle-bear-represents-more-than-clothing-softness\" class=\"wp-block-heading\"><strong>5. The Snuggle Bear represents more than clothing softness.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Initially, the Snuggle Bear was born to represent softness in your favorite clothing. Today, the character represents protecting your clothes and providing comfort whenever needed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Bear will always be light, friendly, and encouraging. Today, Snuggle Bear represents the small gestures of care that help all kinds of families find their sense of comfort. In 2021, Snuggle Bear inaugurated a book club to share monthly picks that families can enjoy together. Snuggle Bear believes in the power of comfort and the everyday acts of care that can help the ones we call our own find their sense of comfort. The Snuggle brand is a partner with retail customers to support causes that contribute to the greater good, like Walgreens\u2019 Red Nose Day and the Dollar General Yellow Glasses program.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Snuggle Exhilarations - Snuggle Bear Goes Viral :30\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/arbHkQM6KDA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Snuggle Bear is also an active user of <a href=\"https:\/\/www.facebook.com\/Snuggle\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/Snuggle_Bear\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/snuggle_bear\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, and <a href=\"https:\/\/www.tiktok.com\/@snuggle_bear\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>. Follow him on the platforms and join in the fun!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1986 marked the birth of one of advertising\u2019s most cuddly, and snuggly, brand mascots: Snuggle Bear!<\/p>\n","protected":false},"author":26,"featured_media":19595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Fun Facts About Snuggle Bear | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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