{"id":19801,"date":"2020-05-20T18:49:00","date_gmt":"2020-05-20T22:49:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19801"},"modified":"2026-09-16T18:50:50","modified_gmt":"2026-09-16T22:50:50","slug":"7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\/19801\/","title":{"rendered":"7 Alcohol Brand Mascots We\u2019d Like to (Safely) Grab a Drink With Post-Quarantine"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Post-pandemic, have you thought about which brand mascot you would meet at the bar for a celebratory drink? There\u2019s only one drinking game rule to follow: the character <em>must<\/em> represent an alcohol brand. (Sorry to our fellow chaser and mixer nominees!)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Months of quarantine are making us stir crazy to spend time with our favorite libation icons. These are the characters the ad industry most wants to share a toast with once lockdown lifts.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/05\/guinness_toucan.png\" alt=\"\" class=\"wp-image-11942\"\/><\/figure>\n\n\n\n<h3 id=\"h-the-guinness-toucan\" class=\"wp-block-heading\"><strong>The Guinness Toucan<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the longest living ad campaigns for <a href=\"https:\/\/www.guinness.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Guinness<\/a>, the iconic beer stout, is \u201cMy Goodness, My Guinness.\u201d A performing sea lion at a zoo caught the eye of <a href=\"https:\/\/www.guinness.com\/en\/advertising\/gilroy-for-guinness\/\" target=\"_blank\" rel=\"noreferrer noopener\">artist John Gilroy<\/a>. He saw in that sea lion an animal that was smart enough, in his creative interpretation, to balance a glass of Guinness beer on its nose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gilroy began working on the \u201cMy Goodness, My Guinness\u201d campaigns in 1928. He used a caricature of himself to step in the role of a hapless zookeeper. Try as he might, the zookeeper could not keep up with this animal kingdom. Lions bounded after him and monkeys sipped pints while swinging upside down. Even an ostrich swallowed an entire Guinness glass! The wildly successful ad campaign starring wildlife enthralled audiences well into the 1960s.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Guinness - Toucans 1955\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/bFnqcZ9divw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most famous character to emerge from the campaign was a toucan bird. Catina Cricco, Graphic Designer at <a href=\"https:\/\/haddadandpartners.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Haddad &amp; Partners<\/a>, would love to grab a frothy stout Guinness and have members of the beer brand\u2019s character roster, including the infamous trickster toucan, join her at the bar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI\u2019d like to sit down with the Guinness gang, crack open a few cold ones, and learn their witty, wild ways.\u201d Cricco says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hey, who\u2019s paying up at the end of happy hour anyway? \u201cWhen it comes time to pay, we\u2019ll put it on the Toucan\u2019s bill,\u201d says Tim Courchaine, Sales Representative at <a href=\"https:\/\/localsparkmarketing.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Local Spark Marketing<\/a>.<\/p>\n\n\n\n<h3 id=\"h-frank-bartles-and-ed-jaymes\" class=\"wp-block-heading\"><strong>Frank Bartles and Ed Jaymes<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to kick back with a few <a href=\"https:\/\/www.bartlesandjaymes.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bartles &amp; Jaymes<\/a> wine coolers? Fans of the drinks from the 1980s and early \u201890s will remember this ad campaign created by advertising executive Hal Riney.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Bartles and Jaymes Cooler American TV Commercial\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/nkoF0oGUh4U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the spots, folksy Frank Bartles (actor David Rufkahr) and Ed Jaymes (actor Dick Maugg) sit porch side and talk about their wine coolers. Throughout the commercials, we learn about the easygoing pair and their refreshing drink. The name for the wine cooler, for example, was inspired by their surnames<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mariana Costa, Executive Creative Director at <a href=\"https:\/\/blueskyagency.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blue Sky Agency<\/a>, longs to grab a spot on the porch with this down to earth duo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThey\u2019re my type: funny, smart, no thrills guys that also happen to be advertising icons of the \u201880s.\u201d Costa says. \u201cPlus, whatever happened to wine coolers anyway?\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/05\/most_interesting_man_in_the_world.png\" alt=\"\" class=\"wp-image-11941\"\/><\/figure>\n\n\n\n<h3 id=\"h-the-most-interesting-man-in-the-world-dos-equis\" class=\"wp-block-heading\"><strong>The Most Interesting Man in the World | Dos Equis<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>If he were to pat you on the back, you would list it on your resume.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>When he has a 50\/50 shot, the odds are 80\/20 in his favor.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>He has won the lifetime achievement award, twice.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s only one man, myth, and legend that has ticked off all of these boxes. It is none other than the Dos Equis\u2019 <a href=\"https:\/\/popicon.life\/calls-tequila-conversation-jonathan-goldsmith\/\" target=\"_blank\" rel=\"noreferrer noopener\">Most Interesting Man in the World<\/a>.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"The Most Interesting Man in the World\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/L8nt94LCyqY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Played by actor Jonathan Goldsmith, this is the drinking buddy of choice for Craig Singleton, copywriter and creative at <a href=\"https:\/\/www.4kcopywriting.