{"id":19724,"date":"2020-12-22T17:58:00","date_gmt":"2020-12-22T22:58:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19724"},"modified":"2026-09-16T18:02:59","modified_gmt":"2026-09-16T22:02:59","slug":"cheerios-remakes-iconic-1999-commercial-for-the-2020-holiday-season","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/cheerios-remakes-iconic-1999-commercial-for-the-2020-holiday-season\/19724\/","title":{"rendered":"Cheerios Remakes Iconic 1999 Commercial For the 2020 Holiday Season"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 1999, a Grandma shared the story of how she travelled to visit her grandchild with the help of Cheerios. She uses pieces of Cheerios cereal to illustrate where grandma lives and where the grandbaby lives on the grandchild\u2019s high chair.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Cheerios Commercial\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/9v5HSdiyNbg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However far family members may be, Grandma promises \u2014 linking two Cheerios side by side \u2014 that Grandma and grandbaby will always be together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flash forward to 2020. Amid the coronavirus pandemic, being together during the holiday season looks a bit different. This year, Cheerios has recreated its iconic 1999 spot to show that no matter where we may be physically, we will always be connected through family togetherness.<\/p>\n\n\n\n<h3 id=\"h-holiday-traditions\" class=\"wp-block-heading\"><strong>\u201cHoliday Traditions\u201d<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/12\/Still_CheeriosOrnament.jpg\" alt=\"\" class=\"wp-image-12661\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It is December 2020 and a homemade ornament hanging from a Christmas tree commemorates baby\u2019s first Christmas with Grandma. A young adult woman hears her doorbell ring. There is a box of Cheerios on the doorstep. A small Post-it note attached to the box reads \u201cCall me, Grandma.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The young woman uses FaceTime to call her Grandma \u2014 and guess what? It\u2019s Peggy Miley, the original Grandma from the 1999 Cheerios commercial!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYou\u2019re late!\u201d she says to her grown-up granddaughter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMerry Christmas to you too, Grandma,\u201d her granddaughter chuckles.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/zE_-uvsRgBQ\">https:\/\/youtu.be\/zE_-uvsRgBQ<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grandma, in a nod to her iconic debut, uses Cheerios during the call to emphasize every other family member she mailed boxes of Cheerios for the holidays.<\/p>\n\n\n\n<h3 id=\"h-behind-the-scenes\" class=\"wp-block-heading\"><strong>Behind the Scenes<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The inspiration to recreate this Cheerios commercial has an unusual source: the social media platform TikTok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok influencer Cori Spruiell shared a video begging General Mills to <a href=\"https:\/\/www.tiktok.com\/@corispruiell\/video\/6897299587422293253?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">release an updated version of the nostalgic Cheerios commercial<\/a>. The new commercial should reflect the current COVID-19 landscape, complete with a Zoom call between the grown-up grandchild and Grandma since family members must social distance in 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIf you work for General Mills, please make this happen!\u201d Spruiell said.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/12\/Still_GrandmaVideoCall.jpg\" alt=\"\" class=\"wp-image-12662\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">General Mills, and Cheerios, moved quickly to fulfill the thoughtful and creative request. Miley, now 79, returns for her role as the Grandma. Now, the commercial has more emotional meaning and purpose than ever before.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFamily togetherness is at the heart of this 20-year-old, iconic Cheerios commercial and that\u2019s something that isn\u2019t going to be physically possible for many this holiday season,\u201d said Kathy Dixon, Senior Brand Experience Manager for Cheerios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMany of our fans remember the grandma character and the baby from the original spot so, what better time than now to refresh the commercial, empathize with our audiences and capture today\u2019s reality.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">General Mills, and Cheerios, moved quickly to fulfill the thoughtful and creative request. Miley, now 79, returns for her role as the Grandma. Now, the commercial has more emotional meaning and purpose than ever before.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/12\/Still_CheeriosOnDoorstep-1.jpg\" alt=\"\" class=\"wp-image-12664\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cheers to keeping traditions alive \u2014 and happy holidays!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 1999, a Grandma shared the story of how she travelled to visit her grandchild with the help of Cheerios.<\/p>\n","protected":false},"author":26,"featured_media":19725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cheerios Remakes Iconic 1999 Commercial For the 2020 Holiday Season | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/cheerios-remakes-iconic-1999-commercial-for-the-2020-holiday-season\/19724\/\" 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