{"id":19774,"date":"2020-08-12T18:32:00","date_gmt":"2020-08-12T22:32:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19774"},"modified":"2026-09-16T18:34:28","modified_gmt":"2026-09-16T22:34:28","slug":"mr-peanut-embraces-young-adulthood-celebrates-21st-birthday-as-peanut-jr","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/mr-peanut-embraces-young-adulthood-celebrates-21st-birthday-as-peanut-jr\/19774\/","title":{"rendered":"Mr. Peanut Embraces Young Adulthood, Celebrates 21st Birthday As Peanut Jr."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Life moves pretty fast when you\u2019re a legume. Earlier this year, Planters fans were shellshocked to hear that Mr. Peanut passed away at age 104 just before <a href=\"https:\/\/popicon.life\/ripeanut-mr-peanut-heroically-sacrifices-life-for-friends-before-super-bowl-liv\/\" target=\"_blank\" rel=\"noreferrer noopener\">Super Bowl LIV<\/a>. #RIPeanut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Planets icon was quickly reborn as Baby Nut in commercials that aired during the Super Bowl. Some believe the <a href=\"https:\/\/popicon.life\/brand-mascots-super-bowl-liv\/\" target=\"_blank\" rel=\"noreferrer noopener\">tears of the Kool-Aid Man<\/a> brought him back to life.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/08\/mr_peanut_glow_up.png\" alt=\"\" class=\"wp-image-12174\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">There have been little signs all throughout this year that Baby Nut is growing up \u2014 mostly observed on the <a href=\"https:\/\/twitter.com\/MrPeanut\">@MrPeanut<\/a> Twitter handle. Over the last 24 hours, our favorite legume has been experiencing the urge to glow up so he can grow up. Also, he\u2019s consulting Google about his limbs hurting. Sounds like somebody is about to go on a major, magical growth spurt!<\/p>\n\n\n\n<h3 id=\"h-meet-peanut-jr\" class=\"wp-block-heading\"><strong>Meet Peanut Jr.!<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On Tuesday August 11, 2020, Baby Nut is <em>shellebrating<\/em> his new stage of life. He\u2019s now Peanut Jr.!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/08\/Peanut-Jr..png\" alt=\"\" class=\"wp-image-12177\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Peanut Jr. is a 21-year-old peanut who is officially the legal drinking age. He has freckles on his face. Peanut Jr. also dresses casually, wearing a baseball cap and sneakers. He\u2019s excited to become a peanut of the people and to learn more about his personality \u2014 including his go-to drink order!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How, exactly, did Peanut Jr. go from Baby Nut to 21-years-old in less than a year? Wait, is the year <em>still <\/em>2020 or are we actually living in a 2041 world? The answer is his magic growth spurt. Time moves pretty fast in peanut years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That, and it <em>has<\/em> been a weird year. Anything can happen in 2020 \u2014 including a brand mascot that ages into a <a href=\"https:\/\/twitter.com\/MrPeanut\/status\/1293190124084240386\" target=\"_blank\" rel=\"noreferrer noopener\">young adult legume<\/a> overnight.<\/p>\n\n\n\n<h3 id=\"h-let-s-shellebrate-birthdays\" class=\"wp-block-heading\"><strong>Let\u2019s Shellebrate Birthdays!<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/08\/peanut_jr_birthday.jpeg\" alt=\"\" class=\"wp-image-12175\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In honor of his 21st birthday, Peanut Jr. is helping others that missed out on parties over the last few months for a special birthday surprise. He\u2019s encouraging anyone that celebrated a birthday in quarantine or will celebrate in quarantine to <a href=\"https:\/\/twitter.com\/MrPeanut\/status\/1293213997521678341\" target=\"_blank\" rel=\"noreferrer noopener\">tweet him their dream birthday gift<\/a>. Remember: you can only use 10 words or less to describe this dream birthday gift! Make sure to include the hashtags #MakeMyBirthdayNuts and #Sweeps when tweeting @MrPeanut\u2019s Twitter handle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Three lucky fans will win $2,100 (get it?) in cash. The money will be delivered socially distancing style to their doorstep by the iconic NUTmobile. Join the nutty celebration now through August 24th for a chance to win! Good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Life moves pretty fast when you\u2019re a legume. Earlier this year, Planters fans were shellshocked to hear that Mr. Peanut passed away at age 104 just before [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mr. Peanut Embraces Young Adulthood, Celebrates 21st Birthday As Peanut Jr. | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/mr-peanut-embraces-young-adulthood-celebrates-21st-birthday-as-peanut-jr\/19774\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mr. Peanut Embraces Young Adulthood, Celebrates 21st Birthday As Peanut Jr.\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Life moves pretty fast when you\u2019re a legume. 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