{"id":19745,"date":"2026-09-16T18:15:53","date_gmt":"2026-09-16T22:15:53","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19745"},"modified":"2026-09-16T18:15:54","modified_gmt":"2026-09-16T22:15:54","slug":"ready-to-reverse-trick-or-treat-with-the-kool-aid-man","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/ready-to-reverse-trick-or-treat-with-the-kool-aid-man\/19745\/","title":{"rendered":"Ready to Reverse Trick-or-Treat with the Kool-Aid Man?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is Halloween canceled? Not when the <em>Kool-Aid<\/em> Man is on your side! In 2020, the Kool-Aid Man is encouraging kids stuck at home on October\u2019s most spooktacular night to reverse trick-or-treat alongside the iconic pitcher.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/10\/KA_GA_PR_Branding.png\" alt=\"\" class=\"wp-image-12467\"\/><\/figure>\n\n\n\n<h3 id=\"h-what-s-reverse-trick-or-treating\" class=\"wp-block-heading\"><strong>What\u2019s Reverse Trick-or-Treating?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The CDC has advised against traditional trick-or-treating amid the COVID-19 pandemic. This means, at least in 2020, that kids will not be able to go from door to door in their neighborhoods collecting candy and showing off their Halloween costumes. You can still dress up and enjoy your favorite candies, but not in a manner that challenges social distancing or mask-wearing guidelines.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/10\/KA_Popping_Candy.png\" alt=\"\" class=\"wp-image-12466\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Reverse trick-or-treating allows the<em> Kool-Aid<\/em> Man to crash through Halloween and bring <em>Kool-Aid<\/em> fun to kids, and Halloween enthusiasts, all over the country. The iconic mascot will personally be delivering Halloween-themed <em>Kool-Aid<\/em> candy, including Scary Berry Jammers, and Ghoul-Aid Scary Berry popping candy to select homes nationwide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These Ghoul-Aid gift packs, including <em>Kool-Aid<\/em> Man costumes, will be delivered to fans on-demand. Even the <a href=\"https:\/\/popicon.life\/putting-the-kool-back-in-kool-aid\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Kool-Aid<\/em> Man himself<\/a> will be making these deliveries to a select number of lucky winners \u2014 oh yeah!<\/p>\n\n\n\n<h3 id=\"h-when-does-reverse-trick-or-treating-start\" class=\"wp-block-heading\"><strong>When Does Reverse Trick-or-Treating Start?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/10\/kool_aid_halloween_2020.png\" alt=\"\" class=\"wp-image-12468\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Starting October 31 (All Hallow\u2019s Eve, of course!), kit deliveries will begin making their rounds to select homes and kids nationwide. Parents may enter in for a chance to be one of the lucky winners on the Kool-Aid Twitter handle <a href=\"https:\/\/twitter.com\/koolaid\">@koolaid<\/a>. Tweet #GhoulAid and #OhYeahPromo for a chance to win a surprise Ghoul-Aid gift pack.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe&nbsp;<em>Kool-Aid<\/em> brand is all about crashing in and bringing the fun and despite Halloween being celebrated a bit different this year, we don\u2019t want to sacrifice one of the best parts \u2014 trick-or-treating,\u201d said Naor Danieli, Head of Kids Hydration at Kraft Heinz, \u201cThe <em>Kool-Aid&nbsp;<\/em>Man will bring Halloween fun to kids stuck at home.\u201d<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Kool-Aid Man Saves Halloween | Ghoul-Aid\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/jodhk6HP_-I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the meantime, the <em>Kool-Aid<\/em> Man is up to plenty of chills, thrills, and tasty <em>Kool-Aid<\/em> spills on Twitter. Currently, he\u2019s queuing up his <a href=\"https:\/\/twitter.com\/koolaid\/status\/1321193935444717568\">favorite new #GhoulAidJams<\/a>: the \u201cMonster Krash\u201d sung by none other than the ghoulish big guy himself! Happy Halloween!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Is Halloween canceled? Not when the Kool-Aid Man is on your side! In 2020, the Kool-Aid Man is encouraging kids stuck at home on October\u2019s most spooktacular [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ready to Reverse Trick-or-Treat with the Kool-Aid Man? | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ready-to-reverse-trick-or-treat-with-the-kool-aid-man\/19745\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ready to Reverse Trick-or-Treat with the Kool-Aid Man?\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Is Halloween canceled? 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