{"id":19696,"date":"2021-03-01T20:56:00","date_gmt":"2021-03-02T01:56:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19696"},"modified":"2026-09-15T20:58:24","modified_gmt":"2026-09-16T00:58:24","slug":"how-ronald-mcdonald-met-grimace","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/how-ronald-mcdonald-met-grimace\/19696\/","title":{"rendered":"How Ronald McDonald Met Grimace"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have you ever wondered how Ronald McDonald, beloved McDonald\u2019s spokesclown, met and became best friends with Grimace? You may be surprised to learn the <a href=\"https:\/\/popicon.life\/spring-breakers-heres-what-happens-when-mcdonaldland-characters-head-to-the-beach\/\" target=\"_blank\" rel=\"noreferrer noopener\">two brand mascots<\/a> have been BFFs since they were babies in buggies together!<\/p>\n\n\n\n<h3 id=\"h-how-i-met-grimace\" class=\"wp-block-heading\"><strong>\u201cHow I Met Grimace\u201d<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">How did Ronald McDonald first meet Grimace? Ronald shared the story in a 1981 McDonald\u2019s commercial ad campaign. The spokesclown recalls that it all happened \u201ca long time ago\u201d when Ronald was a baby \u2014 in his very own McBuggy!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suddenly, Ronald spots a fuzzy purple fellow in a McBuggy. But something\u2019s amiss. Unlike Ronald\u2019s stationary carriage, this character\u2019s pram is rolling down the sidewalk much too fast.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/03\/ronald_grimace_3.jpg\" alt=\"\" class=\"wp-image-12879\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ronald worries this fellow is out of control. \u201cI\u2019m coming little purple kid!\u201d Ronald calls out, as he gets his McBuggy rocking and rolling. He\u2019s on a mission to stop the other McBuggy and save its passenger.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The buggies quickly roll through the neighborhoods and a series of chaotic adventures ensue. A silly situation winds up stopping Ronald from saving Grimace. The McBuggies roll into a shallow lake. Later, they bounce down a flight of stairs. But Ronald has a pretty good idea for how they can stop for a break. He heads the buggies off to McDonald\u2019s for lunch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grimace\u2019s buggy comes to a screeching halt. He doesn\u2019t mind stopping for lunch from McDonald\u2019s! Side by side in their McBuggy rides, the two characters are ready to enjoy burgers and fries with new friends.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/e4z2Fe5kMaI\">https:\/\/youtu.be\/e4z2Fe5kMaI<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAnd that\u2019s how I met Grimace!\u201d Ronald exclaims to the kids, as the flashback comes to a close.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFriends forever!\u201d Grimace agrees, sipping on his favorite order from McDonald\u2019s \u2014 a milkshake!<\/p>\n\n\n\n<h3 id=\"h-behind-the-scenes-of-how-i-met-grimace\" class=\"wp-block-heading\"><strong>Behind the Scenes of How I Met Grimace<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/03\/ronald_grimace_6.jpg\" alt=\"\" class=\"wp-image-12881\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHow I Met Grimace\u201d was written by writer Joel Shinsky. Former Leo Burnett art director <a href=\"https:\/\/www.facebook.com\/FilmingInMcDonaldland\">Rich Seidelman<\/a> was the art director for the commercial. Designer Jim Lang did the hand lettering for the commercial\u2019s original hand lettered title artwork.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/03\/ronald_grimace_4.jpg\" alt=\"\" class=\"wp-image-12880\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Where exactly does Ronald meet baby Grimace? Seidelman recalls that the commercial was filmed throughout parts of Los Angeles, California in 1981. The McDonald\u2019s portable store was set up on location for the end scene. Meanwhile, the stairs that Ronald\u2019s McBuggy bounces down were filmed at UCLA.<\/p>\n\n\n\n<h3 id=\"h-ronald-and-grimace-best-brand-mascot-friends\" class=\"wp-block-heading\"><strong>Ronald and Grimace: Best Brand Mascot Friends!<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Did you notice that Grimace in the 1981 commercial looks a little bit different from the Grimace we know today? In 1986, Seidelman assisted in <a href=\"https:\/\/www.facebook.com\/FilmingInMcDonaldland\/photos\/bc.Abr8njadUi6DcOvXzRaV4O_kowApMPMLqEeAVQr79ehNuO40rKHWsdvE4JDwbwBpbjtLxA3YTSO0e_WiHFuGIb3C2QAWfa0ziW5uSFYpYDLGuDJ0i5QU6R_HnkOmkxEtgu0EpiPhrm4aCZyDiS2LgvK0YEsrJUJ3uFXJBTb8HZ_Eng\/3217137818351486\/?opaqueCursor=AbrCI0LlNeG9TdiINPEQ3WfoHGABIwUSwCQapvWn_bUipyH0FJUvJHy3TL5vkCvMJzGDN0n3_kZiCio7951OMDIwYDiqJqLh3x8eFjZ4Gw-snmKamwOLPsIwMrOotxosgKDm86Oc48JZK3dXXVKnY-7pYBUWnBFyaSXcDJjukSZLMn_6BubOCP-GonVslaArxEKG9DXvvAjXXayoA6LgedD6up8XEG8Su2nbJdB_b_L8I9HcC6m3xysljQ9kNLheO2VZjNV9yC2zLkRj_qtoyWKUe1aEvNNkdDnk99DjBKGmDxgvI7IS2_qI3wSP9gfxRMNQhZAefwf0W5bJyMJYtKLWr3__qgwVrrfyEbR5WTzTA8P6ZxWp28Y-UCAA_W-wIHR_CnFzVNfI-_D2gSTqnUt6Mursx31HmUJUKqQQPkhPqC9FaZ4nn-qm2boO7yenFJmTr5fBheIZvNt8TCcIoiuXZNlQ97xJblR_mqNIKr1BtfwR3_46KetVf8fScwwB08EwZPE-z4hGk5peuJXp-Aqb\" target=\"_blank\" rel=\"noreferrer noopener\">redesigning Grimace<\/a> for McDonald\u2019s. New Grimace costumes and puppets in the \u201cRonald McDonald and Friends Specification Manual\u201d showed a more youthful and friendlier Grimace.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/03\/grimace_ronald.jpg\" alt=\"\" class=\"wp-image-12883\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">However, what hasn\u2019t changed is Grimace\u2019s big personality. Grimace can\u2019t wait to try out new activities, like rollerskating or dancing, and is always up for joining in the fun. He\u2019s naturally optimistic and easily pleased. Grimace has the kind of happiness that is contagious. Everyone in McDonaldland loves him, especially his best friend Ronald \u2014 and Grimace looks up to Ronald as the world\u2019s ultimate authority on everything. BFFs forever!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Image Credits: <a href=\"https:\/\/www.facebook.com\/FilmingInMcDonaldland\" target=\"_blank\" rel=\"noreferrer noopener\">Filming in McDonaldland<\/a>.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered how Ronald McDonald, beloved McDonald\u2019s spokesclown, met and became best friends with Grimace?<\/p>\n","protected":false},"author":26,"featured_media":19697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - 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