{"id":19849,"date":"2020-01-24T19:20:00","date_gmt":"2020-01-25T00:20:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19849"},"modified":"2026-09-16T19:22:04","modified_gmt":"2026-09-16T23:22:04","slug":"brand-mascots-pay-tribute-via-tweets-to-the-iconic-mr-peanut","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/brand-mascots-pay-tribute-via-tweets-to-the-iconic-mr-peanut\/19849\/","title":{"rendered":"Brand Mascots Pay Tribute Via Tweets to the Iconic Mr. Peanut"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He shell never be forgotten.<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Road Trip | Planters | 2020 Big Game Commercial\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/6UIKq9u6xUM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/popicon.life\/ripeanut-mr-peanut-heroically-sacrifices-life-for-friends-before-super-bowl-liv\/\" target=\"_blank\" rel=\"noreferrer noopener\">untimely demise<\/a> of iconic brand mascot Mr. Peanut on January 22nd shell-shocked the advertising community and Planters enthusiasts everywhere. Mr. Peanut, and his NUTmobile, perished during a road trip commercial ahead of Super Bowl LIV. Mr. P made the decision to sacrifice his life over fellow road trip pals and actors Matt Walsh and Wesley Snipes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brands and their beloved brand mascots immediately took to Twitter to mourn the loss of the legendary legume. Walmart announced the <a href=\"https:\/\/twitter.com\/Walmart\/status\/1220062860887412736\" target=\"_blank\" rel=\"noreferrer noopener\">closure of their peanut aisle<\/a> and Toyota hoped the <a href=\"https:\/\/twitter.com\/Toyota\/status\/1220103294279962626\" target=\"_blank\" rel=\"noreferrer noopener\">NUTmobile was burning rubber<\/a> on the great racetrack in the sky. Beer brands, including <a href=\"https:\/\/twitter.com\/budweiserusa\/status\/1220123265257086982\" target=\"_blank\" rel=\"noreferrer noopener\">Budweiser<\/a> and <a href=\"https:\/\/twitter.com\/Heineken_US\/status\/1220133632607690753\" target=\"_blank\" rel=\"noreferrer noopener\">Heineken<\/a>, poured one out for their favorite bar nut companion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using the hashtag #RIPeanut, they paid their respects to Mr. P and tagged <a href=\"https:\/\/twitter.com\/MrPeanut\" target=\"_blank\" rel=\"noreferrer noopener\">Mr. Peanut\u2019s estate Twitter account<\/a>. We rounded up some of our favorite tweets that salute the life and times of the class act (and one of the first inductees into our Advertising Week <a href=\"https:\/\/popicon.life\/madison-avenue-walk-of-fame-winner-profiles\/\" target=\"_blank\" rel=\"noreferrer noopener\">Madison Avenue Walk of Fame<\/a> in 2004).<\/p>\n\n\n\n<h3 id=\"h-mr-clean\" class=\"wp-block-heading\"><strong>Mr. Clean<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/01\/mr_clean.png\" alt=\"\" class=\"wp-image-11343\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mr. Clean had nothing but kind words to say about Mr. Peanut\u2019s legacy as a <a href=\"https:\/\/twitter.com\/RealMrClean\/status\/1220013258473725956\" target=\"_blank\" rel=\"noreferrer noopener\">class act<\/a>. He\u2019ll miss the mascot that always cleaned up nice.<\/p>\n\n\n\n<h3 id=\"h-nesquik\" class=\"wp-block-heading\"><strong>Nesquik<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/01\/nesquik.png\" alt=\"\" class=\"wp-image-11344\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s rare to see a character tear up, but that\u2019s exactly what Quiky, the Nesquik Bunny, did to pay tribute to Mr. Peanut. <a href=\"https:\/\/twitter.com\/Nesquik\/status\/1220056722301247490\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cRIP to a real one.\u201d<\/a><\/p>\n\n\n\n<h3 id=\"h-buzz-the-bee\" class=\"wp-block-heading\"><strong>Buzz The Bee<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/01\/buzz_bee.png\" alt=\"\" class=\"wp-image-11345\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Cheerios mascot tweeted <a href=\"https:\/\/twitter.com\/buzzthebee\/status\/1220107578652360709\" target=\"_blank\" rel=\"noreferrer noopener\">pure positivity<\/a> in sharing how Mr. Peanut will always \u201cbee\u201d in our hearts.