{"id":19639,"date":"2021-08-06T20:18:00","date_gmt":"2021-08-07T00:18:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19639"},"modified":"2026-09-15T20:19:49","modified_gmt":"2026-09-16T00:19:49","slug":"miss-chiquita-returns-to-banana-labels-in-a-yellow-story","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/miss-chiquita-returns-to-banana-labels-in-a-yellow-story\/19639\/","title":{"rendered":"Miss Chiquita Returns to Banana Labels in \u201cA Yellow Story\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor, Contributor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember when Miss Chiquita, the first lady of fruit, <a href=\"https:\/\/popicon.life\/miss-chiquita-social-distancing\/\" target=\"_blank\" rel=\"noreferrer noopener\">disappeared from the Chiquita brand logo<\/a> in March 2020? The iconic face of <a href=\"https:\/\/www.chiquita.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chiquita<\/a> took a short break to encourage people around the world to practice social distancing and stay safe at home amid the COVID-19 pandemic.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/08\/yellow_story_1.png\" alt=\"\" class=\"wp-image-13443\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As more people get vaccinated and the world starts to slowly reopen, fans might notice that Miss Chiquita has made a quiet return to Chiquita bananas in a new digital and social campaign \u201cA Yellow Story.\u201d<\/p>\n\n\n\n<h3 id=\"h-why-yellow\" class=\"wp-block-heading\"><strong>Why Yellow?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Why focus on the color yellow for \u201cA Yellow Story\u201d anyway? The answer is multifaceted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the Pantone 2021 colors of the year is \u201cIlluminating,\u201d a soft shade of yellow. This color seeks to convey a message of hopefulness to audiences. Yellow has also been long associated with happiness, optimism, creativity, and sunshine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This color is also acting as <a href=\"https:\/\/www.chiquita.com\/the-chiquita-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chiquita\u2019s brand ambassador<\/a>. When we think of yellow, we can\u2019t help but envision ripe bananas! Seeing a bright yellow Chiquita banana is a sign that you\u2019re about to enjoy the best tasting, highest quality banana on the market. And enjoying a Chiquita banana means getting in plenty of fiber and potassium that keeps you happy and healthy in your everyday life.<\/p>\n\n\n\n<h3 id=\"h-a-yellow-story\" class=\"wp-block-heading\"><strong>\u201cA Yellow Story\u201d<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA Yellow Story\u201d introduces audiences to Linda, a little girl who adores all things yellow. Linda\u2019s world is full of yellow delights: yellow flowers, fish, balloons, and the sun.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/_PWu2XLzgf0\">https:\/\/youtu.be\/_PWu2XLzgf0<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why does Linda love the color yellow so much? As viewers learn watching the campaign, yellow is a joyful and brilliant color.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also makes life better. Through the eyes of a child, we watch as Linda\u2019s family comes together gathers to enjoy Chiquita bananas as part of their healthy, balanced breakfast and as a family. See the ripe bunch of bananas in the center of the table. Notice slices of bananas topping pancakes and a loaf of delicious banana bread being passed around.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch closely as Linda presents bananas to her family members. You\u2019ll see <a href=\"https:\/\/popicon.life\/celebrating-75-years-with-chiquitas-miss-chiquita\/\" target=\"_blank\" rel=\"noreferrer noopener\">Miss Chiquita is back<\/a> on the brand\u2019s blue sticker. Listen in and you\u2019ll hear a remix of her famous jingle playing in the background.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/08\/yellow_story_2.png\" alt=\"\" class=\"wp-image-13444\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The commercial closes with Linda posing for a photo against her banana wallpaper covered bedroom. Chiquita also pipes in that \u201cit\u2019s natural to be good.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAt Chiquita, we recognize that our iconic Blue Sticker and bright yellow bananas not only provide a great tasting snack and source of nutrition for consumers, but also a sense of tradition and nostalgia for those who have enjoyed our bananas throughout various stages of life,\u201d said Jamie Postell, Chiquita\u2019s Vice President of Sales for North America.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe hope that this new video sparks joy among banana lovers and inspires our fans and families to find new ways to make sweet memories this summer and beyond, with our flavorful yellow bananas.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember when Miss Chiquita, the first lady of fruit, disappeared from the Chiquita brand logo in March 2020? <\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19639","post","type-post","status-publish","format-standard","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Miss Chiquita Returns to Banana Labels in \u201cA Yellow Story\u201d | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/miss-chiquita-returns-to-banana-labels-in-a-yellow-story\/19639\/\" \/>\n<meta property=\"og:locale\" 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