{"id":19736,"date":"2020-11-25T18:08:00","date_gmt":"2020-11-25T23:08:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19736"},"modified":"2026-09-16T18:10:18","modified_gmt":"2026-09-16T22:10:18","slug":"boots-imagines-a-world-where-personal-cleaning-products-come-alive-for-a-great-cause","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/boots-imagines-a-world-where-personal-cleaning-products-come-alive-for-a-great-cause\/19736\/","title":{"rendered":"Boots Imagines a World Where Personal Cleaning Products Come Alive for a Great Cause"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ever imagine what our personal cleaning products would be like if they had sparkling personalities? The characters in the new <a href=\"https:\/\/www.boots.com\/love\" target=\"_blank\" rel=\"noreferrer noopener\">Boots UK<\/a> Christmas campaign \u201cWhat the World Needs Now\u201d are your typical hygiene staples with an animated twist.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/11\/boots_uk_6.png\" alt=\"\" class=\"wp-image-12553\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As the campaign\u2019s title, and accompanying song, suggest the world needs a little bit of self-care this holiday season. But it needs a little more than that. Why not lend a hand to help fight hygiene poverty throughout the UK \u2014 together?<\/p>\n\n\n\n<h3 id=\"h-what-the-world-needs-now\" class=\"wp-block-heading\"><strong>\u201cWhat The World Needs Now\u201d<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the before times before the coronavirus pandemic, many individuals across the world took for granted everyday personal grooming and cleaning items. Sponges, soap, shaving razors, and body wash, well, they would always be there when we need them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reality is so many people face hygiene insecurity and poverty on a day-to-day basis. Boots, working closely alongside the Ogilvy UK, has launched a new advertising campaign where lifestyle goods band together for a singalong.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Singing along to <a href=\"https:\/\/www.boots.com\/floating-editorial\/cha-\/live-floating\/meet-the-artist\" target=\"_blank\" rel=\"noreferrer noopener\">Rachel Chinouriri\u2019s cover<\/a> of the Dionne Warwick classic \u201cWhat the World Needs Now is Love,\u201d our ordinary bathroom buds become extraordinary.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/11\/boots_uk_2.png\" alt=\"\" class=\"wp-image-12549\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A grinning shower sponge anticipates a sudsy clean.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/11\/boots_uk_3.png\" alt=\"\" class=\"wp-image-12550\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A glob of toothpaste beams as it greets a toothbrush.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/11\/boots_uk_4.png\" alt=\"\" class=\"wp-image-12551\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Baby wipes, a hot ticket cleaning item in the era of COVID-19, jump for joy upon being released from their package.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/11\/boots_uk_5.png\" alt=\"\" class=\"wp-image-12552\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And this bath bomb is definitely ready to load up the tub with bright yellows and oranges for a squeaky clean!<\/p>\n\n\n\n<h3 id=\"h-how-can-i-help\" class=\"wp-block-heading\"><strong>How Can I Help?<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"Boots Christmas 2020 | Help Fight Hygiene Poverty with Boots and The Hygiene Bank | Books UK\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/HamiX8w9wWw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Boots has already donated \u00a31 million worth of products (that\u2019s a little over 1.3 million in U.S. dollars) to <a href=\"https:\/\/thehygienebank.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Hygiene Bank<\/a>. This grassroots initiative works hard to provide hygiene, personal care, and household cleaning products to those in need all over the UK.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visit their website to find out how you can make a donation, volunteer your time, fundraise for the cause, or simply act as an advocate to #PrescribeKindness for those in need.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/11\/boots_uk_7.png\" alt=\"\" class=\"wp-image-12554\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Because right now, the world needs love, sweet love, to keep us clean, safe, and happy as 2020 comes to a close.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Ever imagine what our personal cleaning products would be like if they had sparkling personalities? The characters in the new Boots UK Christmas campaign \u201cWhat the World [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Boots Imagines a World Where Personal Cleaning Products Come Alive for a Great Cause | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/boots-imagines-a-world-where-personal-cleaning-products-come-alive-for-a-great-cause\/19736\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boots Imagines a World Where Personal Cleaning Products Come Alive for a Great Cause\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Ever imagine what our personal cleaning products would be like if they had sparkling personalities? 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