{"id":19777,"date":"2020-07-28T18:34:00","date_gmt":"2020-07-28T22:34:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19777"},"modified":"2026-09-16T18:36:12","modified_gmt":"2026-09-16T22:36:12","slug":"mms-spokescandies-change-colors-in-sweet-social-distancing-tribute","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/mms-spokescandies-change-colors-in-sweet-social-distancing-tribute\/19777\/","title":{"rendered":"M&amp;M\u2019S Spokescandies Change Colors in Sweet Social Distancing Tribute"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beautiful things happen when we all work together, including a global group effort to color the next M&amp;M\u2019S commercial. Ever wanted to see Red switch it up and become pink? How about Yellow embracing lime green? All these colors, and many more, made their way into the latest M&amp;M\u2019S commercial that salutes those individuals that continue to stay home and practice social distancing.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/07\/mms_coloring_book_page.jpg\" alt=\"\" class=\"wp-image-12147\"\/><\/figure>\n\n\n\n<h3 id=\"h-digital-coloring-book\" class=\"wp-block-heading\"><strong>\u201cDigital Coloring Book\u201d<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In May 2020, ad agency BBDO announced that the next M&amp;M\u2019S commercial would be completely colored by the fans. Longtime M&amp;M\u2019S enthusiasts could visit the M&amp;M\u2019S coloring book website and color in scenes starring Red and Yellow using a variety of tools provided by the site. The coloring book also acted as a great creative outlet for the millions of people that continued to stay home and practice social distancing during the COVID-19 pandemic.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/07\/mms_coloring.png\" alt=\"\" class=\"wp-image-12146\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">While the coloring book website has since shuttered, fans can glimpse how the artwork came together at the <a href=\"https:\/\/www.facebook.com\/watch\/?v=247466319930562\" target=\"_blank\" rel=\"noreferrer noopener\">M&amp;M\u2019S Facebook page<\/a>. Once artists completed their masterpiece, they were able to submit to the site for a chance to see their artwork included in the final commercial.<\/p>\n\n\n\n<h3 id=\"h-coloring-book\" class=\"wp-block-heading\"><strong>\u201cColoring Book\u201d<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"M&amp;M&amp;apos;s - Coloring Book (2020, USA)\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/f8DHc1oRB3Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take a look at the snazzy new shades for the iconic M&amp;M\u2019S spokescandies, Red and Yellow, in their fully colored and completed commercial!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/07\/mms_teal_orange.png\" alt=\"\" class=\"wp-image-12152\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We get to see the duo swap out for teal and orange\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/07\/mms_pink_lime.png\" alt=\"\" class=\"wp-image-12150\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Try pink and lime green on for size\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/07\/mms_red_yellow-1.png\" alt=\"\" class=\"wp-image-12154\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And embrace their timeless Red and Yellow roots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stunning colors throughout the spot range from bright jewel tones to soft pastels. Note the attention to coloring in all the Easter egg details in their room. The framed photo on the wall changes to include slogans like \u201cI love Mars\u201d and images of Red and Yellow in their younger years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Animated by the team at HouseSpecial and directed by <a href=\"http:\/\/www.housespecial.com\/kirk-kelley\" target=\"_blank\" rel=\"noreferrer noopener\">Kirk Kelley<\/a>, the M&amp;M\u2019S spokescandies express their gratitude to everyone that took the time to help color this commercial together.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/07\/mms_masks.png\" alt=\"\" class=\"wp-image-12148\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Blink and you might miss it, but there\u2019s also a split second where the pair wear masks! We managed to get a screenshot of this fantastic moment. Stay safe, wear a mask, and continue to keep social distancing with our favorite spokescandies!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Beautiful things happen when we all work together, including a global group effort to color the next M&amp;M\u2019S commercial. Ever wanted to see Red switch it up [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>M&amp;M\u2019S Spokescandies Change Colors in Sweet Social Distancing Tribute | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/mms-spokescandies-change-colors-in-sweet-social-distancing-tribute\/19777\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M&amp;M\u2019S Spokescandies Change Colors in Sweet Social Distancing Tribute\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Beautiful things happen when we all work together, including a global group effort to color the next M&amp;M\u2019S commercial. 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