{"id":19714,"date":"2021-01-19T21:09:00","date_gmt":"2021-01-20T02:09:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19714"},"modified":"2026-09-15T21:10:28","modified_gmt":"2026-09-16T01:10:28","slug":"happy-50th-birthday-pebbles-cereal","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/happy-50th-birthday-pebbles-cereal\/19714\/","title":{"rendered":"Happy 50th Birthday, PEBBLES Cereal!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yabba dabba doo \u2014 PEBBLES Cereal is 50 years old!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/01\/Pebbles50thBirthday.png\" alt=\"\" class=\"wp-image-12740\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">PEBBLES Cereal is the first brand ever created around a media character. Inspired by Fred Flintstone and Barney Rubble, the popular lead characters from the TV series <em>The Flintstones<\/em>, Hanna-Barbera (now part of Warner Bros.) established a licensing agreement in 1971 to create Post PEBBLES cereal. Even the name of the cereal is a nod to the beloved cartoon: Pebbles is the name of Fred and Wilma Flintstone\u2019s daughter!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grab your bowl and pour the milk! Here are some of PEBBLES cereal\u2019s most historic (or should we say prehistoric?) achievements over the decades.<\/p>\n\n\n\n<h3 id=\"h-a-delicious-first-impression\" class=\"wp-block-heading\"><strong>A Delicious First Impression<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The earliest PEBBLES TV commercials featured voiceover work from actors Alan Reed and Mel Blanc. Reed and Blanc voiced Fred Flintstone and Barney Rubble in the TV series respectively and continued their voiceover for the characters well into PEBBLES commercials.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/01\/1971_first-PEBBLES-cereal-box.png\" alt=\"\" class=\"wp-image-12742\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fruity PEBBLES originally debuted its crispy rice cereal in three colors: red, orange, and yellow. Fred Flintstone describes its taste as \u201ca bowl of noisy fruit!\u201d Meanwhile, Barney describes Cocoa PEBBLES as \u201ccocoa, mocho good!\u201d<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/LWEKtL7EfkM\">https:\/\/youtu.be\/LWEKtL7EfkM<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Early commercial spots played up the fun tagline that putting sweet PEBBLES in your mouth would keep rocks out of your head. This point was later proved in a commercial spot where Fred and Barney rescue a caveman that fell down a well. How do they get him out? It\u2019s simple: just lower two bowls of PEBBLES Cereal into the well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yabba dabba doo! The caveman gets a triumphant burst of energy from eating PEBBLES that propels him out of the well and into the crowd where he can share more PEBBLES with Fred and Barney.<\/p>\n\n\n\n<h3 id=\"h-watch-me-trick-fred\" class=\"wp-block-heading\"><strong>\u201cWatch Me Trick Fred!\u201d<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/01\/alice_germanetti.jpg\" alt=\"\" class=\"wp-image-12750\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In 1978, Fruity and Cocoa PEBBLES Cereal grew to become Post\u2019s second largest brand thanks to the \u201cWatch Me Trick Fred!\u201d ad campaign. This campaign was the brainchild of <a href=\"http:\/\/alicegermanetti.com\/alicegermanetti.com\/Home.html\" target=\"_blank\" rel=\"noreferrer noopener\">Alice Germanetti<\/a>, former Creative Director for the Post Cereals account at Ogilvy &amp; Mather. Germanetti wrote these campaign spots for 32 years between 1978 and 2010.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"1994 Post Fruity Pebbles Commercial\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/EeuCBy0zU1k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You probably remember a few of the \u201cWatch Me Trick Fred!\u201d storylines. How about the time Barney disguised himself as a lion? What about his stint as a \u201ccocoaerobics\u201d instructor? Or the multiple moments Barney impersonated Santa Claus for a bowl full of PEBBLES?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Germanetti describes Barney as the craver and Fred as the protector of the cereal. <a href=\"https:\/\/popicon.life\/how-illustrator-seymour-schachter-broke-into-drawing-advertisings-biggest-characters\/\" target=\"_blank\" rel=\"noreferrer noopener\">Barney believes he must do a crazy antic<\/a>, like dressing up as a genie or an angel, to get a bowl of PEBBLES. These schemes are typically foiled, but it\u2019s all in good fun. A bite or two after his identity is discovered, Barney dashes off with a witty pun. He believes his tricks are worth it because Fred\u2019s cereal is so yabba dabba delicious.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis campaign tells kids that the cereal must be pretty darn good if somebody is trying to take it all the time,\u201d Germanetti says. \u201cIf Barney is willing to get all those costumes and go to great lengths to get the cereal, it\u2019s communicating to the kids that this is great cereal.\u201d<\/p>\n\n\n\n<h3 id=\"h-keeping-fruity-and-cocoa-pebbles-cool\" class=\"wp-block-heading\"><strong>Keeping Fruity and Cocoa PEBBLES Cool!<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/01\/1995_Fruity-PEBBLES.jpg\" alt=\"\" class=\"wp-image-12744\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As the decades progressed, so has the fruity flavor lineup in Fruity PEBBLES. Fruity PEBBLES added purple in 1985, lime green in 1988, berry blue in 1994, and Bedrock berry pink in 2005.