{"id":19666,"date":"2021-05-17T20:36:00","date_gmt":"2021-05-18T00:36:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19666"},"modified":"2026-09-15T20:38:24","modified_gmt":"2026-09-16T00:38:24","slug":"monster-mash-cereal-starring-every-monster-cereals-icon-is-coming-in-2021","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/monster-mash-cereal-starring-every-monster-cereals-icon-is-coming-in-2021\/19666\/","title":{"rendered":"Monster Mash Cereal, Starring Every Monster Cereals Icon, is Coming in 2021"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve never seen the <a href=\"https:\/\/popicon.life\/monsters-a-brief-history-of-the-monster-cereals-icons\/\" target=\"_blank\" rel=\"noreferrer noopener\">Monster Cereals icons<\/a> quite like this!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/05\/monster_mash_IG.png\" alt=\"\" class=\"wp-image-13191\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In an Instagram post, General Mills revealed that the Monster Cereals will be <a href=\"https:\/\/www.instagram.com\/p\/CO3HEpfL_Um\/\" target=\"_blank\" rel=\"noreferrer noopener\">celebrating their 50<sup>th<\/sup> anniversary<\/a> as part of the new Monster Mash cereal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cereal shapes include longtime frightfully fun favorites, like Franken Berry, Count Chocula, and Boo Berry, alongside retired characters like Frute Brute and Yummy Mummy.<\/p>\n\n\n\n<h3 id=\"h-what-else-do-we-know-about-monster-mash\" class=\"wp-block-heading\"><strong>What Else Do We Know About Monster Mash?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Only a handful of details have been shared by General Mills regarding their plans for the 50<sup>th<\/sup> anniversary of the Monster Cereals. The Monster Mash cereal will be available later this year, likely in the fall months before the Halloween season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And then there\u2019s the stunning box art.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/05\/monster_mash.png\" alt=\"\" class=\"wp-image-13188\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Count Chocula is on keyboards. Franken Berry and Boo Berry each have their own guitar. Frute Brute is on the drums and Yummy Mummy has a tambourine. This box art hints that it\u2019s possible we may see the Monster Cereals icons rock it out as a band!<\/p>\n\n\n\n<h3 id=\"h-remember-the-monsters-go-disco\" class=\"wp-block-heading\"><strong>Remember \u201cThe Monsters Go Disco?\u201d<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While bands are definitely trending in the brand mascot space. (Rice Krispies\u2019 <a href=\"https:\/\/popicon.life\/rice-krispies-snap-crackle-pop\/\" target=\"_blank\" rel=\"noreferrer noopener\">Snap, Crackle, and Pop debuted a single called \u201cVibin\u2019\u201d<\/a> in 2020), a potential Monster Cereals band is actually be a wink back to its musical roots.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Monsters Go Disco\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/Z9eBnpqrdL4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 1979, boxes of Monster Cereals included 45rpm \u201cflexi-disc\u201d records. One audio track was called <a href=\"https:\/\/popicon.life\/monster-cereals-present-making-the-monsters-go-disco\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cThe Monsters Go Disco.\u201d<\/a> With no Saturday plans in sight, Franken Berry, Boo Berry, and Count Chocula decide to go disco dancing, and boogie, all night.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"MONSTERS GO DISCO\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/_H_moSnaLHI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This track was later animated by Manny Gal\u00e1n and Pat Giles, two advertising creatives that serviced General Mills and Monster Cereals at their ad agency Pat-Man Studios. Gal\u00e1n and Giles decided to animate the first minute of the track and then turn it into an animatic alongside their art director and animator, Justin Roth. New Monsters style guide assets were used as well, also created by Gal\u00e1n and Giles.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Monsters Go Disco Animatic\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/DEyEiwjQQKw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hey, what about Frute Brute and Yummy Mummy? Savvy fans will spot them in the animatic. Yummy Mummy is the disco\u2019s narrator while Frute Brute takes on the role as Disco DJ for the Disco King contest.<\/p>\n\n\n\n<h3 id=\"h-will-the-monsters-strike-up-a-band\" class=\"wp-block-heading\"><strong>Will the Monsters Strike Up a Band?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For now, it appears all will be revealed in the fullness of time. Cerealously has noted that fans can listen to the <a href=\"http:\/\/www.cerealously.net\/update-monster-mash-cereal\/\" target=\"_blank\" rel=\"noreferrer noopener\">Monster Mash hit<\/a> at <a href=\"http:\/\/monstermashcereal.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MonsterMashCereal.com<\/a>. The site isn\u2019t live yet, so check in regularly throughout 2021 to see when it\u2019s up and for a glimpse at what to expect from the characters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also think the 50<sup>th<\/sup> anniversary is the perfect opportunity to bring Gal\u00e1n and Giles back and release a commercial starring the fab five playing a spooktacular new single.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Print ads would also be gourd, I mean good. And more signage, like billboards and window clings. Maybe even a major motion picture? Why not? The more Monsters, the merrier! We never get tired of seeing these characters, especially in rare moments when all five are together. See you this Halloween\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve never seen the Monster Cereals icons quite like this!<\/p>\n","protected":false},"author":26,"featured_media":19667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Monster Mash Cereal, Starring Every Monster Cereals Icon, is Coming in 2021 | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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