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">4K Copywriting<\/a>. Singleton even nominates the Dos Equis icon as a potential MasterClass instructor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEven if it were for only a day, his MasterClass could offer so many valuable life lessons.\u201d Singleton says. \u201cHe could teach you how to develop a COVID-19 vaccine using nothing by your own sweat. You could learn how to run a marathon on your way to the grocery store. And of course, worldly offerings like how to learn the French language by watching a Russian subtitled silent film.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/05\/johnnie_walker_logo.png\" alt=\"\" class=\"wp-image-11939\"\/><\/figure>\n\n\n\n<h3 id=\"h-the-striding-man-johnnie-walker\" class=\"wp-block-heading\"><strong>The Striding Man | Johnnie Walker<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quite a few creatives I spoke to could go for a few whisky sours right about now. Specifically, those drinks would be made using Johnnie Walker Black Label with its famous \u201c<a href=\"https:\/\/www.johnniewalker.com\/en-us\/whisky-knowledge\/the-johnnie-walker-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">Striding Man<\/a>\u201d illustration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Established by a grocer named John Walker, the Walker whisky company would later be passed down to John\u2019s son Alexander. Alexander passed the company to his two sons, Alexander Walker II and George Walker, in 1889.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 1909, Alexander and George renamed their new whiskies after their distinct label colors: Johnnie Walker Red Label and Johnnie Walker Black Label, respectively. Illustrator Tom Browne created a new logo for these whiskies. Legend has it that Browne drew the Striding Man on the back of a menu during lunch. Clad in boots and a top hat, the Striding Man has a classic look that appeals to every era.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI could see us becoming best friends,\u201d says Sydney Eason, COO of <a href=\"https:\/\/www.cadmusicmgmt.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CAD Management<\/a>. The Striding Man\u2019s optimistic attitude would keep friendships strong well past the bar\u2019s closing time. After all, his advice, in difficult and prosperous times alike, remains \u201cKeep walking.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/05\/bacardi_bat.png\" alt=\"\" class=\"wp-image-11940\"\/><\/figure>\n\n\n\n<h3 id=\"h-the-bacardi-bat\" class=\"wp-block-heading\"><strong>The Bacard\u00ed Bat<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You know those scenes in movies where the entire bar goes silent for a few seconds? Usually it\u2019s because somebody walked in that knows not to make an appearance at<em> that<\/em> specific bar. Enter the Bacard\u00ed Bat. In these unprecedented times, the iconic rum mascot is associated with an unfortunate new identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kimberly Panagis, account executive at <a href=\"https:\/\/www.nelsonschmidt.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nelson Schmidt<\/a>, would absolutely pull up a stool next to the Bacard\u00ed Bat. \u201cI want to check in and make sure <em>you\u2019re<\/em> doing okay,\u201d Panagis emphasizes. \u201cYour species is getting a bad rap, but it\u2019s not your fault.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Bacard\u00ed Bat \u2014 and bats \u2014 are considered lucky in Cuba. Part of the <a href=\"https:\/\/www.bacardi.com\/us\/en\/heritage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bacard\u00ed heritage<\/a> highlights Do\u00f1a Amalia Bacard\u00ed insisting that a bat logo be placed on every bottle of Bacard\u00ed after she spotted fruit bats in their distillery. Generations of the Bacard\u00ed family have shared their musings about bats, believing that the mascot has allowed their company to thrive as well as survive the odds. Don&#8217;t dismiss pouring a drink for this icon. We think you need to hear the Bacard\u00ed Bat\u2019s story.<\/p>\n\n\n\n<h3 id=\"h-the-budweiser-clydesdales\" class=\"wp-block-heading\"><strong>The Budweiser Clydesdales<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At the end of prohibition, the Clydesdale horses were born out of celebration for Budweiser beer. Matthew Johnson, Chief Marketing Officer at <a href=\"http:\/\/www.twoxfour.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Two by Four<\/a>, considers COVID-19 and its sheltering in place and social distancing guidelines to be akin to a different kind of prohibition. We have alcohol on the shelf, but no family and friends to enjoy it with.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Budweiser Clydesdale Puppy Love Super Bowl 2014 Commercial\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/7p_3lITiK_Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once we have a vaccine, it\u2019s time to open up the stables and celebrate alongside everyone in the world. One city in particular deserves an especially decadent toast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI\u2019d like to celebrate the end of the quarantine by replicating the Clydesdales\u2019 original mission \u2014 a stroll through New York City.\u201d Johnson says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019ll pull a wagon full of Budweiser and raise a toast to the city hit hardest by this mess.