{"id":19678,"date":"2021-04-28T20:44:00","date_gmt":"2021-04-29T00:44:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19678"},"modified":"2026-09-15T20:46:27","modified_gmt":"2026-09-16T00:46:27","slug":"the-noid-versus-nuro-dominos-brings-back-its-iconic-nemesis","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-noid-versus-nuro-dominos-brings-back-its-iconic-nemesis\/19678\/","title":{"rendered":"The Noid Versus Nuro: Domino\u2019s Brings Back Its Iconic Nemesis"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Has it really been 35 years since we last saw The Noid?<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Domino&amp;apos;s Pizza &quot;The Noid&quot; - Commercial (1986)\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/MfnYutLvWYs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not quite! The Domino\u2019s antihero brand mascot was first introduced to audiences in 1986 and shelved less than three years later in 1989. Since then, the character\u2019s most recent appearance was a cameo in a <a href=\"https:\/\/youtu.be\/NxQQFD5ucmA\" target=\"_blank\" rel=\"noreferrer noopener\">2016 Domino\u2019s commercial<\/a>. (Blink and you might have missed The Noid, fully costumed, driving an enthusiastic pizza fan around for a day out.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a lot of chatter as to why The Noid is back. Some speculate that the unprecedented\u2026 <em>everything<\/em> about 2020 is to blame. Did a year as chaotic as 2020 serve as the catalyst for The Noid\u2019s return? Because the character is back in Domino\u2019s ads to thwart pizza deliveries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Only this time, The Noid has beef with Nuro that can\u2019t be topped.<\/p>\n\n\n\n<h3 id=\"h-the-return-of-the-noid\" class=\"wp-block-heading\"><strong>The Return of The Noid<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full wp-image-13114\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/04\/Noid_vs_Nuro.jpg\" alt=\"\" class=\"wp-image-13114\"\/><figcaption class=\"wp-element-caption\">The Noid is Domino\u2019s oldest and most famous villain, and Nuro&#8217;s R2 robot has provoked the antihero&#8217;s return.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cReturn of The Noid,\u201d is the latest Domino\u2019s commercial from CPB+. In this spot, Domino\u2019s reveals that it is testing pizza deliveries with the help of the <a href=\"https:\/\/www.nuro.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nuro R2 robot<\/a>. This self-driving delivery should ensure a timely arrival \u2014 if it wasn\u2019t for that pesky Noid!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kate Trumbull, Domino\u2019s Vice President of Advertising, feels \u201cpretty confident\u201d that Noid vs. Nuro ends on a satisfying note.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;The Noid is Domino&#8217;s oldest and most famous villain, and the pizza delivery testing we&#8217;re doing with Nuro&#8217;s autonomous vehicle is exactly the kind of technology innovation that could provoke the Noid to return,&#8221; says Trumbull. &#8220;However, after 35 years of practice in avoiding the Noid, we&#8217;re pretty confident we know how to defeat it.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Noid goes out of its way to stop the car. Sawing down a tree, jackhammering bumps into the road, and blowing up a life-size version of The Noid as a traffic distraction are just a few of The Noid\u2019s plans to derail the pizza delivery.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"The Return of the Noid :30\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/FYM1flimFa4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, nothing fazes Nuro. When the pizzas arrive, the Nuro drives off and is able to successfully \u201cAvoid the Noid.\u201d<\/p>\n\n\n\n<h3 id=\"h-the-noid-ruining-pizzas-since-1986\" class=\"wp-block-heading\"><strong>The Noid: Ruining Pizzas Since 1986<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"Dominos Avoid The Noid 80&amp;apos;s Commercial\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/7Gt0uaxf-Uo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 1986, ad agency Group 243 created <a href=\"https:\/\/popicon.life\/gimme-za-wacky-world-pizza-mascots\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Noid<\/a> for Domino\u2019s Pizza. The Noid, which originated as a Claymation character, was brought to life by animator Will Vinton. (Vinton also famously worked on the California Raisins.) Voiceover actor Pons Maar provided the vocals for, uh, The Noid\u2019s unique gibberish-speak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Noid\u2019s sole purpose as a mascot is to ruin pizzas. However, the twist is that pizza fans can \u201cAvoid The Noid\u201d thanks to Domino\u2019s famous 30-minute delivery.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full wp-image-13115\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/04\/Noid_and_Nuro.jpeg\" alt=\"\" class=\"wp-image-13115\"\/><figcaption class=\"wp-element-caption\">The Noid has returned in Domino\u2019s new television ads which capture the pesky antihero trying to thwart the advanced technology of Nuro\u2019s R2 robot \u2013 a completely autonomous, occupantless on-road vehicle \u2013 out on a pizza delivery.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Looks like Nuro got the best of The Noid this time. Hey, a lot has changed in 35 years. It might be time for The Noid to invest in a drone\u2026 Return of The Noid 2: Electric Boogaloo, anyone?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Has it really been 35 years since we last saw The Noid?<\/p>\n","protected":false},"author":26,"featured_media":19679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Noid Versus Nuro: Domino\u2019s Brings Back Its Iconic Nemesis | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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