{"id":19720,"date":"2021-01-06T21:12:00","date_gmt":"2021-01-07T02:12:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19720"},"modified":"2026-09-15T21:13:44","modified_gmt":"2026-09-16T01:13:44","slug":"general-mills-got-milk-give-beloved-breakfast-icons-milk-mustaches","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/general-mills-got-milk-give-beloved-breakfast-icons-milk-mustaches\/19720\/","title":{"rendered":"General Mills, Got Milk? Give Beloved Breakfast Icons Milk Mustaches"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How have we <em>not<\/em> thought to give breakfast\u2019s most beloved brand mascots their own milk mustaches?!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.gotmilk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Got Milk?<\/a> and General Mills Big G cereal have announced a partnership that highlights the nutritious benefits of cereal and milk as part of a healthy breakfast. Limited-edition Big G cereal boxes will release as part of the partnership. Coupons are available on the backs of marked boxes for discounts on gallons of milk with cereal purchase at participating grocers. The Big G cereal boxes showcase a roster of their legendary brand mascots donning delicious milk mustaches.<\/p>\n\n\n\n<h3 id=\"h-big-g-cereal-icons-get-the-got-milk-treatment\" class=\"wp-block-heading\"><strong>Big G Cereal Icons Get The \u201cGot Milk?\u201d Treatment<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The joy of seeing these genius cereal box designs is the amount of detail placed in each one.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2021\/01\/GeneralMillsCereal_All_boxes_Milk_campaign.jpg\" alt=\"\" class=\"wp-image-12696\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Some icons, like Lucky Charms\u2019 Lucky the Leprechaun and the Trix Rabbit, have famously been denied their beloved cereals. The silly rabbit finally has his day \u2014 and cereal bowl loaded with Trix! \u2014 while Lucky gets to enjoy his own magically delicious breakfast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crazy Squares, the Cinnamon Toast Crunch mascot, loves his milk mustache so much he\u2019s licking it off his face! Honey Nut Cheerios\u2019 own Buzz Bee models his cereal bowl in one hand and honey dipper in the other. And Sonny, the Cocoa Puffs bird, proudly wears a chocolate milk mustache. The chocolatey flavor of Cocoa Puffs turns regular milk into chocolate milk. We can\u2019t help but be cuckoo for that kind of \u2018stache!<\/p>\n\n\n\n<h3 id=\"h-inside-the-big-g-and-got-milk-partnership\" class=\"wp-block-heading\"><strong>Inside the Big G and Got Milk? Partnership<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amid the ongoing COVID-19 pandemic, families are continuing to work and children are continuing to distance learn from home. General Mills expects that the trend of <a href=\"https:\/\/www.bakingbusiness.com\/articles\/52563-general-mills-executives-expect-at-home-eating-to-outlast-pandemic\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cat-home eating\u201d<\/a> will continue well after the pandemic is over. The increased opportunity for eating at home means that breakfast, one of the most important meals of the day, cannot be skipped over.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Did you know that 53% of a child\u2019s <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210105005173\/en\/General-Mills-Big-G-Cereal-and-got-milk-Team-Up-to-Deliver-a-Winning-Combination-for-Breakfast\" target=\"_blank\" rel=\"noreferrer noopener\">daily milk consumption<\/a> comes from pouring milk and cereal together? Cereal is one of the biggest sources of whole grain, fiber, and important vitamins and minerals, like iron, that we can consume. Milk is full of calcium and Vitamin D. Combine the two together and you get plenty of nutritious breakfast benefits that keep kids fed, healthy, and happy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s also an affordable meal. A bowl of Big G cereal with dairy milk costs an average of 50 cents per serving. The added coupons available on limited-edition cereal boxes will allow families to bring their favorite cereals home for a comforting and easy-to-make breakfast for everyone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Bon app\u00e9tit!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How have we not thought to give breakfast\u2019s most beloved brand mascots their own milk mustaches?!<\/p>\n","protected":false},"author":26,"featured_media":19721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>General Mills, Got Milk? 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