{"id":19783,"date":"2020-07-14T18:37:00","date_gmt":"2020-07-14T22:37:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19783"},"modified":"2026-09-16T18:39:50","modified_gmt":"2026-09-16T22:39:50","slug":"is-dolly-the-new-brand-mascot-for-bobs-big-boy","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/is-dolly-the-new-brand-mascot-for-bobs-big-boy\/19783\/","title":{"rendered":"Is Dolly the New Brand Mascot for Bob\u2019s Big Boy?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Who is Dolly? Fans of <a href=\"https:\/\/bobs.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bob\u2019s Big Boy<\/a> restaurant may be surprised to find that the iconic mascot, a little boy in checkered overalls carrying a double-deck cheeseburger, is MIA from the menu. In his place is Dolly, a blonde-haired girl.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/07\/dolly_big_boy.png\" alt=\"\" class=\"wp-image-12114\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In a plot twist so unusual it easily fits into 2020\u2019s overall narrative, Dolly\u2019s character was previously part of the Big Boy brand. She retired decades ago and is making her big comeback.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will Dolly replace Big Boy? Who is Dolly? And #WhereIsBigBoy?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s piece together a timeline based on clues leading up to the mascot switcharoo.<\/p>\n\n\n\n<h3 id=\"h-let-s-give-em-something-to-cluck-about\" class=\"wp-block-heading\"><strong>Let\u2019s Give \u2018Em Something to Cluck About<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The first indication that changes were on the horizon at Bob\u2019s Big Boy can be traced back to June 27, 2020. Big Boy\u2019s Instagram handle ran an <a href=\"https:\/\/www.instagram.com\/p\/CB8XJkYAHIe\/\" target=\"_blank\" rel=\"noreferrer noopener\">edited video<\/a> of news coverage covering the Twitter beef between fast food chicken sandwiches. Brands mentioned included fast food giants like Popeyes and Wendy\u2019s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not one for experiencing fast food FOMO, Big Boy ended the edited video with an announcement. Something big is coming at their restaurant. The only hint was the name \u201cDolly.\u201d<\/p>\n\n\n\n<h3 id=\"h-meet-dolly\" class=\"wp-block-heading\"><strong>Meet Dolly<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dolly made her debut on Big Boy\u2019s Instagram handle on June 29, 2020. Curious fans immediately wanted to know more about the blonde mascot in her pink and purple uniform. All the answers about the character could be found at <a href=\"https:\/\/www.bigboy.com\/Dolly\/\" target=\"_blank\" rel=\"noreferrer noopener\">WhoIsDolly.com<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/07\/big_boy_dolly.jpg\" alt=\"\" class=\"wp-image-12110\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dolly, as it turns out, was a previous fixture in the Adventures of the Big Boy comic book series.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/07\/big_boy_dolly_3.jpg\" alt=\"\" class=\"wp-image-12109\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Throughout the 1950s, Dolly also appeared on Big Boy kids\u2019 menus and coloring pages. She spent decades acting as Big Boy\u2019s best friend and sidekick. Now, her triumphant return into the spotlight allows Dolly to introduce \u201cThe Dolly\u201d \u2014 her limited-edition namesake chicken sandwich.<\/p>\n\n\n\n<h3 id=\"h-is-dolly-here-to-stay\" class=\"wp-block-heading\"><strong>Is Dolly Here to Stay?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Will Dolly replace Big Boy in the long run? While some fans are speculating this may be the case, Big Boy\u2019s Director of Training Frank Alessandrini assures audiences that reintroducing Dolly was part of a <a href=\"https:\/\/www.foodandwine.com\/news\/big-boy-mascot-replaced-dolly\" target=\"_blank\" rel=\"noreferrer noopener\">pre-planned restaurant promotion<\/a>. Big Boy isn\u2019t going anywhere.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/07\/bobs_big_boy_memory_lane.jpg\" alt=\"\" class=\"wp-image-12111\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If Big Boy is going to be the star of his double-decker sandwich, then Dolly gets to share the stage with Big Boy for The Dolly chicken sandwich. You\u2019ll be able to spot Dolly on Big Boy\u2019s social media accounts, including <a href=\"https:\/\/www.instagram.com\/itsyourbigboy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> and <a href=\"https:\/\/www.facebook.com\/bobsburbank\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the meantime, we\u2019re keeping our fingers crossed for a potential Dolly statue to be created to stand alongside Big Boy outside of their restaurant locations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Images credited to <a href=\"https:\/\/www.facebook.com\/bobsburbank\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bob&#8217;s Big Boy Facebook page<\/a>.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Who is Dolly? Fans of Bob\u2019s Big Boy restaurant may be surprised to find that the iconic mascot, a little boy in checkered overalls carrying a double-deck [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is Dolly the New Brand Mascot for Bob\u2019s Big Boy? | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/is-dolly-the-new-brand-mascot-for-bobs-big-boy\/19783\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Dolly the New Brand Mascot for Bob\u2019s Big Boy?\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Who is Dolly? Fans of Bob\u2019s Big Boy restaurant may be surprised to find that the iconic mascot, a little boy in checkered overalls carrying a double-deck [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/is-dolly-the-new-brand-mascot-for-bobs-big-boy\/19783\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-14T22:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-16T22:39:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-16-at-3.39.05-PM-1024x568.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"568\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-dolly-the-new-brand-mascot-for-bobs-big-boy\\\/19783\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-dolly-the-new-brand-mascot-for-bobs-big-boy\\\/19783\\\/\"},\"author\":{\"name\":\"becky\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\"},\"headline\":\"Is Dolly the New Brand Mascot for Bob\u2019s Big Boy?\",\"datePublished\":\"2020-07-14T22:37:00+00:00\",\"dateModified\":\"2026-09-16T22:39:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-dolly-the-new-brand-mascot-for-bobs-big-boy\\\/19783\\\/\"},\"wordCount\":443,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-dolly-the-new-brand-mascot-for-bobs-big-boy\\\/19783\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-16-at-3.39.05-PM.png\",\"keywords\":[\"PopIcon\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-dolly-the-new-brand-mascot-for-bobs-big-boy\\\/19783\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/is-dolly-the-new-brand-mascot-for-bobs-big-boy\\\/19783\\\/\",\"name\":\"Is Dolly the New Brand Mascot for Bob\u2019s Big Boy? 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