{"id":19651,"date":"2021-06-29T20:26:00","date_gmt":"2021-06-30T00:26:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19651"},"modified":"2026-09-15T20:28:30","modified_gmt":"2026-09-16T00:28:30","slug":"whale-of-a-tale-behind-the-vineyard-vines-smiling-whale-logo","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/whale-of-a-tale-behind-the-vineyard-vines-smiling-whale-logo\/19651\/","title":{"rendered":"Whale of a Tale: Behind the Vineyard Vines Smiling Whale Logo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve ever been to a <a href=\"https:\/\/www.vineyardvines.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vineyard Vines<\/a> storefront or browsed the website for the popular apparel and accessory company, chances are you may recognize their grinning, pink whale logo. What you may not know, however, is that there is a rich history behind this whale and the company.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/06\/vineyard_vines_logo.png\" alt=\"\" class=\"wp-image-13328\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">From humble beginnings on Martha\u2019s Vineyard to the whale\u2019s unique pink color and acting as a symbol of the EDSFTG way of life, let\u2019s dive into the history of the Vineyard Vines whale.<\/p>\n\n\n\n<h3 id=\"h-leaving-desk-jobs-for-entrepreneurship\" class=\"wp-block-heading\"><strong>Leaving Desk Jobs for Entrepreneurship<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In 1998, Shep and Ian Murray were two brothers working tedious desk jobs \u2014 and they were completely miserable. They mutually both decided to quit and left their jobs within minutes of each other.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After quitting their jobs, Shep and Ian mused over drinks what their next steps would be in <a href=\"https:\/\/www.vineyardvines.com\/our-story\/our-story.html\" target=\"_blank\" rel=\"noreferrer noopener\">chasing the American Dream<\/a>. Their conversation kept reflecting to memories of Martha\u2019s Vineyard and special times spent there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The old whaling community holds a special place in the hearts of the two brothers. Growing up, they spent every summer surrounded by family and friends on the island. They thought about what people wore that frequented the community. Breezy, light polo shirts, ties, blazers, and Nantucket Red (a shade of red faded to resemble a salmon coloring) pants and shorts were popular with the locals.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/06\/vineyard_vines_polo_logo.png\" alt=\"\" class=\"wp-image-13331\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Eureka! Vineyard Vines was born on Martha\u2019s Vineyard. Initially, the brothers sold neckties in the summer of 1998. (It\u2019s cheekily noted in an interview with Forbes that Shep and Ian started <a href=\"https:\/\/www.forbes.com\/sites\/stevenbertoni\/2018\/04\/10\/how-vineyard-vines-built-a-giant-brand-without-raising-a-penny-of-equity\/?sh=632782d66c95\" target=\"_blank\" rel=\"noreferrer noopener\">making ties<\/a> because they didn\u2019t want to wear them at their former desk jobs.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Shep and Ian began increasing their casual wear offerings and focusing on making preppy polo shirts around 2002, they realized they needed a special logo. The logo should set them apart but remain true to the Murray brothers.<\/p>\n\n\n\n<h3 id=\"h-the-wooden-whale-carving\" class=\"wp-block-heading\"><strong>The Wooden Whale Carving<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-13326 size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/06\/shep_ian_vineyard_vines.png\" alt=\"\" class=\"wp-image-13326\"\/><figcaption class=\"wp-element-caption\">Shep and Ian Murray, Co-Founders of Vineyard Vines, pose for a photo. The wooden whale carving is seen in the background above the entrance to their home.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Look closely at the photo of Shep and Ian leaning against their car. Behind them is their family home with a wooden whale carving above the entrance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The whale, as the brothers share with us, was an easy choice for the Vineyard Vines logo. Whales are a prominent symbol of Martha\u2019s Vineyard. It also paid tribute to the Murray patriarch, who <a href=\"https:\/\/www.instagram.com\/p\/B-flcDQBenw\/\" target=\"_blank\" rel=\"noreferrer noopener\">hand-carved whales<\/a> as a hobby for most of his life. A hand-carved whale is hung above the front door of the Murray home in Martha\u2019s Vineyard as well as their home in Connecticut.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/06\/vineyard_vines_whale_carving.png\" alt=\"\" class=\"wp-image-13327\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The whale has been part of their lives for as long as they can remember and is emblematic of the siblings and the Vineyard Vines brand.<\/p>\n\n\n\n<h3 id=\"h-who-is-the-vineyard-vines-whale\" class=\"wp-block-heading\"><strong>Who is the Vineyard Vines Whale?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Shep and Ian describe the Vineyard Vines whale as not having a name or a specific gender. It is simply a happy whale that \u201cwhalecomes\u201d everyone.