{"id":19609,"date":"2021-10-26T19:57:00","date_gmt":"2021-10-26T23:57:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19609"},"modified":"2026-09-15T19:59:16","modified_gmt":"2026-09-15T23:59:16","slug":"betty-crocker-celebrates-centenarian-birthday","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/betty-crocker-celebrates-centenarian-birthday\/19609\/","title":{"rendered":"Betty Crocker Celebrates Centenarian Birthday"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Contributor<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">American icon <a href=\"https:\/\/www.bettycrocker.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Betty Crocker<\/a> officially became a centenarian on October 21, 2021. For 100 years, Betty Crocker products have been a staple for family food traditions such as cooking and baking. Now, fans are celebrating her birthday and getting their first chance to become part of Betty history.<\/p>\n\n\n\n<h3 id=\"h-the-birth-of-betty-crocker\" class=\"wp-block-heading\"><strong>The Birth of Betty Crocker<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In 1921, General Mills\u2019 Gold Medal Flour ran a special promotion for consumers. Those that entered had the chance to win a pincushion that resembled a sack of flour if they were able to complete a jigsaw puzzle of a milling scene.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/10\/Betty-Crocker-First-Portait_-1936.jpg\" alt=\"\" class=\"wp-image-13718\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As thousands of entries poured in at flour milling company the Washburn Crosby Company, the company decided to create a fictional, female personality named \u201cBetty Crocker\u201d to <a href=\"https:\/\/popicon.life\/mascots-home-baking-covid\/\" target=\"_blank\" rel=\"noreferrer noopener\">answer baking inquiries from consumers<\/a>. The name \u201cCrocker\u201d paid tribute to William G. Crocker, the retired director of the Washburn Crosby Company. Meanwhile, the name \u201cBetty\u201d was chosen because it sounded pleasant.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/10\/Betty-Portraits-.png\" alt=\"\" class=\"wp-image-13720\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">What about Betty\u2019s signature? Female employees submitted handwritten Betty Crocker signatures. The most well-known signature is still spotted in the Betty Crocker red spoon logo.<\/p>\n\n\n\n<h3 id=\"h-baking-through-challenging-times\" class=\"wp-block-heading\"><strong>Baking Through Challenging Times<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Betty Crocker quickly grew in popularity over the 1930s and 1940s. A portrait of her likeness was commissioned in 1936. The original Betty Crocker was drawn by <a href=\"https:\/\/www.bettycrocker.com\/menus-holidays-parties\/mhplibrary\/parties-and-get-togethers\/vintage-betty\/the-betty-crocker-portraits\" target=\"_blank\" rel=\"noreferrer noopener\">Neysa McMein<\/a>, who blended the features of several Home Service Department members into a motherly image dressed in her iconic red wardrobe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By 1945, Betty had become the go-to baking and cooking resource for households across the country. She also became the second most recognizable woman in the United States after former First Lady Eleanor Roosevelt.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/10\/Betty-Crocker-Whats-Your-Score-Ad-_1951.png\" alt=\"\" class=\"wp-image-13722\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Betty steadfastly worked to inspire and teach home bakers throughout challenging times in U.S. history. During the Great Depression, Betty Crocker created free booklets that included cost-cutting solutions for cooking. In 1945, the U.S. Office of War Information requested that Betty Crocker become the personality for a radio program called \u201cOur Nation\u2019s Rations.\u201d This program helped home bakers to make the most of rationed foods during WWII. 1956 saw the debut of \u201cTalking Recipes\u201d \u2014 records with voice instructions for recipes developed for blind bakers and cooks before many could read Braille.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amid the ongoing COVID-19 pandemic, Betty Crocker continues to provide a helping hand \u2014 and signature red spoon \u2014 to bakers everywhere. <a href=\"https:\/\/www.bettycrocker.com\/how-to\/ask-betty\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cAsk Betty!\u201d<\/a> is a dedicated feature on the Betty Crocker website where anyone can submit cooking or baking questions and get answers.<\/p>\n\n\n\n<h3 id=\"h-callmebettycrocker-recipe-contest\" class=\"wp-block-heading\"><strong>#CallMeBettyCrocker Recipe Contest<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/10\/Betty-Crocker-100-Customized-Box-Mock-Up-scaled.jpg\" alt=\"\" class=\"wp-image-13717\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Calling all culinary enthusiasts! Now through December 31, cooking and baking fans may visit <a href=\"https:\/\/www.callmebettycrocker.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">callmebettycrocker.com<\/a> and submit a recipe for the chance to win their very own Betty Crocker packaging featuring your unique recipe on the package.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are a few rules for submission. The recipe submitted must include at least one eligible Betty Crocker product. Entrants will also be asked to share the story behind the recipe and how it\u2019s used for celebrations for the chance to have the recipe featured on a custom Betty Crocker package or win a Betty Crocker prize pack.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The #CallMeBettyCrocker recipe and story submissions will be judged on creativity, connection to the contest theme of traditions and celebrations, and visual appeal. Winners will be selected and notified in January 2022. Grand prize #CallMeBettyCrocker recipe winners will receive their own custom Betty Crocker packaging that features their recipe and celebrates the brand\u2019s 100-year legacy. Best of luck to everyone that enters \u2014 we\u2019re excited to see the winners!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>American icon Betty Crocker officially became a centenarian on October 21, 2021.<\/p>\n","protected":false},"author":26,"featured_media":19610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Betty Crocker Celebrates Centenarian Birthday | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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