{"id":19751,"date":"2020-10-15T18:17:00","date_gmt":"2020-10-15T22:17:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19751"},"modified":"2026-09-16T18:19:28","modified_gmt":"2026-09-16T22:19:28","slug":"how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\/19751\/","title":{"rendered":"How Karlee Morse is Bringing the Monster Cereals Icons to Ghoulish Life"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Halloween may look a bit different this year, but the spooktacular <a href=\"https:\/\/popicon.life\/monsters-a-brief-history-of-the-monster-cereals-icons\/\" target=\"_blank\" rel=\"noreferrer noopener\">Monster Cereals characters<\/a> \u2014 Count Chocula, Boo Berry, and Franken Berry \u2014 are back! Boils and ghouls will simply scream for this news: one of these icons, reimagined as a bust mold, could be <em>yours<\/em>!<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"A Monster of a sweepstakes\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/GsVOOXBjvVQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">General Mills is launching a <a href=\"https:\/\/blog.generalmills.com\/2020\/10\/enter-the-monster-cereal-sweepstakes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Monster Cereal Sweepstakes<\/a> featuring the iconic Monster Cereal mascots. Keep reading until the end for more details about how you can enter in to win\u2026 if you dare.<\/p>\n\n\n\n<h3 id=\"h-making-the-monsters-with-karlee-morse\" class=\"wp-block-heading\"><strong>Making the Monsters with Karlee Morse<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/10\/karlee_frankenberry.png\" alt=\"\" class=\"wp-image-12413\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Toronto-based special effects artist <a href=\"http:\/\/www.karleemorse.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Karlee Morse<\/a> is the creative genius behind these ghoulish busts. Morse has been an FX artist for the last seven years, primarily in the film, television, and live performance industries. We chatted with Morse about her spooky background in designing prosthetics, what it\u2019s like to take a brand mascot from the 2D cereal box into 3D, and which Monster Cereals icon is her favorite.<\/p>\n\n\n\n<h4 id=\"h-karlee-it-s-so-exciting-to-chat-with-you-for-this-general-mills-halloween-campaign-can-you-share-a-bit-with-us-about-your-special-effects-background-and-the-spooky-movie-monsters-you-ve-worked-on-over-the-years\" class=\"wp-block-heading\"><strong>Karlee, it\u2019s so exciting to chat with you for this General Mills Halloween campaign! Can you share a bit with us about your special effects background and the spooky movie monsters you\u2019ve worked on over the years?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;ve been working as an FX artist for the last 7 years. I work in film, television, live performances, and even video games. I love what I do because every project and day is vastly different \u2014 I get to meet and work with amazing people, go to cool places, and creatively problem-solve to build various creatures, make-up FX, and props.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some spooky projects that I really loved were designing prosthetics for include the film &#8216;Becky,&#8217; which has gained a bit of a cult following \u2014 very gory film! I&#8217;ve designed creatures and FX for the &#8216;Baroness von Sketch Show.&#8217; Some of the creature make-ups I&#8217;ve designed have been for children&#8217;s shows including &#8216;Odd Squad,&#8217; &#8216;Dino Dana&#8217; \u2014 the latter of which I just won a Daytime Emmy for! \u2014 as well as ghosts and creatures for \u2018My Paranormal Nightmare.\u2019 Another favourite was assisting on the TV series \u2018What We Do in the Shadows.\u2019<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/10\/booberry_2020.png\" alt=\"\" class=\"wp-image-12412\"\/><\/figure>\n\n\n\n<h4 id=\"h-growing-up-were-you-a-fan-of-monster-cereals\" class=\"wp-block-heading\"><strong>Growing up, were you a fan of Monster Cereals?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ve always loved the look of the Monster Cereal characters (I think they&#8217;re so darn cute), and I knew that when they were released in stores, Halloween was just around the corner. They\u2019re obviously the coolest of any cereal mascots, as they&#8217;re representatives of Halloween! Boo Berry is my favourite character (though the Frankenberry bust is my favourite one).<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/10\/monsters_bts_2.png\" alt=\"\" class=\"wp-image-12409\"\/><\/figure>\n\n\n\n<h4 id=\"h-how-did-general-mills-approach-you-about-this-project-and-what-was-your-reaction\" class=\"wp-block-heading\"><strong>How did General Mills approach you about this project \u2014 and what was your reaction?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">General Mills reached out in the hopes of doing a SPFX&nbsp;(Special Effects)&nbsp;make-up project. However, due to the current climate, and with Halloween looking a little different this year, we had to come up with something unique. We brainstormed to think of another way we could do something really cool for the fans, something for them to get super excited about&nbsp;this&nbsp;Halloween, but could be executed safely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I was shocked, incredibly excited, honoured and humbled (in that order!!). Halloween is my favourite holiday, and these are such iconic characters. It was a huge honour to be able to work on this project, I was overwhelmingly excited, I almost had TOO MANY ideas.