{"id":19816,"date":"2020-04-06T18:59:00","date_gmt":"2020-04-06T22:59:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19816"},"modified":"2026-09-16T19:00:59","modified_gmt":"2026-09-16T23:00:59","slug":"the-kool-aid-man-is-back","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-kool-aid-man-is-back\/19816\/","title":{"rendered":"The Kool-Aid Man Is Back!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On March 9th, Kool-Aid tweeted that the brand\u2019s beloved red pitcher, the Kool-Aid Man, had <a href=\"https:\/\/popicon.life\/kool-aid-man-missing\/\" target=\"_blank\" rel=\"noreferrer noopener\">gone missing<\/a>.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Kool-Aid Mystery | Find The Man To Find The Flavor\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/RTg9ukh5XPk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The above video showed the Kool-Aid Man in his kitchen mixing up a new Kool-Aid Recipe. Existing ingredients included \u201cfun\u201d and \u201cextra Oh Yeah.\u201d Only one more ingredient was necessary for the recipe, but it was missing from his mystery jar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Kool-Aid Man then did what he does best. He bellowed \u201cOH YEAH!\u201d and burst through his house to run far away from home. His mission? The Kool-Aid Man was going to find that missing ingredient no matter what.<\/p>\n\n\n\n<h3 id=\"h-where-was-the-kool-aid-man\" class=\"wp-block-heading\"><strong>Where Was The Kool-Aid Man?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not much is known about where the Kool-Aid Man ran off to next. According to Twitter, he was spotted <a href=\"https:\/\/twitter.com\/koolaid\/status\/1238135444543504387\" target=\"_blank\" rel=\"noreferrer noopener\">bursting through a sandcastle<\/a> in Santa Monica, California. Fans continued to guess his location, along with the mystery flavor he was looking for, on the <a href=\"https:\/\/www.koolaidmystery.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kool-Aid Man Mystery website<\/a> for a chance to win their grand prize sweepstakes.<\/p>\n\n\n\n<h3 id=\"h-the-kool-aid-man-returns\" class=\"wp-block-heading\"><strong>The Kool-Aid Man Returns!<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On April 6th, the Kool-Aid Man was found after wandering around Coney Island in New York. He made a safe return home again with the mystery flavor \u2014 cotton candy \u2014 in tow.<\/p>\n\n\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">We\u2019ve found the man AND the flavor, a cotton candy dream! What did you think the mystery flavor was? \ud83e\udd14 <a href=\"https:\/\/t.co\/D4ytvTVjrP\">pic.twitter.com\/D4ytvTVjrP<\/a><\/p>\n<p>&mdash; Kool-Aid Man (@koolaid) <a href=\"https:\/\/x.com\/koolaid\/status\/1247163736907034630?ref_src=twsrc%5Etfw\">April 6, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ll give him a pass for not practicing stay at home rules because he\u2019s a big jug of drink mix and not a human being. Stay safe at home with your missing ingredient, Kool-Aid Man!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor On March 9th, Kool-Aid tweeted that the brand\u2019s beloved red pitcher, the Kool-Aid Man, had gone missing. The above video showed the Kool-Aid Man in his kitchen [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Kool-Aid Man Is Back! | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-kool-aid-man-is-back\/19816\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Kool-Aid Man Is Back!\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor On March 9th, Kool-Aid tweeted that the brand\u2019s beloved red pitcher, the Kool-Aid Man, had gone missing. 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