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Post-pandemic, have you thought about which brand mascot you would meet at the bar for a celebratory drink? There\u2019s only one drinking game rule to follow: the [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 Alcohol Brand Mascots We\u2019d Like to (Safely) Grab a Drink With Post-Quarantine | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\/19801\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Alcohol Brand Mascots We\u2019d Like to (Safely) Grab a Drink With Post-Quarantine\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Post-pandemic, have you thought about which brand mascot you would meet at the bar for a celebratory drink? There\u2019s only one drinking game rule to follow: the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\/19801\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-20T22:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-16T22:50:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-16-at-3.50.06-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2248\" \/>\n\t<meta property=\"og:image:height\" content=\"1226\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\\\/19801\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\\\/19801\\\/\"},\"author\":{\"name\":\"becky\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\"},\"headline\":\"7 Alcohol Brand Mascots We\u2019d Like to (Safely) Grab a Drink With Post-Quarantine\",\"datePublished\":\"2020-05-20T22:49:00+00:00\",\"dateModified\":\"2026-09-16T22:50:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\\\/19801\\\/\"},\"wordCount\":1192,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\\\/19801\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-16-at-3.50.06-PM.png\",\"keywords\":[\"PopIcon\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\\\/19801\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\\\/19801\\\/\",\"name\":\"7 Alcohol Brand Mascots We\u2019d Like to (Safely) Grab a Drink With Post-Quarantine | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\\\/19801\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\\\/19801\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-16-at-3.50.06-PM.png\",\"datePublished\":\"2020-05-20T22:49:00+00:00\",\"dateModified\":\"2026-09-16T22:50:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\\\/19801\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\\\/19801\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\\\/19801\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-16-at-3.50.06-PM.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-16-at-3.50.06-PM.png\",\"width\":2248,\"height\":1226},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\\\/19801\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 Alcohol Brand Mascots We\u2019d Like to (Safely) Grab a Drink With Post-Quarantine\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\",\"name\":\"becky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"caption\":\"becky\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"7 Alcohol Brand Mascots We\u2019d Like to (Safely) Grab a Drink With Post-Quarantine | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\/19801\/","og_locale":"en_US","og_type":"article","og_title":"7 Alcohol Brand Mascots We\u2019d Like to (Safely) Grab a Drink With Post-Quarantine","og_description":"By Heather Taylor Post-pandemic, have you thought about which brand mascot you would meet at the bar for a celebratory drink? There\u2019s only one drinking game rule to follow: the [&hellip;]","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\/19801\/","og_site_name":"AW360","article_published_time":"2020-05-20T22:49:00+00:00","article_modified_time":"2026-09-16T22:50:50+00:00","og_image":[{"width":2248,"height":1226,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-16-at-3.50.06-PM.png","type":"image\/png"}],"author":"becky","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\/19801\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\/19801\/"},"author":{"name":"becky","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b"},"headline":"7 Alcohol Brand Mascots We\u2019d Like to (Safely) Grab a Drink With Post-Quarantine","datePublished":"2020-05-20T22:49:00+00:00","dateModified":"2026-09-16T22:50:50+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\/19801\/"},"wordCount":1192,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\/19801\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-16-at-3.50.06-PM.png","keywords":["PopIcon"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\/19801\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\/19801\/","name":"7 Alcohol Brand Mascots We\u2019d Like to (Safely) Grab a Drink With Post-Quarantine | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\/19801\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\/19801\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-16-at-3.50.06-PM.png","datePublished":"2020-05-20T22:49:00+00:00","dateModified":"2026-09-16T22:50:50+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\/19801\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\/19801\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\/19801\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-16-at-3.50.06-PM.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-16-at-3.50.06-PM.png","width":2248,"height":1226},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/7-alcohol-brand-mascots-wed-like-to-safely-grab-a-drink-with-post-quarantine\/19801\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"7 Alcohol Brand Mascots We\u2019d Like to (Safely) Grab a Drink With Post-Quarantine"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b","name":"becky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","caption":"becky"}}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/19801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=19801"}],"version-history":[{"count":1,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/19801\/revisions"}],"predecessor-version":[{"id":19803,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/19801\/revisions\/19803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/19802"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=19801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=19801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=19801"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=19801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}