{"id":19831,"date":"2020-03-05T19:08:00","date_gmt":"2020-03-06T00:08:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19831"},"modified":"2026-09-16T19:10:56","modified_gmt":"2026-09-16T23:10:56","slug":"8-advertising-experts-reveal-their-favorite-cereal-brand-mascots","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/8-advertising-experts-reveal-their-favorite-cereal-brand-mascots\/19831\/","title":{"rendered":"8 Advertising Experts Reveal Their Favorite Cereal Brand Mascots"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">March 7th marks National Cereal Day, one of the most beloved holidays (perhaps ever!) for breakfast enthusiasts. Our favorite cereals are made all the more special by the <a href=\"https:\/\/popicon.life\/15-cereal-mascots-breakfast-wouldnt-be-the-same-without\/\">beloved characters<\/a> that adorn these cereal boxes. Who doesn\u2019t get giddy, or at least feels a huge grin spread across their face, as they watch classic mascots like Sonny the Cuckoo Bird and the Trix Rabbit pop up in commercials with their zany antics?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In honor of National Cereal Day, we invite you to pour a bowl of your favorite character-approved cereal, grab a spoon, and join us for a look at some of the ad industry\u2019s most beloved cereal icons.<\/p>\n\n\n\n<h3 id=\"h-tony-the-tiger-frosted-flakes\" class=\"wp-block-heading\"><strong>Tony the Tiger | Frosted Flakes<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Only one cereal mascot has a \u201cGR-R-REAT!\u201d catchphrase. For nearly 70 years, Tony the Tiger has been a larger than life presence for Kellogg\u2019s Frosted Flakes cereal. His initial debut was actually a <a href=\"https:\/\/popicon.life\/design-evolution-tony-tiger\/\">Kellogg\u2019s spokesanimal audition<\/a>. Tony rotated cereal boxes with other character contenders including Katy the Kangaroo, Elmo the Elephant, and Newt the Gnu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The orange and black striped tiger was a breakout hit with consumers in 1951. Today, he remains just as popular with consumers. How does Tony do it?<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Kellogg&amp;apos;s Frosted Flakes (Beach Volleyball) Commercial (1993)\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/mpaBp4xfNKw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Part of Tony the Tiger\u2019s enduring appeal is that the character promotes high energy in a healthy way. Remember his soccer playing, sprinting, and <a href=\"https:\/\/popicon.life\/how-tony-the-tiger-commercials-are-filmed\/\">beach volleyball days<\/a> in the early 1990s? He\u2019s still just as active with today\u2019s kids (and adults!), especially on his <a href=\"https:\/\/twitter.com\/frosted_flakes\">social media platforms<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFrosted Flakes created a fantastic brand with Tony the Tiger,\u201d says Josh Matteson, Online Marketing Manager at <a href=\"https:\/\/lula.life\/\">Lula<\/a>. \u201cTony represents healthy activity with every Frosted Flakes commercial highlighting a different type of physical or outdoor activity.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jeffrey Galak, Associate Professor of Marketing at Carnegie Mellon University\u2019s Tepper School of Business, is also a big fan of Tony the Tiger.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Frosted Flakes  we are tigers commercial.mpg\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/kAIIb2j-xVw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHe seems to really want to promote good values of sportsmanship and supports local and school sports,\u201d Galak says. \u201cTony is accepting of all people, even promoting LGBTQ values!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Physical evolution aside \u2014 Tony initially <a href=\"https:\/\/popicon.life\/design-evolution-tony-tiger\/\">walked on all fours<\/a> and now stands at over six feet tall \u2014 you\u2019re gonna hear Tony roar. And audiences want to roar to that \u201cGR-R-REAT!\u201d tagline thanks to a little surprise powered by Kellogg\u2019s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Colleen Fahey is the U.S. Managing Director at sonic branding agency <a href=\"https:\/\/www.sixiemeson.com\/en\/\">Sixi\u00e8me Son<\/a>. Fahey says part of Tony\u2019s appeal is the strength of his auditory presence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cKellogg\u2019s tapped into the power of surprise by using Psychoacoustics for Tony\u2019s slogan,\u201d Fahey explains. \u201cThey altered the word \u2018Great!\u2019 slightly to \u2018GR-R-REAT!\u2019 This makes Tony sound like a roaring tiger and it\u2019s easier for people to remember the slogan. It\u2019s catchier and fun for kids to say. His signature sound has never changed. He\u2019s still \u2018GR-R-REAT!\u2019\u201d<\/p>\n\n\n\n<h3 id=\"h-monster-cereals\" class=\"wp-block-heading\"><strong>Monster Cereals<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">They only come out for Halloween \u2014 Count Chocula, Franken Berry, and Boo Berry \u2014 but the General Mills spooktacular trio has a special place in the hearts of cereal enthusiasts.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Monster Cereal Commercials - All The Firsts - Happy Halloween!\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/IbhbXNfPnc4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wait, should we also include their short-lived buddies Yummy Mummy and Fruit Brute? Absolutely, according to Pat Giles, Head of Studio at <a href=\"https:\/\/www.holler.io\/\">Holler<\/a> and co-creator of the Monster Cereals <a href=\"https:\/\/popicon.life\/monsters-a-brief-history-of-the-monster-cereals-icons\/\">character style guides<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThey are a family to me!\u201d Giles says, noting that both Fruit Brute and Yummy Mummy have reappeared on grocery shelves after a lengthy hiatus. You can even spot a box of Fruit Brute in one scene when watching the cult classic <em>Pulp Fiction<\/em>. \u201cHow many cereal characters have appeared in a Quentin Tarantino film? Fruit Brute has!