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"A Monster of a sweepstakes: Behind the scenes\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/qkKGGy0HEjw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In creating these busts, it looks like you were able to add your own spin to these characters. (Like giving Boo Berry a gap between his teeth, for example.) Did you look to anything for inspiration or direction, like reviewing older images from the GM archives of the Monsters?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes! I was so excited to put a bit of a unique spin on them. I was reminded by the GM team to not make them *scary* (as I\u2019m often brought onto projects to make some really scary stuff!), but beyond that I was able to create.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/10\/count_chocula_2020.png\" alt=\"\" class=\"wp-image-12414\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Inspiration came from what I thought I would want to see as a kid.&nbsp;There\u2019s definitely a nostalgic factor when it comes to the love of these characters, so I tried to create something that I, myself, would be stoked to see. I wanted them to have the appearance of proper display pieces, or trophies (a play on the idea of &#8216;monster hunters\u2019).<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/10\/monsters_bts_3.png\" alt=\"\" class=\"wp-image-12410\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Generally, special effects art is done on people or creatures \u2014 not brand mascots! Were there any challenges in working on this trio of icons and bringing them from the cereal box into real life?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes! I think the challenge came in taking these 2D icons and thinking of how they might exist tangibly. Chocula\u2019s cape is easy to picture, but what about a ghostly form like Boo Berry? I tried to keep a fun cartoony style to them, while maintaining&nbsp;a little&nbsp;bit of realism.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The other challenge came in the sense that a lot of the work I create is used on screen briefly, or it\u2019s a make-up on an actor \u2014 these are display pieces that someone will have forever! I have to examine how the piece works from all angles, and make sure they\u2019re refined and finished well.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/10\/monsters_bts.png\" alt=\"\" class=\"wp-image-12408\"\/><\/figure>\n\n\n\n<h4 id=\"h-how-long-did-it-take-to-make-these-busts-and-what-kinds-of-materials-are-they-made-of\" class=\"wp-block-heading\"><strong>How long did it take to make these busts and what kinds of materials are they made of?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Besides the concepting stages, the actual builds of the busts&nbsp;took&nbsp;about six weeks for the three of them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They\u2019re cast in a translucent resin. Each weighs&nbsp;around 12 lbs (as much as my dog, so they have a nice weight to them). They\u2019re around 20 inches in height and various widths.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/10\/frankenberry_2020.png\" alt=\"\" class=\"wp-image-12411\"\/><\/figure>\n\n\n\n<h4 id=\"h-in-this-unprecedented-year-we-re-excited-to-see-these-iconic-monsters-joining-us-for-halloween-what-about-these-brand-mascots-personally-resonates-with-you-and-why-do-you-think-audiences-love-them-so-much\" class=\"wp-block-heading\"><strong>In this unprecedented year, we\u2019re excited to see these iconic Monsters joining us for Halloween! What about these brand mascots personally resonates with you and why do you think audiences love them so much?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Seeing these mascots signifies that Halloween is right around the corner&nbsp;and it&nbsp;reminds me of Halloween as a kid.&nbsp;I think that specific nostalgia factor is what fans really love about them! I think it\u2019s especially cool that the brand has been around for so long&nbsp;that new generations of kids can have their own memories of enjoying the cereal during the Halloween season!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/10\/Monster_Cereal_Sweepstakes.jpeg\" alt=\"\" class=\"wp-image-12404\"\/><\/figure>\n\n\n\n<h3 id=\"h-how-can-you-win-a-monster-cereals-bust\" class=\"wp-block-heading\"><strong>How Can You Win a Monster Cereals Bust?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to enter to win a Monster Cereals bust this Halloween? Here\u2019s how to enter the #MonsterCerealSweepstakes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1) Follow General Mills on Instagram and \u201clike\u201d the <a href=\"https:\/\/www.instagram.com\/p\/CGWZmd3HgRb\/\" target=\"_blank\" rel=\"noreferrer noopener\">Monster Cereals Sweepstakes official post<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2) Leave a comment telling us which Monster is your favorite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3) Use the hashtag #MonsterCerealSweepstakes for a chance to win one of these Spooktacular icons!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Monster Cereal Sweepstakes ends on October 22, 2020 at 11:59 PM EST. Good luck to the totally ghoul entries!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Halloween may look a bit different this year, but the spooktacular Monster Cereals characters \u2014 Count Chocula, Boo Berry, and Franken Berry \u2014 are back! Boils and [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Karlee Morse is Bringing the Monster Cereals Icons to Ghoulish Life | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\/19751\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Karlee Morse is Bringing the Monster Cereals Icons to Ghoulish Life\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Halloween may look a bit different this year, but the spooktacular Monster Cereals characters \u2014 Count Chocula, Boo Berry, and Franken Berry \u2014 are back! Boils and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\/19751\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-15T22:17:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-16T22:19:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-16-at-3.18.46-PM-1024x577.