{"id":19675,"date":"2021-05-03T20:42:00","date_gmt":"2021-05-04T00:42:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19675"},"modified":"2026-09-15T20:44:18","modified_gmt":"2026-09-16T00:44:18","slug":"aweurope-throwback-the-country-life-buttermen","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/aweurope-throwback-the-country-life-buttermen\/19675\/","title":{"rendered":"AWEurope Throwback: The Country Life Buttermen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you grew up with Country Life Butter during the 1970s and 1980s, there\u2019s a good chance you may remember their four mascots the Country Life Buttermen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Need a quick jingle to jog your memory?<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Country Life Butter Cartoon men advert\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/78P9dV04PGQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Oh, we are the lads from Country Life<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>And you can\u2019t put a better bit o\u2019 butter on yer knife!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or maybe you\u2019ll remember this jingle:<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Country Life English Butter 1980 TV Commercial\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/mKHZ_SAJcrc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>It\u2019s English butter through and through (through and through)!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Tasty, fresh, and creamy too (it\u2019s creamy too)!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Oh, you\u2019ll never put a better bit of better on yer knife<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>And so, the toast is Country Life!<\/em><\/p>\n\n\n\n<h3 id=\"h-introducing-country-life-s-buttermen\" class=\"wp-block-heading\"><strong>Introducing Country Life&#8217;s Buttermen<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Country Life introduced the Buttermen to audiences in 1977. The quartet of characters, molded together in a butter stick, were known for their catchy songs and enthusiasm for enjoying Country Life butter.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/RZCDiMOiE60\">https:\/\/youtu.be\/RZCDiMOiE60<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a Country Fayre spot, the foursome sang about some of their favorite ways to enjoy the butter. Each character held up one of the fantastic foods where one can spread and enjoy Country Life butter including fresh bread, corncobs, potatoes, and crumpets.<\/p>\n\n\n\n<h3 id=\"h-return-of-the-buttermen\" class=\"wp-block-heading\"><strong>Return of the Buttermen!<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While the original campaign for the Country Life Buttermen ended in 1989, the characters do live on to some extent on Facebook.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/05\/country_life_buttermen-1.png\" alt=\"\" class=\"wp-image-13137\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In 2013, one of the original Country Life Buttermen introduced himself to old and new fans alike on the <a href=\"https:\/\/www.facebook.com\/CountryLifeUK\/\">Country Life Facebook page<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bob, wearing a red scarf around his neck, is the group leader of the Buttermen. The other three Buttermen include Buster, Burt, and Billy. It was official: Bob and the lads had come back to save fans from boring lunches.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/05\/country_life_buttermen_2.jpeg\" alt=\"\" class=\"wp-image-13134\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">New drawings of the characters were featured on Facebook throughout 2013. Some included the Buttermen enjoying a sandwich lunch together, going for a hike, strolling around town, and bundling up for winter weather.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the new drawings, however, no advertising campaigns were released featuring the Buttermen. Country Life released a Great British Butter campaign starring John Lydon (Johnny Rotten of the Sex Pistols) in 2010. Yet, we never received a spot for the newly named jolly crew.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/05\/country_life_buttermen_3.jpeg\" alt=\"\" class=\"wp-image-13136\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">What do you say, <a href=\"https:\/\/uk.saputo.com\/brands\/butters-spreads-oils\/country-life\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saputo Dairy UK<\/a>? Shall we bring back a commercial starring the lads in 2021? I think the Country Life Buttermen, and their fans, would respond with a resounding yes!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you grew up with Country Life Butter during the 1970s and 1980s, there\u2019s a good chance you may remember their four mascots the Country Life Buttermen.<\/p>\n","protected":false},"author":26,"featured_media":19676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AWEurope Throwback: The Country Life Buttermen | AW360<\/title>\n<meta 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