{"id":19855,"date":"2020-01-16T19:24:00","date_gmt":"2020-01-17T00:24:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=19855"},"modified":"2026-09-16T19:25:36","modified_gmt":"2026-09-16T23:25:36","slug":"first-look-mr-peanut-returns-for-planters-super-bowl-liv-spot","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/first-look-mr-peanut-returns-for-planters-super-bowl-liv-spot\/19855\/","title":{"rendered":"First Look: Mr. Peanut Returns for Planters Super Bowl LIV Spot"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember when Mr. Peanut proved he\u2019s always there during Crunch Time during the 2019 Super Bowl LIII? Our favorite dapper legume drove crazy fast in his NUTmobile to replace baseball legend Alex Rodriguez\u2019s meh kale chips with <a href=\"https:\/\/popicon.life\/mr-peanut-races-to-rescue-alex-rodriguez-from-sad-super-bowl-snacks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Planters delicious mixed nuts<\/a>. Just in the nick of time for the big game!<\/p>\n\n\n\n<h3 id=\"h-mr-peanut-returns-to-super-bowl-liv\" class=\"wp-block-heading\"><strong>Mr. Peanut Returns to Super Bowl LIV<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One year later, the Planters icon is coming back for 2020\u2019s Super Bowl Sunday. Mr. P\u2019s got a new commercial, courtesy of ad agency VaynerMedia, set to air during the game\u2019s third quarter.<\/p>\n\n\n\n<h3 id=\"h-what-do-we-know-about-the-new-commercial\" class=\"wp-block-heading\"><strong>What Do We Know About the New Commercial?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Details for Planters second Super Bowl commercial are being kept under lock and key. There isn\u2019t a teaser available to preview just yet, so watch this space for more emerging news to come.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2020\/01\/planters_super_bowl_2020.png\" alt=\"\" class=\"wp-image-11312\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">However, we do know that a new pal will join Mr. P on screen. Actor Matt Walsh (<em>Veep<\/em>) is teaming up with the Planters spokesnut. Together, the pair will be part of a story that is full of nutty surprises and shows just how much Mr. Peanut has his friends\u2019 backs during football\u2019s biggest night.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, if <a href=\"https:\/\/twitter.com\/MrPeanut\/status\/1217129290384465922\" target=\"_blank\" rel=\"noreferrer noopener\">Mr. P\u2019s tweets<\/a> are any indication, it looks like the duo will be road tripping down to Miami for game night. Judging from their photo together, it looks like the NUTmobile has stocked up plenty of snacks to refuel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What happens next is anyone\u2019s guess, but social media apps may provide early sneak peeks. Follow <a href=\"https:\/\/twitter.com\/MrPeanut\" target=\"_blank\" rel=\"noreferrer noopener\">Mr. Peanut<\/a> on Twitter and visit <a href=\"https:\/\/www.planters.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">planters.com<\/a> for more details. Don\u2019t forget to tune in on Super Bowl Sunday February 2, 2020 to see their journey unfold. Nut\u2019n could be better than watching these icons adventure together!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Remember when Mr. Peanut proved he\u2019s always there during Crunch Time during the 2019 Super Bowl LIII? Our favorite dapper legume drove crazy fast in his NUTmobile [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-19855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>First Look: Mr. Peanut Returns for Planters Super Bowl LIV Spot | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/first-look-mr-peanut-returns-for-planters-super-bowl-liv-spot\/19855\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First Look: Mr. Peanut Returns for Planters Super Bowl LIV Spot\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Remember when Mr. Peanut proved he\u2019s always there during Crunch Time during the 2019 Super Bowl LIII? 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