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"577\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\\\/19751\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\\\/19751\\\/\"},\"author\":{\"name\":\"becky\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\"},\"headline\":\"How Karlee Morse is Bringing the Monster Cereals Icons to Ghoulish Life\",\"datePublished\":\"2020-10-15T22:17:00+00:00\",\"dateModified\":\"2026-09-16T22:19:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\\\/19751\\\/\"},\"wordCount\":1141,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\\\/19751\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-16-at-3.18.46-PM.png\",\"keywords\":[\"PopIcon\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\\\/19751\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\\\/19751\\\/\",\"name\":\"How Karlee Morse is Bringing the Monster Cereals Icons to Ghoulish Life | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\\\/19751\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\\\/19751\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-16-at-3.18.46-PM.png\",\"datePublished\":\"2020-10-15T22:17:00+00:00\",\"dateModified\":\"2026-09-16T22:19:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\\\/19751\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\\\/19751\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\\\/19751\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-16-at-3.18.46-PM.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-16-at-3.18.46-PM.png\",\"width\":2206,\"height\":1244},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\\\/19751\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Karlee Morse is Bringing the Monster Cereals Icons to Ghoulish Life\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\",\"name\":\"becky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"caption\":\"becky\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Karlee Morse is Bringing the Monster Cereals Icons to Ghoulish Life | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\/19751\/","og_locale":"en_US","og_type":"article","og_title":"How Karlee Morse is Bringing the Monster Cereals Icons to Ghoulish Life","og_description":"By Heather Taylor Halloween may look a bit different this year, but the spooktacular Monster Cereals characters \u2014 Count Chocula, Boo Berry, and Franken Berry \u2014 are back! Boils and [&hellip;]","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\/19751\/","og_site_name":"AW360","article_published_time":"2020-10-15T22:17:00+00:00","article_modified_time":"2026-09-16T22:19:28+00:00","og_image":[{"width":1024,"height":577,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-16-at-3.18.46-PM-1024x577.png","type":"image\/png"}],"author":"becky","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\/19751\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\/19751\/"},"author":{"name":"becky","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b"},"headline":"How Karlee Morse is Bringing the Monster Cereals Icons to Ghoulish Life","datePublished":"2020-10-15T22:17:00+00:00","dateModified":"2026-09-16T22:19:28+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\/19751\/"},"wordCount":1141,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\/19751\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-16-at-3.18.46-PM.png","keywords":["PopIcon"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\/19751\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\/19751\/","name":"How Karlee Morse is Bringing the Monster Cereals Icons to Ghoulish Life | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\/19751\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\/19751\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-16-at-3.18.46-PM.png","datePublished":"2020-10-15T22:17:00+00:00","dateModified":"2026-09-16T22:19:28+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\/19751\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\/19751\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\/19751\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-16-at-3.18.46-PM.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-16-at-3.18.46-PM.png","width":2206,"height":1244},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/how-karlee-morse-is-bringing-the-monster-cereals-icons-to-ghoulish-life\/19751\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"How Karlee Morse is Bringing the Monster Cereals Icons to Ghoulish Life"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b","name":"becky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","caption":"becky"}}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/19751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=19751"}],"version-history":[{"count":1,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/19751\/revisions"}],"predecessor-version":[{"id":19753,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/19751\/revisions\/19753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/19752"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=19751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=19751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=19751"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=19751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}