{"id":19742,"date":"2026-09-16T18:14:09","date_gmt":"2026-09-16T22:14:09","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19742"},"modified":"2026-09-16T18:14:10","modified_gmt":"2026-09-16T22:14:10","slug":"nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\/19742\/","title":{"rendered":"Nostalgic Twists Bring Aldi UK\u2019s Kevin the Carrot Home for Christmas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kevin the Carrot, the adventurous brand mascot for Aldi UK, has a penchant for getting into mishaps during the holidays. Ad agency McCann UK gets a kick out of creating teaser spots of blockbuster proportions leading up to Aldi UK\u2019s final holiday commercial.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/11\/kevin_peeltheneed.png\" alt=\"\" class=\"wp-image-12513\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.aldi.co.uk\/kevin\" target=\"_blank\" rel=\"noreferrer noopener\">Kevin the Carrot<\/a>, much like 2020 itself, is struggling to navigate a year full of changes. He even gets an encounter with the big guy himself: Santa Claus! But let\u2019s not jump ahead of ourselves just yet. Let\u2019s take a look back at where Kevin has been and where he\u2019s going in 2020.<\/p>\n\n\n\n<h3 id=\"h-the-many-adventures-of-kevin-the-carrot\" class=\"wp-block-heading\"><strong>The Many Adventures of Kevin the Carrot<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When did we last see Kevin?<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/hv54YNpz0Ig\">https:\/\/youtu.be\/hv54YNpz0Ig<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2018, Kevin drove an <a href=\"https:\/\/popicon.life\/kevin-the-carrot-survives-cliffhanger-defeats-parsnip-in-spectacular-aldi-uk-holiday-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">enormous Coca-Cola esque truck<\/a> through a snowy landscape on his way to find his family. The truck was so big \u2014 and Kevin is a particularly tiny driver \u2014 that it nearly drove off a cliff!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fans were encouraged to tweet #SaveKevin, but one Twitter account came through for the brand mascot. Coca-Cola\u2019s Great Britain Twitter handle offered to #SaveKevin with towing services. Back on his feet again, Kevin headed to a castle to rescue his family from the villainous Pascal, a rotten old parsnip. The veggie crew all received a ride home, courtesy of a sleigh ride from Kris Kringle.<\/p>\n\n\n\n<h3 id=\"h-the-leafy-blinders\" class=\"wp-block-heading\"><strong>The Leafy Blinders<\/strong><\/h3>\n\n\n<p><a href=\"https:\/\/youtu.be\/iezzZ3Ufv7I\">https:\/\/youtu.be\/iezzZ3Ufv7I<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kevin was back in a new jam in 2019\u2019s <a href=\"https:\/\/popicon.life\/kevin-carrot-aldi-christmas\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cThe Leafy Blinders.\u201d<\/a> An angry mob of Brussels sprouts, led by Russell Sprout, tied Kevin up against a kitchen grater in the town\u2019s square. They want to grate Kevin to pieces \u2014 chilling! Luckily, a tomato named Tiny Tom helps Kevin chew through his rope ties. The pair escape the sprouts and head to a circus big top.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a nod to the film The Greatest Showman, Kevin hosts \u201cThe Amazing Aldi Christmas Show.\u201d The show is full of dancing, flying trapeze artists (or rather, flying tra-peas since all the performers are vegetables!), and cannon blasts. Specifically, to blast a one Mr. Russell Sprout out of Kevin\u2019s big top event of the season!<\/p>\n\n\n\n<h3 id=\"h-peeltheneed\" class=\"wp-block-heading\"><strong>#PeelTheNeed<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"#Aldi Kevin the Carrot christmas 2020 #peeltheneed\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/HSxc7aBrypI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kevin\u2019s journey home for Christmas is full of throwbacks to nostalgic blockbuster holiday films. In McCann UK\u2019s teaser spot, Kevin the Carrot pays homage to <em>Top Gun<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you #PeelTheNeed for speed? Kevin is decked out in a helmet and flying a jet alongside his Turkey companion. They are on their way home for Christmas. Their jets even fly over Santa and his sleigh with reindeer!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI\u2019m roasting! I\u2019ll open a window!\u201d Turkey declares. Kevin cries out not to do it, but it\u2019s too late. The open window sends its tiny pilot flying out. With little more than a parachute on his back, Kevin dizzily spins in the air to a destination unknown. Viewers are encouraged to use the hashtag #WhereIsKevin to discover where Kevin the Carrot lands next!<\/p>\n\n\n\n<h3 id=\"h-kevin-s-home-for-christmas\" class=\"wp-block-heading\"><strong>Kevin\u2019s Home For Christmas<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/11\/kevin_2020.jpeg\" alt=\"\" class=\"wp-image-12512\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Look, a shooting star! Watching from the windows of their home, Kevin\u2019s carrot kids eagerly anticipate the arrival of Christmas. It\u2019s not quite Christmas until there\u2019s a shooting star, nor until dad comes home.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kevin, in the sequel to #PeelTheNeed, manages to make a safe landing in a thick pile of snow. However, his landing is still very much far from home. Wandering along in the freezing cold, Kevin (and our narrator) muse aloud if Kevin will spend Christmas cold and alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suddenly, a hedgehog named Harry pops out from under the snowfall. He will help Kevin get home! Kevin hops on top of Harry. Together, they dash through the snow to the tune of the theme from <em>Pirates of the Caribbean<\/em> until an accident strikes. They fly off a dead end and land into the freezing cold water. Harry and Kevin manage to get out of the water and move out to dry, but still cold, land.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, Kevin the Carrot\u2019s family grows concerned at home. Where is Kevin?<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/11\/kevin_2020_2.png\" alt=\"\" class=\"wp-image-12511\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cKevin the Carrot? What are you doing here?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why, it\u2019s none other than Father Christmas himself coming to rescue Kevin! Santa is played by actor Jim Broadbent, whom you may recognize as the narrator of previous Kevin the Carrot commercials with Aldi. (As a side note, Broadbent plays Santa in the UK version while actor Colm Meaney plays Santa in Aldi Ireland.)<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Aldi Christmas Advert 2020 | Kevin\u2019s out in the cold\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/AL56Z5StIUY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It turns out Kevin has crash-landed in front of Santa\u2019s Workshop. Santa has a clever spin on how to get Kevin home. Santa rides a bicycle through the air, in homage to <em>E.T. the Extra-Terrestrial<\/em>, with Kevin and Harry wrapped up in a blanket.