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.instagram.com\/p\/BubdP66hW07\/\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/06\/vineyard_vines_whale_bullseye.png\" alt=\"\" class=\"wp-image-13329\"\/><\/a><figcaption class=\"wp-element-caption\">Sail on: Bullseye and the Vineyard Vines whale illustrated together in a 2019 limited-edition Vineyard Vines for Target collaboration. (Credit: Instagram.)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Making the whale pink was \u201cabsolutely intentional,\u201d according to the Murray brothers. The story is that prior to developing the iconic whale, Shep spoke to a friend who was helping the pair ideate on the logo. Their friend asked Shep to describe Martha\u2019s Vineyard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s people dressed in their navy blazers and Nantucket Red pants going to the yacht club, or faded Nantucket Red shorts and old blue polos heading to the bar or to the beach,\u201d Shep said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His friend replied, \u201cWell then, make the colors \u2014 pink and navy.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This stuck with the Murray brothers and thus, a pink whale was born.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.instagram.com\/p\/BrshaszhBmC\/\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/06\/vineyard_vines_whale_mascot.png\" alt=\"\" class=\"wp-image-13333\"\/><\/a><figcaption class=\"wp-element-caption\">The life-size Vineyard Vines whale is here to help with last-minute holiday shopping! (Credit: Instagram.)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Vineyard Vines whale made its debut in 2002 with the launch of the polo shirt. Since then, the whale has taken on a life of its own. Whale stickers adorn cars, laptops, water bottles, and even the walls of bars everywhere from the Connecticut to the Caribbean.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond clothing and accessories, there have been plenty of sightings of the brand\u2019s life-size inflatable pink whale. This whale frequents store openings and attends turkey and food drives held by the company. Whale, whale, whale \u2014 who wouldn\u2019t get a kick out of receiving stickers from a waving, grinning whale like this one?<\/p>\n\n\n\n<h3 id=\"h-the-vineyard-vines-whale-as-character-whales\" class=\"wp-block-heading\"><strong>The Vineyard Vines Whale as \u201cCharacter Whales\u201d<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Since its inception, the Vineyard Vines whale has only been slightly refined as a logo design. The mascot has had the rare opportunity, however, to be modified into hundreds of \u201ccharacter whales.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.instagram.com\/p\/CAGNmrHhR2v\/\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/06\/vineyard_vines_top.png\" alt=\"\" class=\"wp-image-13330\"\/><\/a><figcaption class=\"wp-element-caption\">Limited-edition nurse and doctor whale T-shirts sold during the COVID-19 pandemic by Vineyard Vines. (Credit: Instagram.)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s a character whale? That\u2019s when the Vineyard Vines whale dresses up as another character. To date, the whale has been spotted in professions such as a surfer, football player, first responder, nurse, and teacher. Additional whale character designs include whales with state initials and even whales who look like pets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amid the COVID-19 pandemic, Vineyard Vines released downloadable whales for people to print and color at home. They also encouraged submissions to see what customers were doing <a href=\"https:\/\/www.instagram.com\/p\/B-Fe3Obh0kO\/\" target=\"_blank\" rel=\"noreferrer noopener\">#whaleathome<\/a> on <a href=\"https:\/\/www.instagram.com\/vineyardvines\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>. Winners included fans that baked a Vineyard Vines whale-shaped cake and pups donning neckties to work from home. Shep and Ian describe the response from customers as \u201cterrific\u201d and that they enjoy seeing how creative other people get with the whale.<\/p>\n\n\n\n<h3 id=\"h-symbolizing-every-day-should-feel-this-good-moments\" class=\"wp-block-heading\"><strong>Symbolizing \u201cEvery Day Should Feel This Good\u201d Moments<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Shep and Ian believe that people proudly wear the Vineyard Vines brand as a badge. Vineyard Vines, and its iconic whale, is a symbol of their \u201cEvery Day Should Feel This Good\u201d (EDSFTG) way of life.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/06\/vineyard_vines_tee_logo_2.png\" alt=\"\" class=\"wp-image-13332\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">What does it mean to lead an EDSFTG lifestyle? That\u2019s simple. The whale symbolizes a state of mind where everyone is invited. You don\u2019t need to be on a beach, by the sea, or on vacation to have \u201cEvery Day Should Feel This Good\u201d moments. The smiling Vineyard Vines whale can transport you to your happiest moments \u2014 no matter where or when those may be!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve ever been to a Vineyard Vines storefront or browsed the website for the popular apparel and accessory company, chances are you may recognize their grinning, pink whale logo. <\/p>\n","protected":false},"author":26,"featured_media":19652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Whale 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