{"id":19828,"date":"2026-09-16T19:08:37","date_gmt":"2026-09-16T23:08:37","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19828"},"modified":"2026-09-16T19:08:38","modified_gmt":"2026-09-16T23:08:38","slug":"breaking-news-the-kool-aid-man-is-missing","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/breaking-news-the-kool-aid-man-is-missing\/19828\/","title":{"rendered":"Breaking News: The Kool-Aid Man Is Missing!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oh yeah? Oh no! On Monday March 9th, Kool-Aid tweeted that their beloved <a href=\"https:\/\/twitter.com\/koolaid\/status\/1237026314584031233\">brand mascot has gone missing<\/a>. The initial tweet said \u201cThe big red pitcher has left the building!\u201d and was full of red alarm emojis.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/03\/Kool-Aid-Man-Missing.png\" alt=\"\" class=\"wp-image-11495\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Not since the <a href=\"https:\/\/popicon.life\/breaking-news-the-planters-nutmobile-has-been-stolen\/\">auto theft of the NUTmobile<\/a> in 2017 has there been such a need to put out an iconic character APB. It\u2019s official: we\u2019re reporting a missing brand mascot!<\/p>\n\n\n\n<h3 id=\"h-where-was-the-kool-aid-man-last-seen\" class=\"wp-block-heading\"><strong>Where was The Kool-Aid Man last seen?<\/strong><\/h3>\n\n\n<p><iframe loading=\"lazy\" title=\"Tribute | Planters | 2020 Big Game Commercial\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/MoVpgtAJHfU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our most vigilant readers, and Kool-Aid enthusiasts, may recall The Kool-Aid Man was last seen during <a href=\"https:\/\/popicon.life\/brand-mascots-super-bowl-liv\/\">Super Bowl LIV<\/a>. He attended the funeral of Mr. Peanut in a Game Day commercial spot. As The Kool-Aid Man shed a tear for his beloved pal, it landed on Mr. P\u2019s soil plot \u2014 and Baby Nut was born!<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Kool-Aid Mystery | Find The Man To Find The Flavor\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/RTg9ukh5XPk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since then, our favorite jovial jug was last seen hanging out in the kitchen. He\u2019s mixing up a new Kool-Aid recipe, loaded with plenty of \u201cfun\u201d and \u201cextra Oh Yeah\u201d ingredients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s one more ingredient necessary to complete his new recipe \u2014 but it\u2019s missing from the mystery jar! Suddenly, The Kool-Aid Man bellows \u201cOH YEAH!\u201d and breaks through the walls of the house. He runs through the yard, miraculous keeping the liquid and ice cubes inside his pitcher intact. Let the search for the mystery ingredient begin!<\/p>\n\n\n\n<h3 id=\"h-help-find-the-flavor-and-the-kool-aid-man\" class=\"wp-block-heading\"><strong>Help find the flavor and The Kool-Aid Man!<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now through April 3rd, Kool-Aid fans can join the search by visiting <a href=\"https:\/\/www.koolaidmystery.com\/\">KoolAidMystery.com<\/a>. Find the big red pitcher <em>and<\/em> discover the new flavor of Kool-Aid Mystery Jammers by scanning a pack of Kool-Aid Jammers to guess the whereabouts of The Kool-Aid Man. The grand prize for the winning detective and a friend is a vacation to the city of their choice anywhere in the United States! The new Kool-Aid Mystery Jammers flavor will be revealed on April 6th, 2020.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/03\/Kool-Aid-Mystery-Jammers-Pack-1.png\" alt=\"\" class=\"wp-image-11496\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hey, what are the stats on The Kool-Aid Man anyway? Height? Physical appearance? (Just in case you\u2019re not familiar with seeing a character on the loose.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe Kool-Aid Man is a larger than life, red pitcher of Kool-Aid,\u201d says Rachel Drof, Marketing Director, Beverages at Kraft Heinz. \u201cHe\u2019s likely to be saying \u2018Ohhh Yeah!\u2019 and crashing through the nearest wall. He\u2019s hard to miss!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Oh yeah? Oh no! On Monday March 9th, Kool-Aid tweeted that their beloved brand mascot has gone missing. The initial tweet said \u201cThe big red pitcher has [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Breaking News: The Kool-Aid Man Is Missing! | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/breaking-news-the-kool-aid-man-is-missing\/19828\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Breaking News: The Kool-Aid Man Is Missing!\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Oh yeah? Oh no! On Monday March 9th, Kool-Aid tweeted that their beloved brand mascot has gone missing. 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