{"id":19648,"date":"2021-07-09T20:24:00","date_gmt":"2021-07-10T00:24:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19648"},"modified":"2026-09-15T20:26:32","modified_gmt":"2026-09-16T00:26:32","slug":"aw-throwback-milton-the-toaster","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/aw-throwback-milton-the-toaster\/19648\/","title":{"rendered":"AW Throwback: Milton the Toaster"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Long-time enthusiasts of Kellogg\u2019s Pop Tarts toaster pastries may be able to recall one of its earliest brand mascots. The character\u2019s name was Milton the Toaster.<\/p>\n\n\n\n<h3 id=\"h-meet-milton\" class=\"wp-block-heading\"><strong>Meet Milton<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"Pop-Tarts &amp;apos;Milton The Toaster&amp;apos; Commercial (1975)\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/_L2nodU5pYY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Debuting in the 1970s, Milton was a friendly toaster who spent his days in the kitchen. The character loved to share all the good things that are inside every box of Kellogg\u2019s Pop Tarts. The boxes contained six Pop Tarts. Each treat was loaded with real fruit filling, a tasty pastry crust, and vitamins and iron.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/07\/milton_toaster_4.jpeg\" alt=\"\" class=\"wp-image-13365\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pop Tarts could be a snack, or it could be breakfast. The best part, according to Milton, was knowing there was a lot of good inside Pop Tarts.<\/p>\n\n\n\n<h3 id=\"h-voicing-milton-the-toaster\" class=\"wp-block-heading\"><strong>Voicing Milton the Toaster<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The late voiceover actor William Schallert voiced Milton the Toaster for this commercial campaign. In an interview with The Television Academy Foundation, Schallert revealed that the voiceover part was one of the few roles he received to play an animated character.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"William Schallert on doing voice over work and being Milton the Toaster\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/FptodmuYjnY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How did he come up with the voice? Schallert would read books to his children before bed. He used this time to come up with different voices for characters in the books like Winnie the Pooh.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/07\/milton_toaster.jpeg\" alt=\"\" class=\"wp-image-13366\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe character was named Milton the Toaster, so I thought maybe he\u2019s got a little New York in there,\u201d Schallert says in the interview. \u201cSo I\u2019d say \u2018Hi gang! I\u2019m Milton the Toaster here!\u2019\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/07\/milton_toaster_3.jpeg\" alt=\"\" class=\"wp-image-13364\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">While Milton\u2019s time as the Pop Tarts brand mascot was short lived, the character enjoyed a popular merchandising run. Products with Milton\u2019s likeness included mugs, plates, paint sets, and board games.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Kellogg&amp;apos;s Pop Tart Commercial - Talking Toaster (1996)\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/_U17IsQgxwA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have there ever been any other toaster character since Milton?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another talking toaster did debut in the 1990s. This toaster talked about how Pop Tarts were cool because they were hot and toasted. However, this toaster was, shall we say, a bit of a hothead in the kitchen. Watch the commercial and you\u2019ll see what I mean.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Long-time enthusiasts of Kellogg\u2019s Pop Tarts toaster pastries may be able to recall one of its earliest brand mascots. The character\u2019s name was Milton the Toaster.<\/p>\n","protected":false},"author":26,"featured_media":19649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AW Throwback: Milton the Toaster | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/aw-throwback-milton-the-toaster\/19648\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AW Throwback: Milton the Toaster\" \/>\n<meta property=\"og:description\" content=\"Long-time enthusiasts of Kellogg\u2019s Pop Tarts toaster pastries may be able to recall one of its earliest brand mascots. 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