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kevin makes it home for Christmas! And listen! You can hear the opening score from <em>Home Alone<\/em> playing throughout the reunion. (A nice callback to the original Kevin [McCallister] who also wanted to be home with his family for Christmas.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Happy holidays to one and all!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Kevin the Carrot, the adventurous brand mascot for Aldi UK, has a penchant for getting into mishaps during the holidays. Ad agency McCann UK gets a kick [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nostalgic Twists Bring Aldi UK\u2019s Kevin the Carrot Home for Christmas | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\/19742\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nostalgic Twists Bring Aldi UK\u2019s Kevin the Carrot Home for Christmas\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Kevin the Carrot, the adventurous brand mascot for Aldi UK, has a penchant for getting into mishaps during the holidays. Ad agency McCann UK gets a kick [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\/19742\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-16T22:14:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-16T22:14:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-16-at-3.13.46-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1088\" \/>\n\t<meta property=\"og:image:height\" content=\"610\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\\\/19742\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\\\/19742\\\/\"},\"author\":{\"name\":\"becky\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\"},\"headline\":\"Nostalgic Twists Bring Aldi UK\u2019s Kevin the Carrot Home for Christmas\",\"datePublished\":\"2026-09-16T22:14:09+00:00\",\"dateModified\":\"2026-09-16T22:14:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\\\/19742\\\/\"},\"wordCount\":856,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\\\/19742\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-16-at-3.13.46-PM.png\",\"keywords\":[\"PopIcon\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\\\/19742\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\\\/19742\\\/\",\"name\":\"Nostalgic Twists Bring Aldi UK\u2019s Kevin the Carrot Home for Christmas | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\\\/19742\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\\\/19742\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-16-at-3.13.46-PM.png\",\"datePublished\":\"2026-09-16T22:14:09+00:00\",\"dateModified\":\"2026-09-16T22:14:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\\\/19742\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\\\/19742\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\\\/19742\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-16-at-3.13.46-PM.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-16-at-3.13.46-PM.png\",\"width\":1088,\"height\":610},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\\\/19742\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nostalgic Twists Bring Aldi UK\u2019s Kevin the Carrot Home for Christmas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\",\"name\":\"becky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"caption\":\"becky\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Nostalgic Twists Bring Aldi UK\u2019s Kevin the Carrot Home for Christmas | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\/19742\/","og_locale":"en_US","og_type":"article","og_title":"Nostalgic Twists Bring Aldi UK\u2019s Kevin the Carrot Home for Christmas","og_description":"By Heather Taylor Kevin the Carrot, the adventurous brand mascot for Aldi UK, has a penchant for getting into mishaps during the holidays. Ad agency McCann UK gets a kick [&hellip;]","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\/19742\/","og_site_name":"AW360","article_published_time":"2026-09-16T22:14:09+00:00","article_modified_time":"2026-09-16T22:14:10+00:00","og_image":[{"width":1088,"height":610,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-16-at-3.13.46-PM.png","type":"image\/png"}],"author":"becky","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\/19742\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\/19742\/"},"author":{"name":"becky","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b"},"headline":"Nostalgic Twists Bring Aldi UK\u2019s Kevin the Carrot Home for Christmas","datePublished":"2026-09-16T22:14:09+00:00","dateModified":"2026-09-16T22:14:10+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\/19742\/"},"wordCount":856,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\/19742\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-16-at-3.13.46-PM.png","keywords":["PopIcon"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\/19742\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\/19742\/","name":"Nostalgic Twists Bring Aldi UK\u2019s Kevin the Carrot Home for Christmas | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\/19742\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\/19742\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-16-at-3.13.46-PM.png","datePublished":"2026-09-16T22:14:09+00:00","dateModified":"2026-09-16T22:14:10+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\/19742\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\/19742\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\/19742\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-16-at-3.13.46-PM.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-16-at-3.13.46-PM.png","width":1088,"height":610},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/nostalgic-twists-bring-aldi-uks-kevin-the-carrot-home-for-christmas\/19742\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Nostalgic Twists Bring Aldi UK\u2019s Kevin the Carrot Home for Christmas"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b","name":"becky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","caption":"becky"}}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/19742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=19742"}],"version-history":[{"count":1,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/19742\/revisions"}],"predecessor-version":[{"id":19744,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/19742\/revisions\/19744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/19743"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=19742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=19742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=19742"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=19742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}