{"id":19789,"date":"2026-09-16T18:43:43","date_gmt":"2026-09-16T22:43:43","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19789"},"modified":"2026-09-16T18:43:43","modified_gmt":"2026-09-16T22:43:43","slug":"budweiser-clydesdales-and-puppy-celebrate-safe-reunion-in-reunited-with-buds","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/budweiser-clydesdales-and-puppy-celebrate-safe-reunion-in-reunited-with-buds\/19789\/","title":{"rendered":"Budweiser Clydesdales and Puppy Celebrate Safe Reunion in \u201cReunited with Buds\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Loyal Budweiser fans know all about the friendship between the Budweiser Clydesdales and their puppy pal. They\u2019ve been BFFs since 2014, but the Clydesdales have been spending the COVID-19 pandemic social distancing. Now, these mascots are getting a chance to see their old friends again in Budweiser\u2019s new spot \u201cReunited With Buds.\u201d<\/p>\n\n\n\n<h3 id=\"h-looking-back-at-puppy-love\" class=\"wp-block-heading\"><strong>Looking Back at \u201cPuppy Love\u201d<\/strong><\/h3>\n\n\n<p><a href=\"https:\/\/youtu.be\/dlNO2trC-mk\">https:\/\/youtu.be\/dlNO2trC-mk<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When did this friendship begin? During Super Bowl XLVIII, Budweiser introduced a Labrador retriever puppy to the Clydesdale farm. In the \u201cPuppy Love\u201d spot, the pup and Clydesdales became instant friends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their respective owners did their best to keep the puppy and horses apart \u2014 likely because they lived on separate farms. Eventually, someone who knew the puppy\u2019s owner decided to pack up and take the dog along to move out of the area. The <a href=\"https:\/\/popicon.life\/alcohol-brand-mascots-quarantine\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clydesdale horses<\/a> didn\u2019t want to say goodbye to their friend. They galloped together and surrounded the car to keep the puppy from moving away. At the end of \u201cPuppy Love,\u201d the Labrador retriever and Clydesdales enjoy playing together as their owners watch over them and enjoy a few beers together.<\/p>\n\n\n\n<h3 id=\"h-reunited-with-buds\" class=\"wp-block-heading\"><strong>\u201cReunited With Buds\u201d<\/strong><\/h3>\n\n\n<p><a href=\"https:\/\/youtu.be\/A0bRrajlEkU\">https:\/\/youtu.be\/A0bRrajlEkU<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The world looks very different in 2020 than it did in 2014. Budweiser\u2019s latest commercial \u201cReunited With Buds\u201d has two storylines: one of old friends reuniting and the United States slowly phasing to reopening bars amid COVID-19.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Clydesdales have long anticipated the day they could see their puppy pal again. The spot from <a href=\"https:\/\/anomaly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anomaly Canada<\/a> is set to Queen\u2019s \u201cDon\u2019t Stop Me Now\u201d as the Clydesdales race through farm fields, city sidewalks, and beaches for a safe reunion with the pup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does some of the footage look familiar to you? Due to the pandemic and social distancing guidelines, no new footage was filmed for the commercial. Instead, the spot is made up of footage from old Budweiser commercials including the aforementioned \u201cPuppy Love.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The commercial\u2019s YouTube description notes that in addition to drinking responsibly, it\u2019s important for all Buds to be responsible in their reunions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Closing out the spot is a message from Budweiser. \u201cWe can\u2019t wait to see our buds. But when we do, let\u2019s do it safely.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As of March 2020, Anheuser-Busch has donated $5 million to support <a href=\"https:\/\/thehill.com\/changing-america\/well-being\/prevention-cures\/489490-anheuser-busch-donates-sports-and-entertainment\" target=\"_blank\" rel=\"noreferrer noopener\">COVID-19 relief efforts<\/a> in the United States. Funds went to the American Red Cross and helped to convert arenas and stadiums into temporary blood drive centers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Loyal Budweiser fans know all about the friendship between the Budweiser Clydesdales and their puppy pal. They\u2019ve been BFFs since 2014, but the Clydesdales have been spending [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Budweiser Clydesdales and Puppy Celebrate Safe Reunion in \u201cReunited with Buds\u201d | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/budweiser-clydesdales-and-puppy-celebrate-safe-reunion-in-reunited-with-buds\/19789\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Budweiser Clydesdales and Puppy Celebrate Safe Reunion in \u201cReunited with Buds\u201d\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Loyal Budweiser fans know all about the friendship between the Budweiser Clydesdales and their puppy pal. 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