\u201d<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/LJK1w4Hv0bY\">https:\/\/youtu.be\/LJK1w4Hv0bY<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deb Fiorentino, Founder of boutique PR and marketing agency <a href=\"https:\/\/fioreandcopr.com\/\">Fiore &amp; Co.<\/a>, has been a lifelong Franken Berry fan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI was eight and not into princesses,\u201d Fiorentino says. \u201cBut I liked the color pink. I think it was the combination of pink cereal, pink marshmallows, and a pink Frankenstein that attracted me.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The taste of Franken Berry kept Fiorentino a fan of the cereal. She continued eating Franken Berry well into adulthood, even admitting that she forced her frightfully fun favorite on her kids simply to keep boxes of it in the house.<\/p>\n\n\n\n<h3 id=\"h-dig-em-frog-honey-smacks\" class=\"wp-block-heading\"><strong>Dig \u2018Em Frog | Honey Smacks<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nate Maldonado, Director of Product Design at <a href=\"https:\/\/www.westminsterinc.com\/\">Westminster Toys<\/a>, has always had a soft spot in his heart for the Dig \u2018Em Frog.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"1990 Kellogg&amp;apos;s Honey Smacks Commercial\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/9i3VRFgi1iA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Representing Kellogg\u2019s Honey Smacks cereal, the spokesfrog made his debut in 1972 as \u201ca little frog with a big voice.\u201d The <a href=\"https:\/\/popicon.life\/dig-it-all-about-the-honey-smacks-digem-frog\/\">Dig \u2018Em Frog<\/a> ribbited about the cereal\u2019s great taste and how breakfast begins with a bowl full of Honey Smacks. He briefly retired in 1986 only to receive \u201cFrog-Aid.\u201d College students wrote Kellogg\u2019s letters and held demonstrations begging for the spokesfrog\u2019s return. The Dig \u2018Em Frog came back the following year \u2014 we can dig this kind of revival!<\/p>\n\n\n\n<h3 id=\"h-sonny-the-cuckoo-bird-cocoa-puffs\" class=\"wp-block-heading\"><strong>Sonny the Cuckoo Bird | Cocoa Puffs<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When General Mills\u2019 Cocoa Puffs made its debut in 1958, it was the only chocolate flavored, ready-to-eat cereal in the United States. Five years later marked the <a href=\"https:\/\/popicon.life\/happy-60th-anniversary-cocoa-puffs\/\">introduction of Sonny the Cuckoo Bird<\/a>. He loved the munchy, crunchy, and chocolatey taste of Cocoa Puffs so much that an iconic tagline was born. \u201cI\u2019m cuckoo for Cocoa Puffs!\u201d<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Cocoa Puffs Commercial Collection\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/llfQliyWgRw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sonny represents the silly, looney side of the cereal spectrum. He doesn\u2019t just love Cocoa Puffs. Sonny has <em>gotta<\/em> have those Cocoa Puffs. All it takes is one bite and he\u2019s off to the races!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHe goes nuts after just one bite of Cocoa Puffs,\u201d says Mike Lewis, Creative Strategist at <a href=\"http:\/\/activewebgroup.com\/\">Active Web Group<\/a>. \u201cHe amped up mornings for kids all over the world. Sonny is the most explosive cereal brand mascot around!\u201d<\/p>\n\n\n\n<h3 id=\"h-buzzbee-honey-nut-cheerios\" class=\"wp-block-heading\"><strong>BuzzBee | Honey Nut Cheerios<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Abby MacKinnon is a copywriter at <a href=\"https:\/\/www.hootdesignco.com\/\">Hoot Design Company<\/a> who believes the best cereal brand mascot on the market is Honey Nut Cheerios\u2019 BuzzBee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Honey Nut Cheerios first debuted in 1979 during a recession. Everything about the cereal was a hit with consumers, from its simple, yet delicious, <a href=\"https:\/\/popicon.life\/throwback-buzzbee-honey-nut-cheerios\/\">nuts and honey flavor<\/a> to the family-focused advertising and affordable pricing. The cereal\u2019s plucky, enthusiastic bee mascot was also a fan favorite. He went by the name \u201cBee\u201d until General Mills announced a contest in 1999 to name the Cheerios mascot. \u201cBuzzBee\u201d was announced as the winning name in 2000.<\/p>\n\n\n<p><a href=\"https:\/\/youtu.be\/q4fblVoNT64\">https:\/\/youtu.be\/q4fblVoNT64<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What sets BuzzBee apart from his fellow cereal contemporaries is that, much like any bee, he has to work extra hard to promote the heart-healthy breakfast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOther mascots represent colorful, funny-shaped, sugar-packed cereals that are already made for kids,\u201d MacKinnon points out. \u201cThis gives them an easy job. BuzzBee has to work harder to market his naturally flavored breakfast, but he makes it work. Ask kids, or adults, if they&#8217;d rather have their Cheerios plain or with honey, and Honey Nut Cheerios will win every time. It&#8217;s all thanks to BuzzBee!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor March 7th marks National Cereal Day, one of the most beloved holidays (perhaps ever!) for breakfast enthusiasts. Our favorite cereals are made all the more special by [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>8 Advertising Experts Reveal Their Favorite Cereal Brand Mascots | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/8-advertising-experts-reveal-their-favorite-cereal-brand-mascots\/19831\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Advertising Experts Reveal Their Favorite Cereal Brand Mascots\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor March 7th marks National Cereal Day, one of the most beloved holidays (perhaps ever!) for breakfast enthusiasts. Our favorite cereals are made all the more special by [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/8-advertising-experts-reveal-their-favorite-cereal-brand-mascots\/19831\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-06T00:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-16T23:10:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-16-at-4.09.41-PM-1024x563.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta 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