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which commercials are among Germanetti\u2019s favorites? She has a soft spot for working on commercials that not only let Barney trick Fred, but spoofed pop culture trends during the 1980s and 1990s.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/JqJAAWLTEeA\">https:\/\/youtu.be\/JqJAAWLTEeA<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember how courtroom series, like <em>Judge Judy<\/em>, blew up on daytime TV? There\u2019s a \u201cCocoa Court\u201d spot that parodies those shows.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/1AVvvVBPKTo\">https:\/\/youtu.be\/1AVvvVBPKTo<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or how rappers like MC Hammer exploded on the music scene? Meet Barney Rubble, AKA \u201cThe Master Rapper!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI would look at <em>People<\/em> Magazine and go to Toys\u201dR\u201dUs, watch music videos, and consume any music or cultural phenomenon that was currently popular,\u201d Germanetti says. \u201cI\u2019d ask myself \u2018What\u2019s gonna appeal to the most kids?\u2019 Then I would ask how we can make it funny.\u201d<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/vE_NeMBUTeg\">https:\/\/youtu.be\/vE_NeMBUTeg<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Germanetti\u2019s all-time favorite \u201cWatch Me Trick Fred\u201d spot debuted in 1992. It was called \u201cFruity and the Beast\u201d after the popular 1991 Disney film <em>Beauty and the Beast<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this spot, Barney Rubble is \u201cThe Beast of Bedrock.\u201d Dressed up in a beastly disguise, he claims that only a cereal that is truly fruity will make him human again. Fred gives him a bowl of Fruity PEBBLES, but Barney throws his cape back and accidentally entangles Fred in it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBarney! You\u2019re no beast!\u201d Fred cries out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAnd you\u2019re no beauty!\u201d Barney cheekily replies before running away.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The Flintstones<\/em> were a modern stone age family, spoofing modern families in the 1960s. Spoofing cultural events of the 1980s, 1990s, and early 2000s not only refreshed the overall brands for Fruity and Cocoa PEBBLES. They made for a lasting, and memorable, ad campaign for children (and adults) of all ages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And just in case you ever forget which commercials are part of the \u201cWatch Me Trick Fred\u201d campaign, Germanetti made sure to distinguish them from other PEBBLES commercials. Each one opens with Barney saying \u201cWatch Me Trick Fred\u201d so kids get the inside joke.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Fruity Pebbles\/Cocoa Pebbles Christmas Commercial (1995)\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/8QUSeI-fKa0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Expect for one delightful, and widely syndicated, holiday spoof from 1995. <em>\u201cSeason\u2019s greetings in our souls. Yummy Fruity PEBBLES in our bowls!\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Happy 50<sup>th<\/sup> birthday, PEBBLES \u2014 and thanks to Alice for imagining all of the adventures where we watched Barney trick Fred. The cereal brand wouldn\u2019t be the same without her creativity!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yabba dabba doo \u2014 PEBBLES Cereal is 50 years old!<\/p>\n","protected":false},"author":26,"featured_media":19715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Happy 50th Birthday, PEBBLES Cereal! | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/happy-50th-birthday-pebbles-cereal\/19714\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Happy 50th Birthday, PEBBLES Cereal!\" \/>\n<meta property=\"og:description\" content=\"Yabba dabba doo \u2014 PEBBLES Cereal is 50 years old!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/happy-50th-birthday-pebbles-cereal\/19714\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-20T02:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-16T01:10:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-15-at-6.09.51-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1846\" \/>\n\t<meta property=\"og:image:height\" content=\"1066\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/happy-50th-birthday-pebbles-cereal\\\/19714\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/happy-50th-birthday-pebbles-cereal\\\/19714\\\/\"},\"author\":{\"name\":\"becky\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\"},\"headline\":\"Happy 50th Birthday, PEBBLES Cereal!\",\"datePublished\":\"2021-01-20T02:09:00+00:00\",\"dateModified\":\"2026-09-16T01:10:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/happy-50th-birthday-pebbles-cereal\\\/19714\\\/\"},\"wordCount\":963,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/happy-50th-birthday-pebbles-cereal\\\/19714\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-15-at-6.09.51-PM.png\",\"keywords\":[\"PopIcon\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/happy-50th-birthday-pebbles-cereal\\\/19714\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/happy-50th-birthday-pebbles-cereal\\\/19714\\\/\",\"name\":\"Happy 50th Birthday, PEBBLES Cereal! 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