<\/p>\n\n\n\n<h3 id=\"h-oscar-mayer-wienermobile\" class=\"wp-block-heading\"><strong>Oscar Mayer Wienermobile<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/01\/wienermobile.png\" alt=\"\" class=\"wp-image-11346\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">From one iconic vehicle to another, the Oscar Mayer Wienermobile gave their dear nutty pal a <a href=\"https:\/\/twitter.com\/Wienermobile\/status\/1220381032949723136\" target=\"_blank\" rel=\"noreferrer noopener\">21-bun salute<\/a>.<\/p>\n\n\n\n<h3 id=\"h-captain-morgan\" class=\"wp-block-heading\"><strong>Captain Morgan<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/01\/captain_morgan.png\" alt=\"\" class=\"wp-image-11341\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Just in case you need a <a href=\"https:\/\/twitter.com\/CaptainMorganUS\/status\/1220079068835696645\" target=\"_blank\" rel=\"noreferrer noopener\">stronger drink<\/a> to cope with the loss, Captain Morgan tweeted pouring one out in honor of Mr. Peanut.<\/p>\n\n\n\n<h3 id=\"h-tony-the-tiger\" class=\"wp-block-heading\"><strong>Tony the Tiger<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/01\/tony_tiger.png\" alt=\"\" class=\"wp-image-11340\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Frosted Flakes spokestiger shares how he <a href=\"https:\/\/twitter.com\/frosted_flakes\/status\/1220488030471016448\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cgr-r-eatly\u201d admired Mr. Peanut<\/a> and his dapper personality.<\/p>\n\n\n\n<h3 id=\"h-klondike\" class=\"wp-block-heading\"><strong>Klondike<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/01\/klondike.png\" alt=\"\" class=\"wp-image-11339\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s what\u2019s under the shell that counts.\u201d <a href=\"https:\/\/twitter.com\/Klondikebar\/status\/1220091945952927745\" target=\"_blank\" rel=\"noreferrer noopener\">Kind condolences<\/a> from the Klondike Polar Bear.<\/p>\n\n\n\n<h3 id=\"h-chuck-e-cheese\" class=\"wp-block-heading\"><strong>Chuck E. Cheese<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/01\/chuck_e_cheese.png\" alt=\"\" class=\"wp-image-11338\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sending kind thoughts \u2014 <a href=\"https:\/\/twitter.com\/koolaid\/status\/1220056086989934593\" target=\"_blank\" rel=\"noreferrer noopener\">and pizzas<\/a> \u2014 for those grieving the icon\u2019s loss.<\/p>\n\n\n\n<h3 id=\"h-kool-aid\" class=\"wp-block-heading\"><strong>Kool-Aid<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/01\/kool_aid.png\" alt=\"\" class=\"wp-image-11337\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The normally jovial Kool-Aid Man shared a tearful <a href=\"https:\/\/twitter.com\/koolaid\/status\/1220056086989934593\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cOh yeah\u2026\u201d tweet<\/a> as the realization sunk in that Mr. Peanut was truly gone.<\/p>\n\n\n\n<h3 id=\"h-starkist\" class=\"wp-block-heading\"><strong>StarKist<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/01\/starkist.png\" alt=\"\" class=\"wp-image-11336\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Charlie the Tuna came through with one of the most important tweets of the day: a plea to all in advertising to <a href=\"https:\/\/twitter.com\/StarKistCharlie\/status\/1220051160310087681\" target=\"_blank\" rel=\"noreferrer noopener\">protect brand mascot lives<\/a> at all costs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor He shell never be forgotten. The untimely demise of iconic brand mascot Mr. Peanut on January 22nd shell-shocked the advertising community and Planters enthusiasts everywhere. Mr. Peanut, [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Mascots Pay Tribute Via Tweets to the Iconic Mr. Peanut | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/brand-mascots-pay-tribute-via-tweets-to-the-iconic-mr-peanut\/19849\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Mascots Pay Tribute Via Tweets to the Iconic Mr. Peanut\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor He shell never be forgotten. The untimely demise of iconic brand mascot Mr. Peanut on January 22nd shell-shocked the advertising community and Planters enthusiasts everywhere. 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