{"id":19615,"date":"2021-10-18T20:01:00","date_gmt":"2021-10-19T00:01:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19615"},"modified":"2026-09-15T20:03:35","modified_gmt":"2026-09-16T00:03:35","slug":"introducing-the-2021-madison-avenue-walk-of-fame-winners-2","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/introducing-the-2021-madison-avenue-walk-of-fame-winners-2\/19615\/","title":{"rendered":"Introducing the 2021 Madison Avenue Walk of Fame Winners!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor, Contributor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since 2004, Advertising Week has been celebrating the most treasured of icons in the advertising landscape: brand mascots. Two new characters and slogans are awarded a high-coveted spot on our <a href=\"https:\/\/advertisingweek.com\/event\/awnewyork2021-walkoffame\/\" target=\"_blank\" rel=\"noreferrer noopener\">Madison Avenue Walk of Fame<\/a> in 2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The lineup of 2021\u2019s brand mascot nominees included beloved favorites, like BUSH\u2019S Beans Duke the Dog and the Green Giant. Former retired icons making waves for their 2021 comebacks, like Microsoft\u2019s Clippy and The Noid from Domino\u2019s, also received nominations. And fresh faces, like the Vineyard Vines\u2019 Smiling Whale and ARCO\u2019s Hanna, were inducted for the first time this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Slogan nominees similarly nodded to a changing, hybrid world amid the ongoing COVID-19 pandemic, with nominated taglines ranging from those associated with pharmaceutical corporations to video-sharing social networking platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Who won? We\u2019re eager to share the winners!<\/p>\n\n\n\n<h3 id=\"h-the-winning-mascots\" class=\"wp-block-heading\"><strong>The Winning Mascots<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/10\/limu_emu_doug_clippy.png\" alt=\"\" class=\"wp-image-13696\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And the winners of the 2021 Madison Avenue Walk of Fame are\u2026 Liberty Mutual\u2019s LiMu Emu &amp; Doug and Microsoft\u2019s Clippy!<\/p>\n\n\n\n<h3 id=\"h-2021-s-madison-avenue-walk-of-fame-winners-liberty-mutual-s-limu-emu-amp-doug-and-microsoft-s-clippy\" class=\"wp-block-heading\"><strong>2021\u2019s Madison Avenue Walk of Fame Winners: Liberty Mutual\u2019s LiMu Emu &amp; Doug and Microsoft\u2019s Clippy!<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/07\/169LM.jpg\" alt=\"\" class=\"wp-image-13420\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Liberty Mutual first entered the brand mascot space in 2019. Their spokescharacters were <a href=\"https:\/\/popicon.life\/limu-emu-doug-liberty-mutual-spokescharacters\/\" target=\"_blank\" rel=\"noreferrer noopener\">LiMu Emu &amp; Doug<\/a>, a twist on classic buddy cop duos. LiMu Emu &amp; Doug were on a mission to stop unsuspecting people from overpaying for insurance coverage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It has only been a few years since this duo made their debut, but they\u2019ve been hits with audiences since day one. Consumers are huge fans of these spokescharacters \u2014 so much so that they even dress up as the characters for Halloween! LiMu Emu &amp; Doug are also part of the pop culture lexicon, receiving shout outs on TV shows like <em>Jeopardy!<\/em> And <em>Saturday Night Live<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/07\/clippy.jpeg\" alt=\"\" class=\"wp-image-13384\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Clippy, officially named Clippit, is the enthusiastic <a href=\"https:\/\/popicon.life\/microsoft-clippy-emoji\/\" target=\"_blank\" rel=\"noreferrer noopener\">paperclip assistant<\/a> in Microsoft\u2019s Office Suite. The character first debuted in Microsoft Office 97 and experienced an extreme amount of turbulence than your typical brand mascot. Many Microsoft Office users disliked Clippy and media outlets criticized the character\u2019s design. By 2007, Clippy was gone from Office 2007\u2019s suite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, underground Clippy fans refused to give up on the perky character. Clippy made a brief return in 2019 as a sticker for Microsoft Teams chat software. In 2021, Microsoft tweeted that if a photo of Clippy received 20k likes the company would replace the paperclip emoji in Microsoft 365 with a Clippy emoji. The tweet went viral and just like that, Clippy is rebooted \u2014 as an emoji! \u2014 for today\u2019s audiences.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/10\/mawof_winners_2021.jpeg\" alt=\"\" class=\"wp-image-13695\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We love this combination of new spokescharacters and rebooted icons as this year\u2019s Madison Avenue Walk of Fame winners. Congratulations, LiMu Emu &amp; Doug and Clippy!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Winning slogans for the 2021 Madison Avenue Walk of Fame included \u201cRebuild the world\u201d by LEGO and \u201cNeither snow not rain nor heat nor gloom of night stays these couriers from the <\/em><em>swift completion of their appointed rounds\u201d by the United States Postal Service.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since 2004, Advertising Week has been celebrating the most treasured of icons in the advertising landscape: brand mascots. Two new characters and slogans are awarded a high-coveted spot on our Madison Avenue Walk of Fame in 2021.<\/p>\n","protected":false},"author":26,"featured_media":19616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Introducing the 2021 Madison Avenue Walk of Fame Winners! | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/introducing-the-2021-madison-avenue-walk-of-fame-winners-2\/19615\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing the 2021 Madison Avenue Walk of Fame Winners!\" \/>\n<meta property=\"og:description\" content=\"Since 2004, Advertising Week has been celebrating the most treasured of icons in the advertising landscape: brand mascots. 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