{"id":19733,"date":"2020-12-04T18:07:00","date_gmt":"2020-12-04T23:07:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19733"},"modified":"2026-09-16T18:08:39","modified_gmt":"2026-09-16T22:08:39","slug":"pringles-debuts-a-new-glow-up-design-for-mr-p","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/pringles-debuts-a-new-glow-up-design-for-mr-p\/19733\/","title":{"rendered":"Pringles Debuts A New \u201cGlow Up\u201d Design For Mr. P"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over the last 20 years, the Pringles mascot \u2014 Mr. Pringle \u2014 hasn\u2019t deviated from <a href=\"https:\/\/popicon.life\/bill-hader-introduces-fans-flavor-stacking-pringles-first-super-bowl-ad\/\" target=\"_blank\" rel=\"noreferrer noopener\">his signature style<\/a>. Cans of Pringles feature Mr. Pringle with a big mustache, red bow tie, and parted hair atop his familiar oval face.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/Ffu_LU6KpQI\">https:\/\/youtu.be\/Ffu_LU6KpQI<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2020 has been a year of unprecedented changes, so what better time for Mr. Pringle to shake up his appearance with a fresh new look? Now, for the first time in 20 years, the crisp\u2019s out of the can. Pringles is introducing a revamped Mr. Pringle brand mascot!<\/p>\n\n\n\n<h3 id=\"h-meet-mr-p\" class=\"wp-block-heading\"><strong>Meet Mr. P!<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The refreshed Mr. P can be spotted on the Pringles canisters which feature a new can design. This design is clean and features bold hues, to highlight the crisps\u2019 flavors and stackable shape.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/12\/pringles_mr_p.jpeg\" alt=\"\" class=\"wp-image-12578\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">What all can we expect from Mr. P\u2019s sleek new look?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A more dynamic mustache, which is now black instead of wavy and brown.<\/li>\n\n\n\n<li>Sparkling eyes.<\/li>\n\n\n\n<li>Expressive eyebrows that pop right off Mr. P\u2019s face \u2014 literally!<\/li>\n\n\n\n<li>A sharper bow tie.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With a new range of emotions on every can, Mr. P\u2019s \u201cglow up\u201d is putting the focus on the delicious taste of Pringles crisps and stacking these crisps together.<\/p>\n\n\n\n<h3 id=\"h-behind-the-scenes-with-mr-p\" class=\"wp-block-heading\"><strong>Behind the Scenes with Mr. P<\/strong><\/h3>\n\n\n<p><a href=\"https:\/\/youtu.be\/aJ8N09J3bdI\">https:\/\/youtu.be\/aJ8N09J3bdI<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take a look back in time at previous Mr. Pringle designs. In 1995, Mr. Pringle had rosy cheeks, a smile, and eyebrows that sat on his face.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Pringles Commercial 1968\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/b2ViK7ZvD_s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 1968, Mr. Pringle\u2019s eyes were drawn to be mostly shut. His mustache was incredibly curly and he had a collar instead of a bow tie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Research for Mr. P\u2019s 2020 design started as far back as 2018.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe spent the last two years in research and design to create a modern look for the cans and Mr. P&#8217;s style that reflects the bold flavor in every Pringles crisp and stack,&#8221; said Gareth Maguire, senior director of marketing for Pringles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mr. Pringle \u2014 or Mr. P \u2014 may look a little different now, but he\u2019s the same beloved brand mascot he has always been.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;While the look may be new on the outside, I&#8217;m proud to say that it doesn&#8217;t change the irresistible taste that&#8217;s always been on the inside of every Pringles can and celebrates the unique snacking experience that is part of every bite,&#8221; said Maguire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out the refreshed Mr. P logo and brand design on Pringles\u2019 new Scorchin\u2019 line arriving in stores and online this December. (It\u2019s a line so hot he\u2019s literally got steam shooting out of his ears for the crisps!)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mr. P\u2019s new look will also be visible across all brand communication in early 2021 and on his social media accounts including <a href=\"https:\/\/www.facebook.com\/PringlesUS\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/Pringles\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a> and <a href=\"http:\/\/instagram.com\/pringlesus\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Over the last 20 years, the Pringles mascot \u2014 Mr. Pringle \u2014 hasn\u2019t deviated from his signature style. Cans of Pringles feature Mr. Pringle with a big [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pringles Debuts A New \u201cGlow Up\u201d Design For Mr. P | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/pringles-debuts-a-new-glow-up-design-for-mr-p\/19733\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pringles Debuts A New \u201cGlow Up\u201d Design For Mr. P\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Over the last 20 years, the Pringles mascot \u2014 Mr. Pringle \u2014 hasn\u2019t deviated from his signature style. 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