{"id":19645,"date":"2021-07-20T20:22:00","date_gmt":"2021-07-21T00:22:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19645"},"modified":"2026-09-15T20:23:56","modified_gmt":"2026-09-16T00:23:56","slug":"microsofts-clippy-makes-a-comeback-as-an-emoji","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/microsofts-clippy-makes-a-comeback-as-an-emoji\/19645\/","title":{"rendered":"Microsoft\u2019s Clippy Makes a Comeback as an Emoji"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember Clippy \u2014 or more formally Clippit, the enthusiastic paperclip assistant in Microsoft\u2019s Office Suite? On July 14, 2021, Microsoft tweeted that if a <a href=\"https:\/\/twitter.com\/Microsoft\/status\/1415370520888061955\" target=\"_blank\" rel=\"noreferrer noopener\">photo of Clippy received 20k likes<\/a> the company would replace the paperclip emoji in Microsoft 365 with Clippy\u2019s likeness.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/07\/clippy.jpeg\" alt=\"\" class=\"wp-image-13384\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To date, the tweet has received more than 171k likes. It\u2019s official: Clippy is receiving the emoji treatment! (Shout out to every generation fueled on a love for nostalgia that helped make this possible.)<\/p>\n\n\n\n<h3 id=\"h-who-s-clippy\" class=\"wp-block-heading\"><strong>Who\u2019s Clippy?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once upon a time, there was a software program called Microsoft Office for Windows. This program was available in Versions 97 to 2003.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Illustrator <a href=\"https:\/\/www.kevanatteberry.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kevan J. Atteberry<\/a> created Clippit, later nicknamed Clippy, as the default Office Assistant in Office 97. Clippy has bushy eyebrows, big, kind eyes, and a grin made possible by its steel wire bent into a looping shape. Atteberry notes on his website that the paperclip helper \u201cstill annoys millions of people every day.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/07\/clippy_97.jpeg\" alt=\"\" class=\"wp-image-13385\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">See, Clippy was notorious for popping up on the screen while you were in certain programs like Microsoft Word. The character, often sitting atop a sheet of notebook paper, would identify the task you were doing through its intelligent user interface. Then, Clippy would ask if you needed help. Because, y\u2019know, Clippy\u2019s job is to be an assistant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You could choose one of the help options available. Or you could pick the option not to seek Clippy\u2019s help, and the paperclip would disappear unless called upon again.<\/p>\n\n\n\n<h3 id=\"h-unpopularity-and-fan-resurgence\" class=\"wp-block-heading\"><strong>Unpopularity and Fan Resurgence<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Clippy wasn\u2019t the only Office Assistant. Other Assistants included a magician named Merlin and a grinning red ball known as The Dot that offered aid to those in need. However, Clippy is often best remembered due to the character\u2019s unpopularity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users of Microsoft Office for Windows expressed dislike and annoyance of Clippy. Major media outlets like <em><a href=\"http:\/\/content.time.com\/time\/specials\/packages\/article\/0,28804,1991915_1991909_1991755,00.html\" target=\"_blank\" rel=\"noreferrer noopener\">Time<\/a><\/em> criticized the character\u2019s design. Even high-ranking employees at Microsoft seemed embarrassed by their own quasi brand mascot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clippit received a new redesign for Office 2000, but by then it was too late. The feature was turned off in Office XP and the character removed from Office 2007\u2019s debut.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/07\/ClippyScreenshot.png\" alt=\"\" class=\"wp-image-13388\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the character\u2019s short shelf life, diehard Clippy fans were determined to get the little guy his gig back at Microsoft. In 2019, Microsoft introduced an animated pack of stickers for Microsoft Teams chat software. These stickers included Clippy in various poses including happily greeting others and sipping coffee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, within a day the stickers starring Clippy were killed off by Microsoft. A petition immediately began to circulate to bring back the Clippy sticker messaging pack in the <a href=\"https:\/\/microsoftteams.uservoice.com\/forums\/555103-public\/suggestions\/37169866-bring-back-the-clippy-sticker-messaging-pack\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Teams forum<\/a>. Despite receiving 5,248 votes and 935 comments, a member of the Microsoft Teams engineering teams responded that Clippy planned to continue his retirement. However, the teams admin did express that Clippy was flattered to receive this much positive attention.<\/p>\n\n\n\n<h3 id=\"h-clippy-s-new-life-as-an-emoji\" class=\"wp-block-heading\"><strong>Clippy\u2019s New Life as an Emoji<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/07\/clippy_emoji.png\" alt=\"\" class=\"wp-image-13387\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aside from the tweet encouraging fans to like Clippy, we really have Claire Anderson to thank for believing in Clippy. Anderson is an Art Director and Emojiologist for Microsoft. She recently blogged on Medium about why Microsoft was <a href=\"https:\/\/medium.com\/microsoft-design\/emotionality-at-work-398182387adc\" target=\"_blank\" rel=\"noreferrer noopener\">refreshing more than 1800 emoji<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The decision is less about remaining relevant with the changing emoji landscape. Rather, it is the realization that as everyone became a remote worker during the COVID-19 pandemic, we have relied on emojis to evolve with us. These symbols express our thoughts and feelings as we continue to work remote and gradually shift into hybrid workplace models.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anderson goes on to detail that the new rollout of emojis in Microsoft 365 will be 3D designs instead of 2D. Using the animated Clippy transforms the standard, flat paperclip into one that is full of personality while winking back to Microsoft\u2019s roots.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/07\/clippy_2.jpeg\" alt=\"\" class=\"wp-image-13386\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The newly revamped Clippy, and the rest of the 1800+ redesigned emojis, will begin arriving to Teams and Windows during the 2021 holiday season. Yammer, Outlook, and more Microsoft software properties may anticipate their arrival in 2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Welcome back, Clippy! You\u2019ve never looked better as an emoji!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember Clippy \u2014 or more formally Clippit, the enthusiastic paperclip assistant in Microsoft\u2019s Office Suite? <\/p>\n","protected":false},"author":26,"featured_media":19646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Microsoft\u2019s Clippy Makes a Comeback as an Emoji | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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