{"id":19792,"date":"2020-06-26T18:44:00","date_gmt":"2020-06-26T22:44:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19792"},"modified":"2026-09-16T18:45:40","modified_gmt":"2026-09-16T22:45:40","slug":"charlie-the-tunas-special-message-for-essential-workers","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/charlie-the-tunas-special-message-for-essential-workers\/19792\/","title":{"rendered":"Charlie the Tuna\u2019s Special Message for Essential Workers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like many households during COVID-19, StarKist\u2019s Charlie the Tuna has been working from home. Or more specifically, from the kitchen. The iconic spokes-fish recently debuted a special message from in a new commercial spot from <a href=\"https:\/\/www.quenchagency.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">quench Agency<\/a>.<\/p>\n\n\n\n<h3 id=\"h-charlie-s-message\" class=\"wp-block-heading\"><strong>Charlie\u2019s Message<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This StarKist commercial kicks off with a Zoom call from Charlie to viewers. Charlie is a seasoned pro at videoconferencing calls and knows exactly where to look into the camera lens. He\u2019s got a special message for all the essential, frontline workers that are out here working hard to keep us safe and fed during the pandemic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMy hat\u2019s off to you!\u201d Charlie exclaims. He then removes his iconic red beret from his head \u2014 for the first time since the character made its debut in 1961. Watch the video below for the big reveal!<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Charlie the Tuna Gives a Big Hats Off to Essential Workers\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/Gyuwmxhc5xM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cStay healthy and thank you for helping StarKist support Feed the Children!\u201d Charlie says.<\/p>\n\n\n\n<h3 id=\"h-how-is-starkist-helping-feed-the-children\" class=\"wp-block-heading\"><strong>How is StarKist Helping Feed the Children?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.feedthechildren.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Feed the Children<\/a> is a nonprofit organization that is dedicated to providing hope and resources for those without access to life\u2019s essentials. For more than 40 years, the nonprofit organization helps distribute product donations of food and other essential items alongside corporate donors and community partners. Internationally, Feed the Children is instrumental in reducing hunger and malnutrition across 10 countries including Asia and Africa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">StarKist is a longtime partner of Feed the Children, with over 11 years as a partner to the nonprofit. In 2020, StarKist donated over $150,000 in financial support, emergency aid, and product donations to the organization.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/06\/charlie_the_tuna.png\" alt=\"\" class=\"wp-image-12068\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Charlie\u2019s full of <a href=\"https:\/\/popicon.life\/brand-mascots-coronavirus\/\" target=\"_blank\" rel=\"noreferrer noopener\">good taste<\/a> with an even bigger heart. Our hats are off to this mascot and his kind message to workers on the frontlines!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Like many households during COVID-19, StarKist\u2019s Charlie the Tuna has been working from home. Or more specifically, from the kitchen. The iconic spokes-fish recently debuted a special [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Charlie the Tuna\u2019s Special Message for Essential Workers | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/charlie-the-tunas-special-message-for-essential-workers\/19792\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Charlie the Tuna\u2019s Special Message for Essential Workers\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Like many households during COVID-19, StarKist\u2019s Charlie the Tuna has been working from home. 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